Bilibili — Employer Visibility Index
Bilibili ranks #5 of 56 Media & Entertainment employers in China on the PerceptionX Employer Visibility Index (2026-09), with an AI Visibility Score of 23.1 out of 100. Across all 1401 tracked employers in China, Bilibili ranks #158.
AI models most frequently position Bilibili alongside Tencent, Alibaba, and ByteDance when discussing Media & Entertainment employers.
The company shows strongest employer visibility in Career Opportunities, Company Culture and Innovation. Visibility gaps exist in Application & Communication, Candidate Feedback and Compensation, where competitors tend to dominate the AI narrative.
Bilibili's Visibility Score has fallen from 43.5 to 23.1 across its last 4 measurements (since February 2026). It now trails Iqiyi by 20.5 points.
This analysis is based on AI-generated responses from ChatGPT, Google Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.
Theme rankings (Media & Entertainment, China)
| Theme | Rank | Score |
|---|---|---|
| Wellbeing & Balance | #2 | 33.3 |
| Leadership | #3 | 66.7 |
| Mission, Purpose & Impact | #3 | 33.3 |
| Innovation | #5 | 33.3 |
| Job Security | #5 | 33.3 |
| Company Culture | #5 | 33.3 |
| Interview Experience | #7 | 33.3 |
| Career Opportunities | #10 | 33.3 |
Ranking history
| Month | Rank | Visibility Score |
|---|---|---|
| 2026-02 | #5 | 43.5 |
| 2026-03 | #3 | 48 |
| 2026-04 | #3 | 56.3 |
Top Media & Entertainment employers in China
- #1 Tencent (score 76.9)
- #2 Alibaba (score 59)
- #3 ByteDance (score 46.2)
- #4 Iqiyi (score 43.6)
- #6 Disney (score 20.5)
Other industries
Data updated 2026-09-16. Source: PerceptionX Employer Visibility Index. Machine-readable data: https://employers.perceptionx.ai/api/company/bilibili.