Asahi
Asahi ranks joint 6th of 40 in Japanese FMCG, with a Visibility score of 53.8 out of 100. This is the first measurement of this ranking, so there is no earlier score to compare. Every AI recommends it for culture, job security and interviews. Kao leads the ranking, 30.8 points ahead of Asahi. It also appears in 1 other Japanese ranking, placing joint 40th in manufacturing and industrial.
Rank by country
Visibility in FMCG in each country. Open a country for AI's other picks and the topics behind the score.
- AI's top picks thereKaoProcter & GambleUnileverTop pick forCultureInterviewsJob securityNot mentioned forPurposeOnboarding
- AI's top picks thereUnileverNestléProcter & GambleStrongest onPayNot mentioned forInnovationLeadershipPurpose
- AI's top picks thereUnileverHeinekenNestléStrongest onWork-life balanceNot mentioned forPayInnovationLeadership
Visibility score out of 100, in the same industry wherever Asahi is ranked in it.
Rank by job function
Overall in Japanese FMCG: joint 6thRanked 5th for Marketing & Brand in Japan. Open a job to see who else AI recommends.
- AI's top picksUnileverProcter & GambleKao
- AI's top picksKaoUnileverNestlé
- AI's top picksUnileverNestléProcter & Gamble
- AI's top picksAjinomotoKirinNestlé
- AI's top picksKaoAjinomotoNestlé
Score: the share of AI answers that name Asahi when candidates in that job ask about employers.
What candidates ask about
Asahi is one of AI's top picks in Japanese FMCG for culture, interviews and job security. AI does not recommend Asahi at all for purpose and onboarding.
| Topic | Does AI recommend Asahi? | Who AI recommends most | |
|---|---|---|---|
| Pay | Yes | Procter & GambleUnileverNestlé | |
| Innovation | Yes | Kao | |
| Leadership | Yes | KaoAjinomotoShiseido | |
| Purpose | Not mentioned | KaoAjinomoto | |
| Hiring process | Yes | Procter & GambleUnilever | |
| Career growth | Yes | KaoProcter & Gamble | |
| Culture | Yes, a top pick | Asahi | |
| Work-life balance | Yes | KaoProcter & GambleUnilever+2 more | |
| Inclusion | Yes | KaoProcter & Gamble | |
| Interviews | Yes, a top pick | KaoProcter & GambleUnilever+2 more | |
| Onboarding | Not mentioned | Procter & GambleUnileverNestlé | |
| Job security | Yes, a top pick | AjinomotoAsahiKirin+1 more |
Take control of how AI presents Asahi
Visibility is only the start. PerceptionX shows how AI describes Asahi next to its rivals, the themes and sources behind it, and exactly what to change to win the candidates you want.
Top five in Japanese FMCG
- 1Kao84.6
- 2Procter & Gamble76.9
- 3Unilever64.1
- 4Ajinomoto59.0
- 4Nestlé59.0
Employers near Asahi in Japanese FMCG
Asahi in other Japanese rankings
Questions about Asahi
What is Asahi's reputation as an employer, according to AI?
It is joint 6th of 40 FMCG employers in Japan. Every AI recommends it for culture, job security and interviews.
What does Asahi's Visibility score mean?
It is how often AI recommends Asahi when job seekers ask about FMCG employers in Japan, out of 100. A higher score means candidates are more likely to hear about Asahi when they ask AI where to work.
How does Asahi compare to its competitors?
Kao and Procter & Gamble are recommended more often overall. Asahi is the Japanese FMCG employer AI recommends most for culture.
Why are Sentiment and Relevance locked?
They are part of the full picture. This page shows how often AI recommends Asahi. Sentiment shows how positively AI describes it, and Relevance shows whether AI recommends it to the people Asahi wants to hire.
How can Asahi improve its score?
AI learns about employers from what is written about them: careers pages, reviews, press and what employees share. PerceptionX shows which topics and sources are holding an employer back, and what to change first.
How often is Asahi's data updated?
Rankings refresh with each new round of AI answers. Each page shows the date its data was updated, and the arrows next to each score show how an employer has moved since the previous measurement.
Does Asahi need to be a PerceptionX customer to appear here?
No. Any employer AI recommends often enough appears automatically. Customers get the full picture behind their Visibility score and well beyond it: how positively AI describes them (Sentiment), the themes it links them with, the sources it relies on, custom reports by country and role, and clear steps to improve how candidates see them.
What does the full picture include?
Visibility is one of several metrics. Customers also see Sentiment (how positively AI describes them) and Relevance (whether AI recommends them to the people they hire), the themes AI links them with, the sources AI relies on, custom reports built around their own countries, roles and rivals, and specific recommendations for improving how candidates see them.