Employer Visibility Snapshot
Dove ranks #17 of 66 Beauty employers in United States on the PerceptionX Employer Visibility Index (September 2026), with an AI Visibility Score of 7.7 out of 100. Across all 1451 tracked employers in United States, Dove ranks #451.
AI models most frequently position Dove alongside L'Oréal, Sephora, and Estée Lauder when discussing Beauty employers.
The company shows strongest employer visibility in Inclusion and Mission, Purpose & Impact. Visibility gaps exist in Application & Communication, Candidate Feedback and Career Opportunities, where competitors tend to dominate the AI narrative.
Dove's Visibility Score has held steady at 7.7 across its last 4 measurements (since January 2026), slipping 1 place in the Beauty rankings. Over that period it has moved ahead of Bath & Body Works and Mac Cosmetics. LVMH and The Estée Lauder Companies have moved ahead of it. It now trails Urban Decay by 2.6 points.
This analysis is based on AI-generated responses from ChatGPT, Google Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.
Data updated 2026-09-20. Machine-readable data: https://employers.perceptionx.ai/api/company/dove.
Theme rankings — Beauty, United States
| Theme | Rank | Score |
|---|---|---|
| Inclusion | #1 | 66.7 |
| Mission, Purpose & Impact | #3 | 33.3 |
Ranking history
| Month | Rank | Visibility Score |
|---|---|---|
| April 2026 | #11 | 9.4 |
| February 2026 | #25 | 2.2 |
| January 2026 | #16 | 7.7 |
FAQs
What does Dove's Employer Visibility Score mean?
Dove's Visibility Score of 7.7 measures how frequently AI models like ChatGPT, Google Gemini, and Perplexity mention Dove when candidates ask about Beauty employers. A higher score means greater discoverability in AI-powered job research.
How does Dove compare to competitors?
Dove ranks #17 out of 66 Beauty companies. AI most frequently mentions Dove alongside L'Oréal, Sephora, Estée Lauder, Ulta Beauty, Procter & Gamble. This ranking is based on visibility across ChatGPT, Google Gemini, and Perplexity.
Why are Sentiment and Relevance locked?
Sentiment and Relevance data — along with full job function breakdowns — are part of the PerceptionX intelligence report. The public index shows Visibility only. Speak to our team to access the full picture for Dove.
How can Dove improve its score?
Visibility is driven by the quality, consistency, and reach of an employer's brand content across sources AI models train on. PerceptionX identifies the specific themes and platforms where Dove is underrepresented and provides strategic recommendations to close those gaps.
How often is Dove's data updated?
Rankings are recalculated monthly. Each update reflects the latest AI model outputs and any changes in how Dove is described in response to candidate research queries.
Does Dove need to be a PerceptionX customer to appear here?
No. The Visibility Index tracks employers based on how AI models describe them — any employer with sufficient AI coverage appears automatically. PerceptionX customers gain access to deeper analytics, competitive intelligence, and improvement recommendations.
What does a full PerceptionX report include?
A full PerceptionX report covers additional AI models, custom prompts tailored to your specific job functions and markets, Sentiment and Relevance scoring alongside Visibility, a breakdown of which sources AI draws on, and proprietary strategic recommendations for closing gaps in AI employer perception.