Wella
Wella ranks joint 17th of 54 in German beauty, with a Visibility score of 5.1 out of 100. In April 2026 it ranked 10th of 23. The list is a different size now, so the scores are not compared directly. AI recommends it most for career growth and interviews. L'Oréal leads the ranking, 84.6 points ahead of Wella. It also appears in 1 other German ranking, placing joint 22nd in FMCG.
Rank by country
Visibility in beauty in each country. Open a country for AI's other picks and the topics behind the score.
- AI's top picks thereL'OréalBeiersdorfHenkelStrongest onCareer growthInterviewsNot mentioned forPayInnovationLeadership
- AI's top picks thereL'OréalEstée LauderCotyStrongest onCareer growthJob securityNot mentioned forPayInnovationLeadership
- AI's top picks thereL'OréalEstée LauderSephoraStrongest onJob securityNot mentioned forPayInnovationLeadership
- AI's top picks thereL'OréalEstée LauderProcter & GambleStrongest onJob securityNot mentioned forPayInnovationLeadership
- AI's top picks thereL'OréalEstée LauderSephoraStrongest onLeadershipNot mentioned forPayInnovationPurpose
Visibility score out of 100, in the same industry wherever Wella is ranked in it.
Rank by job function
Overall in German beauty: joint 17thRanked 7th for Research & Development in Germany. Open a job to see who else AI recommends.
- AI's top picksBeiersdorfHenkelL'Oréal
- AI's top picksBeiersdorfHenkelL'Oréal
- AI's top picksL'OréalBeiersdorfHenkel
- AI's top picksL'OréalBeiersdorfEstée Lauder
- AI's top picksL'OréalBeiersdorfHenkel
Score: the share of AI answers that name Wella when candidates in that job ask about employers.
What candidates ask about
Wella is not AI's top pick in German beauty for any topic yet. AI does not recommend Wella at all for pay, innovation, leadership, purpose, hiring process, culture, work-life balance, inclusion, onboarding and job security.
| Topic | Does AI recommend Wella? | Who AI recommends most | |
|---|---|---|---|
| Pay | Not mentioned | L'OréalBeiersdorf | |
| Innovation | Not mentioned | L'OréalBeiersdorfHenkel+2 more | |
| Leadership | Not mentioned | BeiersdorfHenkel | |
| Purpose | Not mentioned | Beiersdorf | |
| Hiring process | Not mentioned | L'OréalBeiersdorf | |
| Career growth | Yes | L'OréalBeiersdorf | |
| Culture | Not mentioned | L'Oréal | |
| Work-life balance | Not mentioned | L'OréalBeiersdorf | |
| Inclusion | Not mentioned | L'OréalBeiersdorf | |
| Interviews | Yes | L'OréalCoty | |
| Onboarding | Not mentioned | L'OréalBeiersdorf | |
| Job security | Not mentioned | L'OréalBeiersdorf |
Take control of how AI presents Wella
Visibility is only the start. PerceptionX shows how AI describes Wella next to its rivals, the themes and sources behind it, and exactly what to change to win the candidates you want.
Top five in German beauty
- 1L'Oréal89.7
- 2Beiersdorf87.2
- 3Henkel64.1
- 4NIVEA53.8
- 5Coty35.9
Employers near Wella in German beauty
- 17Chanel5.1
- 17LVMH5.1
- 17Persil5.1
- 17Schwarzkopf Professional5.1
- 17dm-drogerie markt5.1
Wella in other German rankings
Questions about Wella
What is Wella's reputation as an employer, according to AI?
It is joint 17th of 54 beauty employers in Germany. AI recommends it most for career growth and interviews.
What does Wella's Visibility score mean?
It is how often AI recommends Wella when job seekers ask about beauty employers in Germany, out of 100. A higher score means candidates are more likely to hear about Wella when they ask AI where to work.
How does Wella compare to its competitors?
L'Oréal and Beiersdorf are recommended more often overall.
Why are Sentiment and Relevance locked?
They are part of the full picture. This page shows how often AI recommends Wella. Sentiment shows how positively AI describes it, and Relevance shows whether AI recommends it to the people Wella wants to hire.
How can Wella improve its score?
AI learns about employers from what is written about them: careers pages, reviews, press and what employees share. PerceptionX shows which topics and sources are holding an employer back, and what to change first.
How often is Wella's data updated?
Rankings refresh with each new round of AI answers. Each page shows the date its data was updated, and the arrows next to each score show how an employer has moved since the previous measurement.
Does Wella need to be a PerceptionX customer to appear here?
No. Any employer AI recommends often enough appears automatically. Customers get the full picture behind their Visibility score and well beyond it: how positively AI describes them (Sentiment), the themes it links them with, the sources it relies on, custom reports by country and role, and clear steps to improve how candidates see them.
What does the full picture include?
Visibility is one of several metrics. Customers also see Sentiment (how positively AI describes them) and Relevance (whether AI recommends them to the people they hire), the themes AI links them with, the sources AI relies on, custom reports built around their own countries, roles and rivals, and specific recommendations for improving how candidates see them.