Employer Visibility Snapshot
John Deere ranks #9 of 102 Manufacturing & Industrial employers in United States on the PerceptionX Employer Visibility Index (September 2026), with an AI Visibility Score of 33.3 out of 100. Across all 1451 tracked employers in United States, John Deere ranks #189.
AI models most frequently position John Deere alongside GE Aerospace, Lockheed Martin, and Boeing when discussing Manufacturing & Industrial employers.
The company shows strongest employer visibility in Application & Communication, Candidate Feedback and Career Opportunities. Visibility gaps exist in Inclusion and Interview Experience, where competitors tend to dominate the AI narrative.
John Deere's Visibility Score has risen from 25.6 to 33.3 across its last 4 measurements (since February 2026). Over that period it has moved ahead of Dow and Cummins. Lockheed Martin and Procter & Gamble have moved ahead of it. It now trails RTX by 2.6 points.
This analysis is based on AI-generated responses from ChatGPT, Google Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.
Data updated 2026-09-20. Machine-readable data: https://employers.perceptionx.ai/api/company/john-deere.
Theme rankings — Manufacturing & Industrial, United States
| Theme | Rank | Score |
|---|---|---|
| Leadership | #6 | 66.7 |
| Innovation | #7 | 66.7 |
| Wellbeing & Balance | #9 | 33.3 |
| Onboarding | #11 | 33.3 |
| Company Culture | #12 | 33.3 |
| Mission, Purpose & Impact | #14 | 33.3 |
| Candidate Feedback | #15 | 33.3 |
| Application & Communication | #16 | 33.3 |
| Compensation | #17 | 33.3 |
| Job Security | #17 | 33.3 |
| Career Opportunities | #18 | 33.3 |
Ranking history
| Month | Rank | Visibility Score |
|---|---|---|
| April 2026 | #4 | 32.6 |
| March 2026 | #6 | 80.0 |
| February 2026 | #9 | 25.6 |
FAQs
What does John Deere's Employer Visibility Score mean?
John Deere's Visibility Score of 33.3 measures how frequently AI models like ChatGPT, Google Gemini, and Perplexity mention John Deere when candidates ask about Manufacturing & Industrial employers. A higher score means greater discoverability in AI-powered job research.
How does John Deere compare to competitors?
John Deere ranks #9 out of 102 Manufacturing & Industrial companies. AI most frequently mentions John Deere alongside GE Aerospace, 3M, Lockheed Martin, Boeing, Caterpillar. This ranking is based on visibility across ChatGPT, Google Gemini, and Perplexity.
Why are Sentiment and Relevance locked?
Sentiment and Relevance data — along with full job function breakdowns — are part of the PerceptionX intelligence report. The public index shows Visibility only. Speak to our team to access the full picture for John Deere.
How can John Deere improve its score?
Visibility is driven by the quality, consistency, and reach of an employer's brand content across sources AI models train on. PerceptionX identifies the specific themes and platforms where John Deere is underrepresented and provides strategic recommendations to close those gaps.
How often is John Deere's data updated?
Rankings are recalculated monthly. Each update reflects the latest AI model outputs and any changes in how John Deere is described in response to candidate research queries.
Does John Deere need to be a PerceptionX customer to appear here?
No. The Visibility Index tracks employers based on how AI models describe them — any employer with sufficient AI coverage appears automatically. PerceptionX customers gain access to deeper analytics, competitive intelligence, and improvement recommendations.
What does a full PerceptionX report include?
A full PerceptionX report covers additional AI models, custom prompts tailored to your specific job functions and markets, Sentiment and Relevance scoring alongside Visibility, a breakdown of which sources AI draws on, and proprietary strategic recommendations for closing gaps in AI employer perception.