Roots
Roots ranks 1st of 30 in Canadian apparel, with a Visibility score of 89.7 out of 100. This is the first measurement of this ranking, so there is no earlier score to compare. Every AI recommends it for the hiring process, inclusion and onboarding, among others. It leads 2.5 points ahead of Lululemon. It also appears in 1 other Canadian ranking, placing joint 29th in retail.
Rank by job function
Overall in Canadian apparel: 1stRanked 2nd for Marketing in Canada. Open a job to see who else AI recommends.
- AI's top picksLululemonCanada GooseAritzia
- AI's top picksLululemonCanada GooseAritzia
- AI's top picksLululemonAritziaHudson's Bay
- AI's top picksLululemonCanada GooseHudson's Bay
- AI's top picksLululemonHudson's BayCanada Goose
Score: the share of AI answers that name Roots when candidates in that job ask about employers.
What candidates ask about
Roots is one of AI's top picks in Canadian apparel for pay, innovation, leadership, purpose, hiring process, career growth, culture, work-life balance, inclusion, interviews, onboarding and job security.
| Topic | Does AI recommend Roots? | Who AI recommends most | |
|---|---|---|---|
| Pay | Yes, a top pick | RootsLululemonCanada Goose+1 more | |
| Innovation | Yes, a top pick | RootsLululemonCanada Goose | |
| Leadership | Yes, a top pick | RootsLululemonCanada Goose | |
| Purpose | Yes, a top pick | Roots | |
| Hiring process | Yes, a top pick | RootsLululemon | |
| Career growth | Yes, a top pick | RootsLululemonCanada Goose+1 more | |
| Culture | Yes, a top pick | RootsLululemonCanada Goose | |
| Work-life balance | Yes, a top pick | RootsLululemonCanada Goose | |
| Inclusion | Yes, a top pick | RootsLululemon | |
| Interviews | Yes, a top pick | RootsLululemonCanada Goose+1 more | |
| Onboarding | Yes, a top pick | RootsLululemon | |
| Job security | Yes, a top pick | RootsLululemonCanada Goose+1 more |
Take control of how AI presents Roots
Visibility is only the start. PerceptionX shows how AI describes Roots next to its rivals, the themes and sources behind it, and exactly what to change to win the candidates you want.
Top five in Canadian apparel
- 1Roots89.7
- 2Lululemon87.2
- 3Canada Goose79.5
- 4Aritzia56.4
- 5Hudson's Bay41.0
Roots in other Canadian rankings
Questions about Roots
What is Roots's reputation as an employer, according to AI?
It is 1st of 30 apparel employers in Canada. Every AI recommends it for the hiring process, inclusion and onboarding, among others.
What does Roots's Visibility score mean?
It is how often AI recommends Roots when job seekers ask about apparel employers in Canada, out of 100. A higher score means candidates are more likely to hear about Roots when they ask AI where to work.
Why are Sentiment and Relevance locked?
They are part of the full picture. This page shows how often AI recommends Roots. Sentiment shows how positively AI describes it, and Relevance shows whether AI recommends it to the people Roots wants to hire.
How can Roots improve its score?
AI learns about employers from what is written about them: careers pages, reviews, press and what employees share. PerceptionX shows which topics and sources are holding an employer back, and what to change first.
How often is Roots's data updated?
Rankings refresh with each new round of AI answers. Each page shows the date its data was updated, and the arrows next to each score show how an employer has moved since the previous measurement.
Does Roots need to be a PerceptionX customer to appear here?
No. Any employer AI recommends often enough appears automatically. Customers get the full picture behind their Visibility score and well beyond it: how positively AI describes them (Sentiment), the themes it links them with, the sources it relies on, custom reports by country and role, and clear steps to improve how candidates see them.
What does the full picture include?
Visibility is one of several metrics. Customers also see Sentiment (how positively AI describes them) and Relevance (whether AI recommends them to the people they hire), the themes AI links them with, the sources AI relies on, custom reports built around their own countries, roles and rivals, and specific recommendations for improving how candidates see them.