Employer Visibility Snapshot
Yodel ranks #15 of 65 Logistics employers in United Kingdom on the PerceptionX Employer Visibility Index (September 2026), with an AI Visibility Score of 15.4 out of 100. Across all 1415 tracked employers in United Kingdom, Yodel ranks #237.
AI models most frequently position Yodel alongside DHL, XPO, and Wincanton when discussing Logistics employers.
The company shows strongest employer visibility in Candidate Feedback, Career Opportunities and Company Culture. Visibility gaps exist in Application & Communication, Compensation and Inclusion, where competitors tend to dominate the AI narrative.
Yodel's Visibility Score has risen from 10.9 to 15.4 across its last 3 measurements (since February 2026), slipping 1 place in the Logistics rankings. Over that period it has moved ahead of Unipart Logistics and Maersk. Ocado and Db Schenker have moved ahead of it. It now trails FedEx by 5.1 points.
This analysis is based on AI-generated responses from ChatGPT, Google Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.
Data updated 2026-09-20. Machine-readable data: https://employers.perceptionx.ai/api/company/yodel.
Theme rankings — Logistics, United Kingdom
| Theme | Rank | Score |
|---|---|---|
| Innovation | #14 | 33.3 |
| Company Culture | #14 | 33.3 |
| Onboarding | #15 | 33.3 |
| Career Opportunities | #15 | 33.3 |
| Interview Experience | #15 | 33.3 |
| Candidate Feedback | #22 | 33.3 |
Ranking history
| Month | Rank | Visibility Score |
|---|---|---|
| April 2026 | #21 | 4.2 |
| February 2026 | #14 | 10.9 |
FAQs
What does Yodel's Employer Visibility Score mean?
Yodel's Visibility Score of 15.4 measures how frequently AI models like ChatGPT, Google Gemini, and Perplexity mention Yodel when candidates ask about Logistics employers. A higher score means greater discoverability in AI-powered job research.
How does Yodel compare to competitors?
Yodel ranks #15 out of 65 Logistics companies. AI most frequently mentions Yodel alongside DHL, XPO, Wincanton, DPDgroup, Kuehne + Nagel. This ranking is based on visibility across ChatGPT, Google Gemini, and Perplexity.
Why are Sentiment and Relevance locked?
Sentiment and Relevance data — along with full job function breakdowns — are part of the PerceptionX intelligence report. The public index shows Visibility only. Speak to our team to access the full picture for Yodel.
How can Yodel improve its score?
Visibility is driven by the quality, consistency, and reach of an employer's brand content across sources AI models train on. PerceptionX identifies the specific themes and platforms where Yodel is underrepresented and provides strategic recommendations to close those gaps.
How often is Yodel's data updated?
Rankings are recalculated monthly. Each update reflects the latest AI model outputs and any changes in how Yodel is described in response to candidate research queries.
Does Yodel need to be a PerceptionX customer to appear here?
No. The Visibility Index tracks employers based on how AI models describe them — any employer with sufficient AI coverage appears automatically. PerceptionX customers gain access to deeper analytics, competitive intelligence, and improvement recommendations.
What does a full PerceptionX report include?
A full PerceptionX report covers additional AI models, custom prompts tailored to your specific job functions and markets, Sentiment and Relevance scoring alongside Visibility, a breakdown of which sources AI draws on, and proprietary strategic recommendations for closing gaps in AI employer perception.