Deel — Employer Visibility Index
Deel ranks #31 of 51 FMCG employers in Brazil on the PerceptionX Employer Visibility Index (2026-07), with an AI Visibility Score of 4.2 out of 100. Across all 669 tracked employers in Brazil, Deel ranks #385.
Deel is tracked across AI employer visibility rankings in the FMCG sector. When candidates research the company through AI, it is rarely surfaced in employer-related queries — candidates researching this industry are far more likely to encounter competitors first — ranking #30 out of 50 FMCG companies in the PerceptionX index. AI models most frequently position Deel alongside Nestlé, Unilever, and Ambev when discussing FMCG employers. The company shows strongest employer visibility in Onboarding Experience. Visibility gaps exist in Application Process, Candidate Communication and Candidate Feedback, where competitors tend to dominate the AI narrative. This analysis is based on AI-generated responses from ChatGPT, Claude, Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.
Theme rankings (FMCG, Brazil)
| Theme | Rank | Score |
|---|---|---|
| Onboarding Experience | #3 | 66.7 |
Other industries
- Enterprise Software: ranked #28 (score 2.1)
- Finance: ranked #36 (score 2.1)
- Fintech: ranked #22 (score 2.1)
- Insurance: ranked #31 (score 2.1)
- Oil & Gas: ranked #15 (score 2.1)
Data updated 2026-07-28. Source: PerceptionX Employer Visibility Index. Machine-readable data: https://employers.perceptionx.ai/api/company/deel.