Employer Visibility Snapshot
Bsnl ranks #9 of 21 Telecommunications employers in India on the PerceptionX Employer Visibility Index (April 2026), with an AI Visibility Score of 6.3 out of 100. Across all 617 tracked employers in India, Bsnl ranks #346.
AI models most frequently position Bsnl alongside Tata, Vodafone, and Ericsson when discussing Telecommunications employers.
The company shows strongest employer visibility in Social Impact. Visibility gaps exist in Application Process, Candidate Communication and Candidate Feedback, where competitors tend to dominate the AI narrative.
Bsnl's Visibility Score has fallen from 25.8 to 6.3 across its last 3 measurements (since February 2026), slipping 4 places in the Telecommunications rankings. Indus Towers and Teleperformance have moved ahead of it. It now trails Wipro by 3.1 points.
This analysis is based on AI-generated responses from ChatGPT, Google Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.
Data updated 2026-09-20. Machine-readable data: https://employers.perceptionx.ai/api/company/bsnl.
Theme rankings — Telecommunications, India
| Theme | Rank | Score |
|---|---|---|
| Social Impact | #1 | 100 |
Ranking history
| Month | Rank | Visibility Score |
|---|---|---|
| April 2026 | #9 | 6.3 |
| March 2026 | #3 | 35.3 |
| February 2026 | #5 | 25.8 |
FAQs
What does Bsnl's Employer Visibility Score mean?
Bsnl's Visibility Score of 6.3 measures how frequently AI models like ChatGPT, Google Gemini, and Perplexity mention Bsnl when candidates ask about Telecommunications employers. A higher score means greater discoverability in AI-powered job research.
How does Bsnl compare to competitors?
Bsnl ranks #9 out of 21 Telecommunications companies. AI most frequently mentions Bsnl alongside Tata, Vodafone, Ericsson, Nokia, Indus Towers. This ranking is based on visibility across ChatGPT, Google Gemini, and Perplexity.
Why are Sentiment and Relevance locked?
Sentiment and Relevance data — along with full job function breakdowns — are part of the PerceptionX intelligence report. The public index shows Visibility only. Speak to our team to access the full picture for Bsnl.
How can Bsnl improve its score?
Visibility is driven by the quality, consistency, and reach of an employer's brand content across sources AI models train on. PerceptionX identifies the specific themes and platforms where Bsnl is underrepresented and provides strategic recommendations to close those gaps.
How often is Bsnl's data updated?
Rankings are recalculated monthly. Each update reflects the latest AI model outputs and any changes in how Bsnl is described in response to candidate research queries.
Does Bsnl need to be a PerceptionX customer to appear here?
No. The Visibility Index tracks employers based on how AI models describe them — any employer with sufficient AI coverage appears automatically. PerceptionX customers gain access to deeper analytics, competitive intelligence, and improvement recommendations.
What does a full PerceptionX report include?
A full PerceptionX report covers additional AI models, custom prompts tailored to your specific job functions and markets, Sentiment and Relevance scoring alongside Visibility, a breakdown of which sources AI draws on, and proprietary strategic recommendations for closing gaps in AI employer perception.