Employer Visibility Snapshot
Bath & Body Works ranks #19 of 66 Beauty employers in United States on the PerceptionX Employer Visibility Index (September 2026), with an AI Visibility Score of 5.1 out of 100. Across all 1451 tracked employers in United States, Bath & Body Works ranks #570.
AI models most frequently position Bath & Body Works alongside L'Oréal, Sephora, and Estée Lauder when discussing Beauty employers.
The company shows strongest employer visibility in Leadership and Wellbeing & Balance. Visibility gaps exist in Application & Communication, Candidate Feedback and Career Opportunities, where competitors tend to dominate the AI narrative.
Bath & Body Works's Visibility Score has fallen from 7.7 to 5.1 across its last 3 measurements (since January 2026), slipping 4 places in the Beauty rankings. Over that period it has moved ahead of Mac Cosmetics. LVMH and The Estée Lauder Companies have moved ahead of it. It now trails Mac by 2.6 points.
This analysis is based on AI-generated responses from ChatGPT, Google Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.
Data updated 2026-09-20. Machine-readable data: https://employers.perceptionx.ai/api/company/bath-and-body-works.
Theme rankings — Beauty, United States
| Theme | Rank | Score |
|---|---|---|
| Wellbeing & Balance | #4 | 33.3 |
| Leadership | #8 | 33.3 |
Ranking history
| Month | Rank | Visibility Score |
|---|---|---|
| February 2026 | #12 | 8.7 |
| January 2026 | #15 | 7.7 |
FAQs
What does Bath & Body Works's Employer Visibility Score mean?
Bath & Body Works's Visibility Score of 5.1 measures how frequently AI models like ChatGPT, Google Gemini, and Perplexity mention Bath & Body Works when candidates ask about Beauty employers. A higher score means greater discoverability in AI-powered job research.
How does Bath & Body Works compare to competitors?
Bath & Body Works ranks #19 out of 66 Beauty companies. AI most frequently mentions Bath & Body Works alongside L'Oréal, Sephora, Estée Lauder, Ulta Beauty, Procter & Gamble. This ranking is based on visibility across ChatGPT, Google Gemini, and Perplexity.
Why are Sentiment and Relevance locked?
Sentiment and Relevance data — along with full job function breakdowns — are part of the PerceptionX intelligence report. The public index shows Visibility only. Speak to our team to access the full picture for Bath & Body Works.
How can Bath & Body Works improve its score?
Visibility is driven by the quality, consistency, and reach of an employer's brand content across sources AI models train on. PerceptionX identifies the specific themes and platforms where Bath & Body Works is underrepresented and provides strategic recommendations to close those gaps.
How often is Bath & Body Works's data updated?
Rankings are recalculated monthly. Each update reflects the latest AI model outputs and any changes in how Bath & Body Works is described in response to candidate research queries.
Does Bath & Body Works need to be a PerceptionX customer to appear here?
No. The Visibility Index tracks employers based on how AI models describe them — any employer with sufficient AI coverage appears automatically. PerceptionX customers gain access to deeper analytics, competitive intelligence, and improvement recommendations.
What does a full PerceptionX report include?
A full PerceptionX report covers additional AI models, custom prompts tailored to your specific job functions and markets, Sentiment and Relevance scoring alongside Visibility, a breakdown of which sources AI draws on, and proprietary strategic recommendations for closing gaps in AI employer perception.