Employer Visibility Snapshot
Howden ranks #30 of 40 Insurance employers in Brazil on the PerceptionX Employer Visibility Index (October 2026), with an AI Visibility Score of 2.6 out of 100. Across all 928 tracked employers in Brazil, Howden ranks #658.
AI models most frequently position Howden alongside Porto Seguro, Bradesco, and SulAmérica when discussing Insurance employers.
The company shows strongest employer visibility in Onboarding. Visibility gaps exist in Application & Communication, Candidate Feedback and Career Opportunities, where competitors tend to dominate the AI narrative.
Howden's Visibility Score has fallen from 4.2 to 2.6 across its last 2 measurements (since April 2026), slipping 8 places in the Insurance rankings. Itaú and MetLife have moved ahead of it. It now trails Prudential by 2.5 points.
This analysis is based on AI-generated responses from ChatGPT, Google Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.
Data updated 2026-10-18. Machine-readable data: https://employers.perceptionx.ai/api/company/howden.
Theme rankings — Insurance, Brazil
| Theme | Rank | Score |
|---|---|---|
| Onboarding | #5 | 33.3 |
Ranking history
| Month | Rank | Visibility Score |
|---|---|---|
| April 2026 | #21 | 4.2 |
FAQs
What does Howden's Employer Visibility Score mean?
Howden's Visibility Score of 2.6 measures how frequently AI models like ChatGPT, Google Gemini, and Perplexity mention Howden when candidates ask about Insurance employers. A higher score means greater discoverability in AI-powered job research.
How does Howden compare to competitors?
Howden ranks #30 out of 40 Insurance companies. AI most frequently mentions Howden alongside Porto Seguro, Bradesco, SulAmérica, Allianz, Mapfre. This ranking is based on visibility across ChatGPT, Google Gemini, and Perplexity.
Why are Sentiment and Relevance locked?
Sentiment and Relevance data — along with full job function breakdowns — are part of the PerceptionX intelligence report. The public index shows Visibility only. Speak to our team to access the full picture for Howden.
How can Howden improve its score?
Visibility is driven by the quality, consistency, and reach of an employer's brand content across sources AI models train on. PerceptionX identifies the specific themes and platforms where Howden is underrepresented and provides strategic recommendations to close those gaps.
How often is Howden's data updated?
Rankings are recalculated monthly. Each update reflects the latest AI model outputs and any changes in how Howden is described in response to candidate research queries.
Does Howden need to be a PerceptionX customer to appear here?
No. The Visibility Index tracks employers based on how AI models describe them — any employer with sufficient AI coverage appears automatically. PerceptionX customers gain access to deeper analytics, competitive intelligence, and improvement recommendations.
What does a full PerceptionX report include?
A full PerceptionX report covers additional AI models, custom prompts tailored to your specific job functions and markets, Sentiment and Relevance scoring alongside Visibility, a breakdown of which sources AI draws on, and proprietary strategic recommendations for closing gaps in AI employer perception.