Employer Visibility Snapshot
British American Tobacco is not in the current PerceptionX Employer Visibility Index. It last appeared in March 2026, when it ranked #12 of 21 FMCG employers in United Kingdom with an AI Visibility Score of 20.0 out of 100.
Last ranked March 2026; see the current FMCG rankings. Machine-readable data: https://employers.perceptionx.ai/api/company/british-american-tobacco.
Theme rankings — FMCG, United Kingdom
| Theme | Rank | Score |
|---|---|---|
| Security & Perks | #4 | 50 |
Ranking history
| Month | Rank | Visibility Score |
|---|---|---|
| March 2026 | #12 | 20.0 |
FAQs
What does British American Tobacco's Employer Visibility Score mean?
British American Tobacco's Visibility Score of 20.0 measures how frequently AI models like ChatGPT, Google Gemini, and Perplexity mention British American Tobacco when candidates ask about FMCG employers. A higher score means greater discoverability in AI-powered job research.
How does British American Tobacco compare to competitors?
British American Tobacco ranks #12 out of 21 FMCG companies. AI most frequently mentions British American Tobacco alongside Mars, Nestlé, Reckitt, Unilever, Danone. This ranking is based on visibility across ChatGPT, Google Gemini, and Perplexity.
Why are Sentiment and Relevance locked?
Sentiment and Relevance data — along with full job function breakdowns — are part of the PerceptionX intelligence report. The public index shows Visibility only. Speak to our team to access the full picture for British American Tobacco.
How can British American Tobacco improve its score?
Visibility is driven by the quality, consistency, and reach of an employer's brand content across sources AI models train on. PerceptionX identifies the specific themes and platforms where British American Tobacco is underrepresented and provides strategic recommendations to close those gaps.
How often is British American Tobacco's data updated?
Rankings are recalculated monthly. Each update reflects the latest AI model outputs and any changes in how British American Tobacco is described in response to candidate research queries.
Does British American Tobacco need to be a PerceptionX customer to appear here?
No. The Visibility Index tracks employers based on how AI models describe them — any employer with sufficient AI coverage appears automatically. PerceptionX customers gain access to deeper analytics, competitive intelligence, and improvement recommendations.
What does a full PerceptionX report include?
A full PerceptionX report covers additional AI models, custom prompts tailored to your specific job functions and markets, Sentiment and Relevance scoring alongside Visibility, a breakdown of which sources AI draws on, and proprietary strategic recommendations for closing gaps in AI employer perception.