Bilibili — Employer Visibility Index

Bilibili ranks #5 of 56 Media & Entertainment employers in China on the PerceptionX Employer Visibility Index (2026-09), with an AI Visibility Score of 23.1 out of 100. Across all 1401 tracked employers in China, Bilibili ranks #158.

AI models most frequently position Bilibili alongside Tencent, Alibaba, and ByteDance when discussing Media & Entertainment employers.

The company shows strongest employer visibility in Career Opportunities, Company Culture and Innovation. Visibility gaps exist in Application & Communication, Candidate Feedback and Compensation, where competitors tend to dominate the AI narrative.

Bilibili's Visibility Score has fallen from 43.5 to 23.1 across its last 4 measurements (since February 2026). It now trails Iqiyi by 20.5 points.

This analysis is based on AI-generated responses from ChatGPT, Google Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.

Theme rankings (Media & Entertainment, China)

ThemeRankScore
Wellbeing & Balance#233.3
Leadership#366.7
Mission, Purpose & Impact#333.3
Innovation#533.3
Job Security#533.3
Company Culture#533.3
Interview Experience#733.3
Career Opportunities#1033.3

Ranking history

MonthRankVisibility Score
2026-02#543.5
2026-03#348
2026-04#356.3

Top Media & Entertainment employers in China

Other industries

Data updated 2026-09-16. Source: PerceptionX Employer Visibility Index. Machine-readable data: https://employers.perceptionx.ai/api/company/bilibili.

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