{
  "slug": "deel",
  "month": "2026-07",
  "themes": {
    "Onboarding Experience": {
      "rank": 3,
      "score": 66.7
    }
  },
  "company": "Deel",
  "country": "Brazil",
  "history": [],
  "summary": "Deel is tracked across AI employer visibility rankings in the FMCG sector. When candidates research the company through AI, it is rarely surfaced in employer-related queries — candidates researching this industry are far more likely to encounter competitors first — ranking #30 out of 50 FMCG companies in the PerceptionX index.\n\nAI models most frequently position Deel alongside Nestlé, Unilever, and Ambev when discussing FMCG employers.\n\nThe company shows strongest employer visibility in Onboarding Experience. Visibility gaps exist in Application Process, Candidate Communication and Candidate Feedback, where competitors tend to dominate the AI narrative.\n\nThis analysis is based on AI-generated responses from ChatGPT, Claude, Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.",
  "website": "deel.com",
  "industry": "FMCG",
  "profileUrl": "https://employers.perceptionx.ai/company/deel",
  "lastUpdated": "2026-07-28",
  "modelScores": {
    "chatgpt": 0,
    "googleAi": 6.3,
    "perplexity": 6.3
  },
  "overallRank": 385,
  "industryRank": 31,
  "mentionCount": 2,
  "otherIndustries": [
    {
      "industry": "Enterprise Software",
      "industryRank": 28,
      "visibilityScore": 2.1
    },
    {
      "industry": "Finance",
      "industryRank": 36,
      "visibilityScore": 2.1
    },
    {
      "industry": "Fintech",
      "industryRank": 22,
      "visibilityScore": 2.1
    },
    {
      "industry": "Insurance",
      "industryRank": 31,
      "visibilityScore": 2.1
    },
    {
      "industry": "Oil & Gas",
      "industryRank": 15,
      "visibilityScore": 2.1
    }
  ],
  "visibilityScore": 4.2,
  "totalCompaniesInCountry": 669,
  "totalCompaniesInIndustry": 51,
  "methodology": {
    "version": "1.0",
    "url": "https://employers.perceptionx.ai/api-docs#methodology",
    "description": "Visibility Score (0-100) is the share of AI model × candidate-experience-theme combinations within an industry and country where the company was mentioned in AI-generated answers to candidate-style questions. Ranks are computed per industry and country; ties break by mention count, then company name.",
    "models": [
      "ChatGPT",
      "Google Gemini",
      "Perplexity"
    ]
  }
}