Employer Visibility Snapshot
Borussia Dortmund is not in the current PerceptionX Employer Visibility Index. It last appeared in March 2026, when it ranked #10 of 42 Media & Entertainment employers in Germany with an AI Visibility Score of 14.3 out of 100.
Last ranked March 2026; see the current Media & Entertainment rankings. Machine-readable data: https://employers.perceptionx.ai/api/company/borussia-dortmund.
Theme rankings — Media & Entertainment, Germany
| Theme | Rank | Score |
|---|---|---|
| Onboarding Experience | #2 | 100 |
| Leadership | #4 | 50 |
Ranking history
| Month | Rank | Visibility Score |
|---|---|---|
| March 2026 | #10 | 14.3 |
| February 2026 | #28 | 3.7 |
FAQs
What does Borussia Dortmund's Employer Visibility Score mean?
Borussia Dortmund's Visibility Score of 14.3 measures how frequently AI models like ChatGPT, Google Gemini, and Perplexity mention Borussia Dortmund when candidates ask about Media & Entertainment employers. A higher score means greater discoverability in AI-powered job research.
How does Borussia Dortmund compare to competitors?
Borussia Dortmund ranks #10 out of 42 Media & Entertainment companies. AI most frequently mentions Borussia Dortmund alongside Bertelsmann, Axel Springer, ARD, ProSiebenSat.1 Media, BMG. This ranking is based on visibility across ChatGPT, Google Gemini, and Perplexity.
Why are Sentiment and Relevance locked?
Sentiment and Relevance data — along with full job function breakdowns — are part of the PerceptionX intelligence report. The public index shows Visibility only. Speak to our team to access the full picture for Borussia Dortmund.
How can Borussia Dortmund improve its score?
Visibility is driven by the quality, consistency, and reach of an employer's brand content across sources AI models train on. PerceptionX identifies the specific themes and platforms where Borussia Dortmund is underrepresented and provides strategic recommendations to close those gaps.
How often is Borussia Dortmund's data updated?
Rankings are recalculated monthly. Each update reflects the latest AI model outputs and any changes in how Borussia Dortmund is described in response to candidate research queries.
Does Borussia Dortmund need to be a PerceptionX customer to appear here?
No. The Visibility Index tracks employers based on how AI models describe them — any employer with sufficient AI coverage appears automatically. PerceptionX customers gain access to deeper analytics, competitive intelligence, and improvement recommendations.
What does a full PerceptionX report include?
A full PerceptionX report covers additional AI models, custom prompts tailored to your specific job functions and markets, Sentiment and Relevance scoring alongside Visibility, a breakdown of which sources AI draws on, and proprietary strategic recommendations for closing gaps in AI employer perception.

