{
  "slug": "bsnl",
  "month": "2026-04",
  "status": "current",
  "themes": {
    "Social Impact": {
      "rank": 1,
      "score": 100
    }
  },
  "company": "Bsnl",
  "country": "India",
  "history": [
    {
      "rank": 5,
      "month": "2026-02",
      "visibilityScore": 25.8
    },
    {
      "rank": 3,
      "month": "2026-03",
      "visibilityScore": 35.3
    },
    {
      "rank": 9,
      "month": "2026-04",
      "visibilityScore": 6.3
    }
  ],
  "summary": "Bsnl is tracked across AI employer visibility rankings in the Telecommunications sector. When candidates research the company through AI, it appears in a moderate share of employer-related queries — ranking #9 out of 21 Telecommunications companies in the PerceptionX index.\n\nAI models most frequently position Bsnl alongside Tata, Vodafone, and Ericsson when discussing Telecommunications employers.\n\nThe company shows strongest employer visibility in Social Impact. Visibility gaps exist in Application Process, Candidate Communication and Candidate Feedback, where competitors tend to dominate the AI narrative.\n\nBsnl's Visibility Score has fallen from 25.8 to 6.3 across its last 3 measurements (since February 2026), slipping 4 places in the Telecommunications rankings. Indus Towers and Teleperformance have moved ahead of it. It now trails Wipro by 3.1 points.\n\nThis analysis is based on AI-generated responses from ChatGPT, Google Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.",
  "website": "bsnl.com",
  "industry": "Telecommunications",
  "profileUrl": "https://employers.perceptionx.ai/company/bsnl",
  "lastUpdated": "2026-09-20",
  "modelScores": {
    "chatgpt": 6.3,
    "googleAi": 6.3,
    "perplexity": 0
  },
  "overallRank": 346,
  "industryRank": 9,
  "mentionCount": 2,
  "topCompetitors": [
    {
      "rank": 1,
      "slug": "tata",
      "company": "Tata",
      "visibilityScore": 93.8
    },
    {
      "rank": 2,
      "slug": "vodafone",
      "company": "Vodafone",
      "visibilityScore": 71.9
    },
    {
      "rank": 3,
      "slug": "ericsson",
      "company": "Ericsson",
      "visibilityScore": 34.4
    },
    {
      "rank": 4,
      "slug": "nokia",
      "company": "Nokia",
      "visibilityScore": 28.1
    },
    {
      "rank": 5,
      "slug": "indus-towers",
      "company": "Indus Towers",
      "visibilityScore": 25
    }
  ],
  "otherIndustries": [],
  "visibilityScore": 6.3,
  "totalCompaniesInCountry": 617,
  "totalCompaniesInIndustry": 21,
  "methodology": {
    "version": "1.0",
    "url": "https://employers.perceptionx.ai/api-docs/#methodology",
    "description": "Visibility Score (0-100) is the share of AI model × candidate-experience-theme combinations within an industry and country where the company was mentioned in AI-generated answers to candidate-style questions. Ranks are computed per industry and country; ties break by mention count, then company name. Responses from other assistants (e.g. Claude, DeepSeek) are collected for research but not included in index scoring.",
    "models": [
      "ChatGPT",
      "Google Gemini",
      "Perplexity"
    ]
  }
}