Folha
Folha ranks joint 12th of 58 in Brazilian media and entertainment, with a Visibility score of 5.1 out of 100. It was not in this ranking in April 2026, when the list had 40 employers. AI recommends it most for onboarding and pay. Globo leads the ranking, 82.1 points ahead of Folha. The next employer above it is Rede Bandeirantes, 2.6 points ahead.
Rank by job function
Overall in Brazilian media and entertainment: joint 12thRanked joint 10th for Content & Production in Brazil. Open a job to see who else AI recommends.
- AI's top picksGloboNetflixDisney
- AI's top picksGloboNetflixDisney
- AI's top picksGloboNetflixAmazon
- AI's top picksGloboNetflixDisney
- AI's top picksGloboNetflixDisney
Score: the share of AI answers that name Folha when candidates in that job ask about employers.
What candidates ask about
Folha is not AI's top pick in Brazilian media and entertainment for any topic yet. AI does not recommend Folha at all for innovation, leadership, purpose, hiring process, career growth, culture, work-life balance, inclusion, interviews and job security.
| Topic | Does AI recommend Folha? | Who AI recommends most | |
|---|---|---|---|
| Pay | Yes | Globo | |
| Innovation | Not mentioned | GloboNetflixUOL+1 more | |
| Leadership | Not mentioned | Globo | |
| Purpose | Not mentioned | Globo | |
| Hiring process | Not mentioned | GloboNetflixDisney | |
| Career growth | Not mentioned | Globo | |
| Culture | Not mentioned | GloboNetflix | |
| Work-life balance | Not mentioned | Netflix | |
| Inclusion | Not mentioned | Globo | |
| Interviews | Not mentioned | Globo | |
| Onboarding | Yes | Warner Bros. Discovery | |
| Job security | Not mentioned | Globo |
Take control of how AI presents Folha
Visibility is only the start. PerceptionX shows how AI describes Folha next to its rivals, the themes and sources behind it, and exactly what to change to win the candidates you want.
Top five in Brazilian media and entertainment
- 1Globo87.2
- 2Netflix61.5
- 3Disney48.7
- 4Warner Bros. Discovery35.9
- 5UOL30.8
Employers near Folha in Brazilian media and entertainment
- 12Grupo Abril5.1
- 12HBO5.1
- 12NBCUniversal5.1
- 12R75.1
- 12Warner Music5.1
Questions about Folha
What is Folha's reputation as an employer, according to AI?
It is joint 12th of 58 media and entertainment employers in Brazil. AI recommends it most for onboarding and pay.
What does Folha's Visibility score mean?
It is how often AI recommends Folha when job seekers ask about media and entertainment employers in Brazil, out of 100. A higher score means candidates are more likely to hear about Folha when they ask AI where to work.
How does Folha compare to its competitors?
Globo and Netflix are recommended more often overall.
Why are Sentiment and Relevance locked?
They are part of the full picture. This page shows how often AI recommends Folha. Sentiment shows how positively AI describes it, and Relevance shows whether AI recommends it to the people Folha wants to hire.
How can Folha improve its score?
AI learns about employers from what is written about them: careers pages, reviews, press and what employees share. PerceptionX shows which topics and sources are holding an employer back, and what to change first.
How often is Folha's data updated?
Rankings refresh with each new round of AI answers. Each page shows the date its data was updated, and the arrows next to each score show how an employer has moved since the previous measurement.
Does Folha need to be a PerceptionX customer to appear here?
No. Any employer AI recommends often enough appears automatically. Customers get the full picture behind their Visibility score and well beyond it: how positively AI describes them (Sentiment), the themes it links them with, the sources it relies on, custom reports by country and role, and clear steps to improve how candidates see them.
What does the full picture include?
Visibility is one of several metrics. Customers also see Sentiment (how positively AI describes them) and Relevance (whether AI recommends them to the people they hire), the themes AI links them with, the sources AI relies on, custom reports built around their own countries, roles and rivals, and specific recommendations for improving how candidates see them.