{
  "slug": "dpd",
  "month": "2026-09",
  "status": "current",
  "themes": {
    "Onboarding": {
      "rank": 6,
      "score": 33.3
    },
    "Company Culture": {
      "rank": 4,
      "score": 33.3
    },
    "Wellbeing & Balance": {
      "rank": 4,
      "score": 33.3
    },
    "Application & Communication": {
      "rank": 8,
      "score": 33.3
    }
  },
  "company": "DPD",
  "country": "United Kingdom",
  "history": [
    {
      "rank": 13,
      "month": "2026-02",
      "visibilityScore": 15.2
    },
    {
      "rank": 12,
      "month": "2026-04",
      "visibilityScore": 6.3
    }
  ],
  "summary": "Dpd is tracked across AI employer visibility rankings in the Logistics sector. When candidates research the company through AI, it surfaces consistently in employer-related queries — ranking #17 out of 66 Logistics companies in the PerceptionX index.\n\nAI models most frequently position Dpd alongside DHL, XPO Logistics, and Kuehne + Nagel when discussing Logistics employers.\n\nThe company shows strongest employer visibility in Application & Communication, Company Culture and Onboarding. Visibility gaps exist in Candidate Feedback, Career Opportunities and Compensation, where competitors tend to dominate the AI narrative.\n\nDpd's Visibility Score has fallen from 15.2 to 10.3 across its last 3 measurements (since February 2026), slipping 4 places in the Logistics rankings. Over that period it has moved ahead of Evri. Ocado and DB Schenker have moved ahead of it. It now trails Unipart Logistics by 2.5 points.\n\nThis analysis is based on AI-generated responses from ChatGPT, Google Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.",
  "website": "dpd.com",
  "industry": "Logistics",
  "profileUrl": "https://employers.perceptionx.ai/company/dpd",
  "lastUpdated": "2026-09-23",
  "modelScores": {
    "chatgpt": 15.4,
    "googleAi": 15.4,
    "perplexity": 0
  },
  "overallRank": 320,
  "industryRank": 17,
  "mentionCount": 4,
  "topCompetitors": [
    {
      "rank": 1,
      "slug": "dhl",
      "company": "DHL",
      "visibilityScore": 79.5
    },
    {
      "rank": 2,
      "slug": "xpo-logistics",
      "company": "XPO Logistics",
      "visibilityScore": 69.2
    },
    {
      "rank": 3,
      "slug": "kuehne-nagel",
      "company": "Kuehne + Nagel",
      "visibilityScore": 64.1
    },
    {
      "rank": 4,
      "slug": "wincanton",
      "company": "Wincanton",
      "visibilityScore": 46.2
    },
    {
      "rank": 5,
      "slug": "dhl-supply-chain",
      "company": "DHL Supply Chain",
      "visibilityScore": 35.9
    }
  ],
  "otherIndustries": [
    {
      "industry": "Airline",
      "industryRank": 21,
      "visibilityScore": 2.6
    }
  ],
  "visibilityScore": 10.3,
  "totalCompaniesInCountry": 1443,
  "totalCompaniesInIndustry": 66,
  "methodology": {
    "version": "1.0",
    "url": "https://employers.perceptionx.ai/api-docs/#methodology",
    "description": "Visibility Score (0-100) is the share of AI model × candidate-experience-theme combinations within an industry and country where the company was mentioned in AI-generated answers to candidate-style questions. Ranks are computed per industry and country; ties break by mention count, then company name. Responses from other assistants (e.g. Claude, DeepSeek) are collected for research but not included in index scoring.",
    "models": [
      "ChatGPT",
      "Google Gemini",
      "Perplexity"
    ]
  }
}