Mapei ranks joint 22nd of 53 in Italian beauty, with a Visibility score of 5.1 out of 100. This is the first measurement of this ranking, so there is no earlier score to compare. AI recommends it most for leadership and innovation. L'Oréal leads the ranking, 84.6 points ahead of Mapei. It also appears in 2 other Italian rankings, placing joint 25th in FMCG.

Data updated:

Visibility5.1Joint 22nd of 53 in Italian beauty, 2.6 points behind Yves Saint Laurent Beauty
Sentiment Does AI speak well of Mapei?Relevance Does it reach the people Mapei hires?

Rank by job function

Overall in Italian beauty: joint 22nd

Mapei is outside the top 10 for every job function in Italian beauty. Open a job to see who else AI recommends.

  1. Research & Development8%Outside top 10
    AI's top picksL'OréalEstée LauderCoty
  2. E-commerce & Digital0%Not named
    AI's top picksL'OréalEstée LauderSephora
  3. Marketing & Brand0%Not named
    AI's top picksL'OréalEstée LauderCoty
  4. Retail & Sales0%Not named
    AI's top picksL'OréalEstée LauderSephora
  5. Supply Chain0%Not named
    AI's top picksL'OréalEstée LauderCoty

Score: the share of AI answers that name Mapei when candidates in that job ask about employers.

What candidates ask about

Mapei is not AI's top pick in Italian beauty for any topic yet. AI does not recommend Mapei at all for pay, purpose, hiring process, career growth, culture, work-life balance, inclusion, interviews, onboarding and job security.

TopicDoes AI recommend Mapei?Who AI recommends most
PayNot mentionedL'OréalEstée LauderCoty
InnovationYesL'Oréal
LeadershipYesL'Oréal
PurposeNot mentionedL'OréalKeringLVMH+3 more
Hiring processNot mentionedL'OréalEstée Lauder
Career growthNot mentionedL'OréalKeringProcter & Gamble
CultureNot mentionedL'OréalEstée LauderCoty+3 more
Work-life balanceNot mentionedL'OréalCotyProcter & Gamble
InclusionNot mentionedL'Oréal
InterviewsNot mentionedL'OréalEstée LauderCoty
OnboardingNot mentionedL'OréalEstée LauderCoty
Job securityNot mentionedL'OréalProcter & Gamble
Who AI recommends most: the employers in Italian beauty named by the most AIs for that topic.See exactly what AI says about Mapei on each topic

Take control of how AI presents Mapei

Visibility is only the start. PerceptionX shows how AI describes Mapei next to its rivals, the themes and sources behind it, and exactly what to change to win the candidates you want.

Top five in Italian beauty

  1. 1L'Oréal89.7
  2. 2Estée Lauder64.1
  3. 3Coty43.6
  4. 4Kering35.9
  5. 4LVMH35.9
See all 53

Employers near Mapei in Italian beauty

  1. 22Beiersdorf5.1
  2. 22Benefit Cosmetics5.1
  3. 22Clarins5.1
  4. 22Dolce & Gabbana5.1
  5. 22Givenchy5.1

Mapei in other Italian rankings

Questions about Mapei

What is Mapei's reputation as an employer, according to AI?

It is joint 22nd of 53 beauty employers in Italy. AI recommends it most for leadership and innovation.

What does Mapei's Visibility score mean?

It is how often AI recommends Mapei when job seekers ask about beauty employers in Italy, out of 100. A higher score means candidates are more likely to hear about Mapei when they ask AI where to work.

How does Mapei compare to its competitors?

L'Oréal and Estée Lauder are recommended more often overall.

Why are Sentiment and Relevance locked?

They are part of the full picture. This page shows how often AI recommends Mapei. Sentiment shows how positively AI describes it, and Relevance shows whether AI recommends it to the people Mapei wants to hire.

How can Mapei improve its score?

AI learns about employers from what is written about them: careers pages, reviews, press and what employees share. PerceptionX shows which topics and sources are holding an employer back, and what to change first.

How often is Mapei's data updated?

Rankings refresh with each new round of AI answers. Each page shows the date its data was updated, and the arrows next to each score show how an employer has moved since the previous measurement.

Does Mapei need to be a PerceptionX customer to appear here?

No. Any employer AI recommends often enough appears automatically. Customers get the full picture behind their Visibility score and well beyond it: how positively AI describes them (Sentiment), the themes it links them with, the sources it relies on, custom reports by country and role, and clear steps to improve how candidates see them.

What does the full picture include?

Visibility is one of several metrics. Customers also see Sentiment (how positively AI describes them) and Relevance (whether AI recommends them to the people they hire), the themes AI links them with, the sources AI relies on, custom reports built around their own countries, roles and rivals, and specific recommendations for improving how candidates see them.