Employer Visibility Snapshot
DPD ranks #17 of 66 Logistics employers in United Kingdom on the PerceptionX Employer Visibility Index (September 2026), with an AI Visibility Score of 10.3 out of 100. Across all 1443 tracked employers in United Kingdom, DPD ranks #320.
AI models most frequently position Dpd alongside DHL, XPO Logistics, and Kuehne + Nagel when discussing Logistics employers.
The company shows strongest employer visibility in Application & Communication, Company Culture and Onboarding. Visibility gaps exist in Candidate Feedback, Career Opportunities and Compensation, where competitors tend to dominate the AI narrative.
Dpd's Visibility Score has fallen from 15.2 to 10.3 across its last 3 measurements (since February 2026), slipping 4 places in the Logistics rankings. Over that period it has moved ahead of Evri. Ocado and DB Schenker have moved ahead of it. It now trails Unipart Logistics by 2.5 points.
This analysis is based on AI-generated responses from ChatGPT, Google Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.
Data updated 2026-09-23. Machine-readable data: https://employers.perceptionx.ai/api/company/dpd.
Theme rankings — Logistics, United Kingdom
| Theme | Rank | Score |
|---|---|---|
| Company Culture | #4 | 33.3 |
| Wellbeing & Balance | #4 | 33.3 |
| Onboarding | #6 | 33.3 |
| Application & Communication | #8 | 33.3 |
Ranking history
| Month | Rank | Visibility Score |
|---|---|---|
| April 2026 | #12 | 6.3 |
| February 2026 | #13 | 15.2 |
FAQs
What does DPD's Employer Visibility Score mean?
DPD's Visibility Score of 10.3 measures how frequently AI models like ChatGPT, Google Gemini, and Perplexity mention DPD when candidates ask about Logistics employers. A higher score means greater discoverability in AI-powered job research.
How does DPD compare to competitors?
DPD ranks #17 out of 66 Logistics companies. AI most frequently mentions DPD alongside DHL, XPO Logistics, Kuehne + Nagel, Wincanton, DHL Supply Chain. This ranking is based on visibility across ChatGPT, Google Gemini, and Perplexity.
Why are Sentiment and Relevance locked?
Sentiment and Relevance data — along with full job function breakdowns — are part of the PerceptionX intelligence report. The public index shows Visibility only. Speak to our team to access the full picture for DPD.
How can DPD improve its score?
Visibility is driven by the quality, consistency, and reach of an employer's brand content across sources AI models train on. PerceptionX identifies the specific themes and platforms where DPD is underrepresented and provides strategic recommendations to close those gaps.
How often is DPD's data updated?
Rankings are recalculated monthly. Each update reflects the latest AI model outputs and any changes in how DPD is described in response to candidate research queries.
Does DPD need to be a PerceptionX customer to appear here?
No. The Visibility Index tracks employers based on how AI models describe them — any employer with sufficient AI coverage appears automatically. PerceptionX customers gain access to deeper analytics, competitive intelligence, and improvement recommendations.
What does a full PerceptionX report include?
A full PerceptionX report covers additional AI models, custom prompts tailored to your specific job functions and markets, Sentiment and Relevance scoring alongside Visibility, a breakdown of which sources AI draws on, and proprietary strategic recommendations for closing gaps in AI employer perception.