dnata
dnata ranks 5th of 119 in UAE travel, with a Visibility score of 41.0 out of 100. This is the first measurement of this ranking, so there is no earlier score to compare. Every AI recommends it for the hiring process. Emirates leads the ranking, 38.5 points ahead of dnata. It also appears in 3 other UAE rankings, placing joint 16th in logistics.
Rank by country
Visibility in travel in each country. Open a country for AI's other picks and the topics behind the score.
- AI's top picks thereEmiratesEtihadJumeirahTop pick forHiring processOnboardingJob securityNot mentioned forCulture
- AI's top picks thereSingapore AirlinesAgodaBooking.comStrongest onCareer growthJob securityNot mentioned forPayInnovationLeadership
- AI's top picks thereSaudiaMarriottAccorStrongest onJob securityNot mentioned forPayInnovationLeadership
Visibility score out of 100, in the same industry wherever dnata is ranked in it.
Rank by job function
Overall in UAE travel: 5thRanked 3rd for Operations in the UAE. Open a job to see who else AI recommends.
- AI's top picksEmiratesEtihadflydubai
- AI's top picksEmiratesEtihadBooking.com
- AI's top picksEmiratesEtihadflydubai
- AI's top picksEmiratesEtihadBooking.com
- AI's top picksEmiratesEtihadJumeirah
Score: the share of AI answers that name dnata when candidates in that job ask about employers.
What candidates ask about
dnata is one of AI's top picks in UAE travel for hiring process, onboarding and job security. AI does not recommend dnata at all for culture.
| Topic | Does AI recommend dnata? | Who AI recommends most | |
|---|---|---|---|
| Pay | Yes | EmiratesEtihadMarriott | |
| Innovation | Yes | EmiratesEtihadJumeirah | |
| Leadership | Yes | Emirates | |
| Purpose | Yes | Etihad | |
| Hiring process | Yes, a top pick | dnata | |
| Career growth | Yes | Emirates | |
| Culture | Not mentioned | Jumeirah | |
| Work-life balance | Yes | Emirates | |
| Inclusion | Yes | EmiratesHilton | |
| Interviews | Yes | EmiratesHilton | |
| Onboarding | Yes, a top pick | EmiratesEtihaddnata | |
| Job security | Yes, a top pick | EmiratesEtihaddnata |
Take control of how AI presents dnata
Visibility is only the start. PerceptionX shows how AI describes dnata next to its rivals, the themes and sources behind it, and exactly what to change to win the candidates you want.
Top five in UAE travel
See all 119dnata in other UAE rankings
Questions about dnata
What is dnata's reputation as an employer, according to AI?
It is 5th of 119 travel employers in the UAE. Every AI recommends it for the hiring process.
What does dnata's Visibility score mean?
It is how often AI recommends dnata when job seekers ask about travel employers in the UAE, out of 100. A higher score means candidates are more likely to hear about dnata when they ask AI where to work.
How does dnata compare to its competitors?
Emirates and Etihad are recommended more often overall. dnata is the UAE travel employer AI recommends most for the hiring process.
Why are Sentiment and Relevance locked?
They are part of the full picture. This page shows how often AI recommends dnata. Sentiment shows how positively AI describes it, and Relevance shows whether AI recommends it to the people dnata wants to hire.
How can dnata improve its score?
AI learns about employers from what is written about them: careers pages, reviews, press and what employees share. PerceptionX shows which topics and sources are holding an employer back, and what to change first.
How often is dnata's data updated?
Rankings refresh with each new round of AI answers. Each page shows the date its data was updated, and the arrows next to each score show how an employer has moved since the previous measurement.
Does dnata need to be a PerceptionX customer to appear here?
No. Any employer AI recommends often enough appears automatically. Customers get the full picture behind their Visibility score and well beyond it: how positively AI describes them (Sentiment), the themes it links them with, the sources it relies on, custom reports by country and role, and clear steps to improve how candidates see them.
What does the full picture include?
Visibility is one of several metrics. Customers also see Sentiment (how positively AI describes them) and Relevance (whether AI recommends them to the people they hire), the themes AI links them with, the sources AI relies on, custom reports built around their own countries, roles and rivals, and specific recommendations for improving how candidates see them.