King
King ranks joint 5th of 28 in UK gaming, with a Visibility score of 25.6 out of 100. In April 2026 it ranked 1st of 23. The list is a different size now, so the scores are not compared directly. AI recommends it most for interviews and inclusion. Ubisoft leads the ranking, 33.4 points ahead of King. AI also ranks it in 12 other countries, best placed 2nd in Spain.
Rank by country
Visibility in gaming in each country. Open a country for AI's other picks and the topics behind the score.
- AI's top picks thereMojangUbisoftMicrosoftTop pick forLeadershipCultureWork-life balance
- AI's top picks thereUbisoftElectronic ArtsActivision BlizzardTop pick forInnovationLeadershipHiring processNot mentioned forPurposeJob security
- AI's top picks thereUbisoftRockstar GamesMicrosoftTop pick forInclusionInterviewsNot mentioned forInnovationHiring processCulture
- AI's top picks thereRiot GamesElectronic ArtsUbisoftStrongest onInterviewsPayInnovationNot mentioned forLeadershipPurposeHiring process
- AI's top picks thereUbisoftMicrosoftBandai NamcoStrongest onHiring processInterviewsOnboardingNot mentioned forPayInnovationLeadership
- AI's top picks thereUbisoftSonyActivision BlizzardStrongest onPayCareer growthOnboardingNot mentioned forInnovationLeadershipPurpose
- AI's top picks thereUbisoftElectronic ArtsNintendoStrongest onPayCultureNot mentioned forInnovationLeadershipPurpose
- AI's top picks thereUbisoftElectronic ArtsScopelyStrongest onWork-life balanceInterviewsNot mentioned forPayInnovationLeadership
- AI's top picks thereUbisoftRiot GamesElectronic ArtsStrongest onHiring processNot mentioned forPayInnovationLeadership
- AI's top picks thereTencentmiHoYoNetEaseStrongest onInclusionNot mentioned forPayInnovationLeadership
- AI's top picks thereUbisoftElectronic ArtsRiot GamesStrongest onInterviewsNot mentioned forPayInnovationLeadership
- AI's top picks thereGarenaSeaUbisoftStrongest onInclusionNot mentioned forPayInnovationLeadership
- AI's top picks thereUbisoftElectronic ArtsActivision BlizzardStrongest onInnovationNot mentioned forPayLeadershipPurpose
Visibility score out of 100, in the same industry wherever King is ranked in it.
Rank by job function
Overall in UK gaming: joint 5thRanked 4th for Product Management in the UK. Open a job to see who else AI recommends.
- AI's top picksUbisoftElectronic ArtsSony
- AI's top picksUbisoftMicrosoftSony
- AI's top picksUbisoftSonyElectronic Arts
- AI's top picksUbisoftElectronic ArtsSony
- AI's top picksUbisoftElectronic ArtsSony
Score: the share of AI answers that name King when candidates in that job ask about employers.
What candidates ask about
King is one of AI's top picks in UK gaming for inclusion and interviews. AI does not recommend King at all for innovation, hiring process, culture, work-life balance and onboarding.
| Topic | Does AI recommend King? | Who AI recommends most | |
|---|---|---|---|
| Pay | Yes | MicrosoftElectronic Arts | |
| Innovation | Not mentioned | Rockstar Games | |
| Leadership | Yes | Ubisoft | |
| Purpose | Yes | Ubisoft | |
| Hiring process | Not mentioned | UbisoftRockstar GamesMicrosoft+1 more | |
| Career growth | Yes | Rockstar Games | |
| Culture | Not mentioned | UbisoftEpic Games | |
| Work-life balance | Not mentioned | Ubisoft | |
| Inclusion | Yes, a top pick | UbisoftKingSony+1 more | |
| Interviews | Yes, a top pick | UbisoftRockstar GamesKing | |
| Onboarding | Not mentioned | UbisoftRockstar GamesMicrosoft+4 more | |
| Job security | Yes | Rockstar GamesElectronic Arts |
Take control of how AI presents King
Visibility is only the start. PerceptionX shows how AI describes King next to its rivals, the themes and sources behind it, and exactly what to change to win the candidates you want.
Top five in UK gaming
- 1Ubisoft59.0
- 2Rockstar Games46.2
- 3Microsoft33.3
- 4Electronic Arts30.8
- 5King25.6
Questions about King
What is King's reputation as an employer, according to AI?
It is joint 5th of 28 gaming employers in the UK. AI recommends it most for interviews and inclusion.
What does King's Visibility score mean?
It is how often AI recommends King when job seekers ask about gaming employers in the UK, out of 100. A higher score means candidates are more likely to hear about King when they ask AI where to work.
How does King compare to its competitors?
Ubisoft and Rockstar Games are recommended more often overall.
Why are Sentiment and Relevance locked?
They are part of the full picture. This page shows how often AI recommends King. Sentiment shows how positively AI describes it, and Relevance shows whether AI recommends it to the people King wants to hire.
How can King improve its score?
AI learns about employers from what is written about them: careers pages, reviews, press and what employees share. PerceptionX shows which topics and sources are holding an employer back, and what to change first.
How often is King's data updated?
Rankings refresh with each new round of AI answers. Each page shows the date its data was updated, and the arrows next to each score show how an employer has moved since the previous measurement.
Does King need to be a PerceptionX customer to appear here?
No. Any employer AI recommends often enough appears automatically. Customers get the full picture behind their Visibility score and well beyond it: how positively AI describes them (Sentiment), the themes it links them with, the sources it relies on, custom reports by country and role, and clear steps to improve how candidates see them.
What does the full picture include?
Visibility is one of several metrics. Customers also see Sentiment (how positively AI describes them) and Relevance (whether AI recommends them to the people they hire), the themes AI links them with, the sources AI relies on, custom reports built around their own countries, roles and rivals, and specific recommendations for improving how candidates see them.