Employer Visibility Snapshot
The Hartford ranks #18 of 88 Insurance employers in United States on the PerceptionX Employer Visibility Index (September 2026), with an AI Visibility Score of 15.4 out of 100. Across all 1451 tracked employers in United States, The Hartford ranks #305.
AI models most frequently position The Hartford alongside Progressive, State Farm, and Allstate when discussing Insurance employers.
The company shows strongest employer visibility in Candidate Feedback, Company Culture and Compensation. Visibility gaps exist in Application & Communication, Career Opportunities and Innovation, where competitors tend to dominate the AI narrative.
The Hartford's Visibility Score has fallen from 50 to 15.4 across its last 5 measurements (since January 2026), slipping 14 places in the Insurance rankings. State Farm and Allstate have moved ahead of it. It now trails Massmutual by 2.5 points.
This analysis is based on AI-generated responses from ChatGPT, Google Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.
Data updated 2026-09-20. Machine-readable data: https://employers.perceptionx.ai/api/company/the-hartford.
Theme rankings — Insurance, United States
| Theme | Rank | Score |
|---|---|---|
| Company Culture | #5 | 66.7 |
| Mission, Purpose & Impact | #15 | 33.3 |
| Candidate Feedback | #16 | 33.3 |
| Compensation | #22 | 33.3 |
| Inclusion | #30 | 33.3 |
Ranking history
| Month | Rank | Visibility Score |
|---|---|---|
| April 2026 | #6 | 35.4 |
| March 2026 | #10 | 25.0 |
| February 2026 | #4 | 45.8 |
| January 2026 | #4 | 50.0 |
FAQs
What does The Hartford's Employer Visibility Score mean?
The Hartford's Visibility Score of 15.4 measures how frequently AI models like ChatGPT, Google Gemini, and Perplexity mention The Hartford when candidates ask about Insurance employers. A higher score means greater discoverability in AI-powered job research.
How does The Hartford compare to competitors?
The Hartford ranks #18 out of 88 Insurance companies. AI most frequently mentions The Hartford alongside Progressive, State Farm, Allstate, Liberty Mutual, Chubb. This ranking is based on visibility across ChatGPT, Google Gemini, and Perplexity.
Why are Sentiment and Relevance locked?
Sentiment and Relevance data — along with full job function breakdowns — are part of the PerceptionX intelligence report. The public index shows Visibility only. Speak to our team to access the full picture for The Hartford.
How can The Hartford improve its score?
Visibility is driven by the quality, consistency, and reach of an employer's brand content across sources AI models train on. PerceptionX identifies the specific themes and platforms where The Hartford is underrepresented and provides strategic recommendations to close those gaps.
How often is The Hartford's data updated?
Rankings are recalculated monthly. Each update reflects the latest AI model outputs and any changes in how The Hartford is described in response to candidate research queries.
Does The Hartford need to be a PerceptionX customer to appear here?
No. The Visibility Index tracks employers based on how AI models describe them — any employer with sufficient AI coverage appears automatically. PerceptionX customers gain access to deeper analytics, competitive intelligence, and improvement recommendations.
What does a full PerceptionX report include?
A full PerceptionX report covers additional AI models, custom prompts tailored to your specific job functions and markets, Sentiment and Relevance scoring alongside Visibility, a breakdown of which sources AI draws on, and proprietary strategic recommendations for closing gaps in AI employer perception.