FrieslandCampina
FrieslandCampina ranks 5th of 32 in Dutch FMCG, with a Visibility score of 48.7 out of 100. This is the first measurement of this ranking, so there is no earlier score to compare. AI recommends it most for purpose, innovation and the hiring process, among others. Unilever leads the ranking, 51.3 points ahead of FrieslandCampina. It also appears in 3 other Dutch rankings, placing 9th in manufacturing and industrial.
Rank by country
Visibility in FMCG in each country. Open a country for AI's other picks and the topics behind the score.
- AI's top picks thereUnileverHeinekenNestléStrongest onPayInnovationPurpose
- AI's top picks thereNestléProcter & GambleUnileverStrongest onPayLeadershipCultureNot mentioned forInnovationPurposeHiring process
- AI's top picks thereHenkelBeiersdorfNestléStrongest onCultureNot mentioned forPayInnovationLeadership
- AI's top picks thereFerreroNestléUnileverStrongest onOnboardingNot mentioned forPayInnovationLeadership
Visibility score out of 100, in the same industry wherever FrieslandCampina is ranked in it.
Rank by job function
Overall in Dutch FMCG: 5thRanked joint 3rd for Research & Development in the Netherlands. Open a job to see who else AI recommends.
- AI's top picksUnileverNestléHeineken
- AI's top picksUnileverHeinekenNestlé
- AI's top picksUnileverNestléHeineken
- AI's top picksUnileverHeinekenNestlé
- AI's top picksUnileverNestléHeineken
Score: the share of AI answers that name FrieslandCampina when candidates in that job ask about employers.
What candidates ask about
FrieslandCampina is not AI's top pick in Dutch FMCG for any topic yet.
| Topic | Does AI recommend FrieslandCampina? | Who AI recommends most | |
|---|---|---|---|
| Pay | Yes | UnileverHeinekenNestlé+1 more | |
| Innovation | Yes | UnileverHeineken | |
| Leadership | Yes | UnileverHeineken | |
| Purpose | Yes | UnileverTony's Chocolonely | |
| Hiring process | Yes | UnileverHeinekenNestlé | |
| Career growth | Yes | UnileverNestlé | |
| Culture | Yes | UnileverHeinekenNestlé | |
| Work-life balance | Yes | UnileverHeinekenNestlé+1 more | |
| Inclusion | Yes | UnileverHeinekenAhold Delhaize | |
| Interviews | Yes | UnileverHeinekenNestlé | |
| Onboarding | Yes | UnileverHeinekenNestlé+1 more | |
| Job security | Yes | Unilever |
Take control of how AI presents FrieslandCampina
Visibility is only the start. PerceptionX shows how AI describes FrieslandCampina next to its rivals, the themes and sources behind it, and exactly what to change to win the candidates you want.
Top five in Dutch FMCG
- 1Unilever100.0
- 2Heineken92.3
- 3Nestlé74.4
- 4Ahold Delhaize51.3
- 5FrieslandCampina48.7
FrieslandCampina in other Dutch rankings
Questions about FrieslandCampina
What is FrieslandCampina's reputation as an employer, according to AI?
It is 5th of 32 FMCG employers in the Netherlands. AI recommends it most for purpose, innovation and the hiring process, among others.
What does FrieslandCampina's Visibility score mean?
It is how often AI recommends FrieslandCampina when job seekers ask about FMCG employers in the Netherlands, out of 100. A higher score means candidates are more likely to hear about FrieslandCampina when they ask AI where to work.
How does FrieslandCampina compare to its competitors?
Unilever and Heineken are recommended more often overall.
Why are Sentiment and Relevance locked?
They are part of the full picture. This page shows how often AI recommends FrieslandCampina. Sentiment shows how positively AI describes it, and Relevance shows whether AI recommends it to the people FrieslandCampina wants to hire.
How can FrieslandCampina improve its score?
AI learns about employers from what is written about them: careers pages, reviews, press and what employees share. PerceptionX shows which topics and sources are holding an employer back, and what to change first.
How often is FrieslandCampina's data updated?
Rankings refresh with each new round of AI answers. Each page shows the date its data was updated, and the arrows next to each score show how an employer has moved since the previous measurement.
Does FrieslandCampina need to be a PerceptionX customer to appear here?
No. Any employer AI recommends often enough appears automatically. Customers get the full picture behind their Visibility score and well beyond it: how positively AI describes them (Sentiment), the themes it links them with, the sources it relies on, custom reports by country and role, and clear steps to improve how candidates see them.
What does the full picture include?
Visibility is one of several metrics. Customers also see Sentiment (how positively AI describes them) and Relevance (whether AI recommends them to the people they hire), the themes AI links them with, the sources AI relies on, custom reports built around their own countries, roles and rivals, and specific recommendations for improving how candidates see them.