AWS
AWS ranks 3rd of 76 in UK cloud and data, with a Visibility score of 66.7 out of 100. In March 2026 it ranked 1st of 28. The list is a different size now, so the scores are not compared directly. Every AI recommends it for job security and career growth. Google leads the ranking, 5.1 points ahead of AWS.
Rank by country
Visibility in cloud and data in each country. Open a country for AI's other picks and the topics behind the score.
- AI's top picks thereMicrosoftGoogleOracleTop pick forPayInnovationLeadership
- AI's top picks thereGoogleMicrosoftSalesforceTop pick forPayInnovationLeadership
- AI's top picks thereGoogleMicrosoftSnowflakeTop pick forPayInnovationHiring process
- AI's top picks thereGoogleMicrosoftAccentureTop pick forPayInnovationLeadership
- AI's top picks thereMicrosoftGoogleOracleTop pick forPayLeadershipPurpose
- AI's top picks thereGoogleMicrosoftSnowflakeTop pick forPayInnovationLeadership
- AI's top picks thereMicrosoftGoogleSnowflakeTop pick forPayInnovationHiring process
- AI's top picks thereMicrosoftGoogleDatabricksTop pick forPayInnovationLeadership
- AI's top picks thereMicrosoftGoogleAccentureTop pick forPayLeadershipPurpose
- AI's top picks thereGoogleMicrosoftAccentureTop pick forPayInnovationLeadership
- AI's top picks thereNaverGoogleMicrosoftTop pick forPayInnovationHiring process
- AI's top picks thereMicrosoftGoogleNovo NordiskTop pick forInnovationLeadershipPurpose
- AI's top picks thereMicrosoftGoogleAccentureTop pick forPayInnovationCareer growthNot mentioned forLeadershipPurpose
- AI's top picks thereGoogleMicrosoftEricssonTop pick forPayLeadershipHiring process
- AI's top picks thereGoogleMicrosoftDatabricksTop pick forPayInnovationCareer growthNot mentioned forHiring process
- AI's top picks thereGoogleMicrosoftDatabricksTop pick forCareer growthInclusion
- AI's top picks thereGoogleMicrosoftSnowflakeTop pick forInnovationLeadershipPurpose
- AI's top picks thereMicrosoftGoogleIBMTop pick forPayLeadershipHiring process
- AI's top picks thereGoogleMicrosoftSwisscomTop pick forLeadershipPurposeCareer growthNot mentioned forCulture
- AI's top picks thereMicrosoftGoogleCapgeminiTop pick forInnovationHiring processCareer growthNot mentioned forPurpose
- AI's top picks thereSAPMicrosoftGoogleTop pick forPayCultureOnboarding
- AI's top picks thereGoogleMicrosoftSnowflakeTop pick forLeadershipOnboardingNot mentioned forPurposeWork-life balanceInclusion
- AI's top picks thereAlibabaTencentHuaweiTop pick forWork-life balanceOnboardingNot mentioned forInnovationLeadershipPurpose
Visibility score out of 100, in the same industry wherever AWS is ranked in it.
Rank by job function
Overall in UK cloud and data: 3rdRanked joint 1st for Customer Success in the UK. Open a job to see who else AI recommends.
- Closest rivalsGoogleMicrosoft
- AI's top picksGoogleMicrosoftSnowflake
- AI's top picksMicrosoftGoogleSnowflake
- AI's top picksMicrosoftGoogleSnowflake
- AI's top picksMicrosoftGoogleDatabricks
Score: the share of AI answers that name AWS when candidates in that job ask about employers.
What candidates ask about
AWS is one of AI's top picks in UK cloud and data for innovation, leadership, purpose, career growth, work-life balance, onboarding and job security.
| Topic | Does AI recommend AWS? | Who AI recommends most | |
|---|---|---|---|
| Pay | Yes | GoogleMicrosoftIBM | |
| Innovation | Yes, a top pick | GoogleMicrosoftAWS+1 more | |
| Leadership | Yes, a top pick | GoogleMicrosoftAWS+3 more | |
| Purpose | Yes, a top pick | GoogleMicrosoftAWS+9 more | |
| Hiring process | Yes | GoogleMicrosoftCapgemini+3 more | |
| Career growth | Yes, a top pick | GoogleMicrosoftAWS | |
| Culture | Yes | Databricks | |
| Work-life balance | Yes, a top pick | GoogleMicrosoftAWS+2 more | |
| Inclusion | Yes | GoogleMicrosoft | |
| Interviews | Yes | Salesforce | |
| Onboarding | Yes, a top pick | GoogleMicrosoftAWS+3 more | |
| Job security | Yes, a top pick | AWS |
Take control of how AI presents AWS
Visibility is only the start. PerceptionX shows how AI describes AWS next to its rivals, the themes and sources behind it, and exactly what to change to win the candidates you want.
Top five in UK cloud and data
- 1Google71.8
- 1Microsoft71.8
- 3AWS66.7
- 4Snowflake48.7
- 5Databricks46.2
AWS in other UK rankings
Questions about AWS
What is AWS's reputation as an employer, according to AI?
It is 3rd of 76 cloud and data employers in the UK, behind Google and Microsoft. Every AI recommends it for job security and career growth.
What does AWS's Visibility score mean?
It is how often AI recommends AWS when job seekers ask about cloud and data employers in the UK, out of 100. A higher score means candidates are more likely to hear about AWS when they ask AI where to work.
How does AWS compare to its competitors?
Google and Microsoft are recommended more often overall. AWS is the UK cloud and data employer AI recommends most for job security.
Why are Sentiment and Relevance locked?
They are part of the full picture. This page shows how often AI recommends AWS. Sentiment shows how positively AI describes it, and Relevance shows whether AI recommends it to the people AWS wants to hire.
How can AWS improve its score?
AI learns about employers from what is written about them: careers pages, reviews, press and what employees share. PerceptionX shows which topics and sources are holding an employer back, and what to change first.
How often is AWS's data updated?
Rankings refresh with each new round of AI answers. Each page shows the date its data was updated, and the arrows next to each score show how an employer has moved since the previous measurement.
Does AWS need to be a PerceptionX customer to appear here?
No. Any employer AI recommends often enough appears automatically. Customers get the full picture behind their Visibility score and well beyond it: how positively AI describes them (Sentiment), the themes it links them with, the sources it relies on, custom reports by country and role, and clear steps to improve how candidates see them.
What does the full picture include?
Visibility is one of several metrics. Customers also see Sentiment (how positively AI describes them) and Relevance (whether AI recommends them to the people they hire), the themes AI links them with, the sources AI relies on, custom reports built around their own countries, roles and rivals, and specific recommendations for improving how candidates see them.