{
  "slug": "dove",
  "month": "2026-09",
  "status": "current",
  "themes": {
    "Inclusion": {
      "rank": 1,
      "score": 66.7
    },
    "Mission, Purpose & Impact": {
      "rank": 3,
      "score": 33.3
    }
  },
  "company": "Dove",
  "country": "United States",
  "history": [
    {
      "rank": 16,
      "month": "2026-01",
      "visibilityScore": 7.7
    },
    {
      "rank": 25,
      "month": "2026-02",
      "visibilityScore": 2.2
    },
    {
      "rank": 11,
      "month": "2026-04",
      "visibilityScore": 9.4
    }
  ],
  "summary": "Dove is tracked across AI employer visibility rankings in the Beauty sector. When candidates research the company through AI, it surfaces consistently in employer-related queries — ranking #17 out of 66 Beauty companies in the PerceptionX index.\n\nAI models most frequently position Dove alongside L'Oréal, Sephora, and Estée Lauder when discussing Beauty employers.\n\nThe company shows strongest employer visibility in Inclusion and Mission, Purpose & Impact. Visibility gaps exist in Application & Communication, Candidate Feedback and Career Opportunities, where competitors tend to dominate the AI narrative.\n\nDove's Visibility Score has held steady at 7.7 across its last 4 measurements (since January 2026), slipping 1 place in the Beauty rankings. Over that period it has moved ahead of Bath & Body Works and Mac Cosmetics. LVMH and The Estée Lauder Companies have moved ahead of it. It now trails Urban Decay by 2.6 points.\n\nThis analysis is based on AI-generated responses from ChatGPT, Google Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.",
  "website": "dove.com",
  "industry": "Beauty",
  "profileUrl": "https://employers.perceptionx.ai/company/dove",
  "lastUpdated": "2026-09-20",
  "modelScores": {
    "chatgpt": 7.7,
    "googleAi": 0,
    "perplexity": 15.4
  },
  "overallRank": 451,
  "industryRank": 17,
  "mentionCount": 3,
  "topCompetitors": [
    {
      "rank": 1,
      "slug": "loreal",
      "company": "L'Oréal",
      "visibilityScore": 84.6
    },
    {
      "rank": 2,
      "slug": "sephora",
      "company": "Sephora",
      "visibilityScore": 74.4
    },
    {
      "rank": 3,
      "slug": "estee-lauder",
      "company": "Estée Lauder",
      "visibilityScore": 64.1
    },
    {
      "rank": 4,
      "slug": "ulta-beauty",
      "company": "Ulta Beauty",
      "visibilityScore": 61.5
    },
    {
      "rank": 5,
      "slug": "procter-and-gamble",
      "company": "Procter & Gamble",
      "visibilityScore": 43.6
    }
  ],
  "otherIndustries": [],
  "visibilityScore": 7.7,
  "totalCompaniesInCountry": 1451,
  "totalCompaniesInIndustry": 66,
  "methodology": {
    "version": "1.0",
    "url": "https://employers.perceptionx.ai/api-docs/#methodology",
    "description": "Visibility Score (0-100) is the share of AI model × candidate-experience-theme combinations within an industry and country where the company was mentioned in AI-generated answers to candidate-style questions. Ranks are computed per industry and country; ties break by mention count, then company name. Responses from other assistants (e.g. Claude, DeepSeek) are collected for research but not included in index scoring.",
    "models": [
      "ChatGPT",
      "Google Gemini",
      "Perplexity"
    ]
  }
}