{
  "page": 1,
  "sort": "rank",
  "limit": 25,
  "month": "2026-09",
  "country": "United States",
  "industry": "Retail",
  "rankings": [
    {
      "rank": 1,
      "slug": "target",
      "company": "Target",
      "website": "target.com",
      "industry": "Retail",
      "profileUrl": "https://employers.perceptionx.ai/company/target",
      "rankChange": 1,
      "mentionCount": 30,
      "previousRank": 2,
      "visibilityScore": 76.9
    },
    {
      "rank": 2,
      "slug": "costco",
      "company": "Costco",
      "website": "costco.com",
      "industry": "Retail",
      "profileUrl": "https://employers.perceptionx.ai/company/costco",
      "rankChange": -1,
      "mentionCount": 28,
      "previousRank": 1,
      "visibilityScore": 71.8
    },
    {
      "rank": 3,
      "slug": "the-home-depot",
      "company": "The Home Depot",
      "website": "thehomedepot.com",
      "industry": "Retail",
      "profileUrl": "https://employers.perceptionx.ai/company/the-home-depot",
      "rankChange": 0,
      "mentionCount": 21,
      "previousRank": 3,
      "visibilityScore": 53.8
    },
    {
      "rank": 4,
      "slug": "walmart",
      "company": "Walmart",
      "website": "walmart.com",
      "industry": "Retail",
      "profileUrl": "https://employers.perceptionx.ai/company/walmart",
      "rankChange": 2,
      "mentionCount": 20,
      "previousRank": 6,
      "visibilityScore": 51.3
    },
    {
      "rank": 5,
      "slug": "best-buy",
      "company": "Best Buy",
      "website": "bestbuy.com",
      "industry": "Retail",
      "profileUrl": "https://employers.perceptionx.ai/company/best-buy",
      "rankChange": 3,
      "mentionCount": 17,
      "previousRank": 8,
      "visibilityScore": 43.6
    },
    {
      "rank": 6,
      "slug": "trader-joes",
      "company": "Trader Joe's",
      "website": "traderjoes.com",
      "industry": "Retail",
      "profileUrl": "https://employers.perceptionx.ai/company/trader-joes",
      "rankChange": -1,
      "mentionCount": 17,
      "previousRank": 5,
      "visibilityScore": 43.6
    },
    {
      "rank": 7,
      "slug": "nordstrom",
      "company": "Nordstrom",
      "website": "nordstrom.com",
      "industry": "Retail",
      "profileUrl": "https://employers.perceptionx.ai/company/nordstrom",
      "rankChange": 6,
      "mentionCount": 16,
      "previousRank": 13,
      "visibilityScore": 41
    },
    {
      "rank": 8,
      "slug": "starbucks",
      "company": "Starbucks",
      "website": "starbucks.com",
      "industry": "Retail",
      "profileUrl": "https://employers.perceptionx.ai/company/starbucks",
      "rankChange": 24,
      "mentionCount": 14,
      "previousRank": 32,
      "visibilityScore": 35.9
    },
    {
      "rank": 9,
      "slug": "rei",
      "company": "Rei",
      "website": "rei.com",
      "industry": "Retail",
      "profileUrl": "https://employers.perceptionx.ai/company/rei",
      "rankChange": 1,
      "mentionCount": 13,
      "previousRank": 10,
      "visibilityScore": 33.3
    },
    {
      "rank": 10,
      "slug": "lowes",
      "company": "Lowe's",
      "website": "lowes.com",
      "industry": "Retail",
      "profileUrl": "https://employers.perceptionx.ai/company/lowes",
      "rankChange": -3,
      "mentionCount": 10,
      "previousRank": 7,
      "visibilityScore": 25.6
    },
    {
      "rank": 11,
      "slug": "cvs",
      "company": "CVS",
      "website": "cvs.com",
      "industry": "Retail",
      "profileUrl": "https://employers.perceptionx.ai/company/cvs",
      "rankChange": 26,
      "mentionCount": 9,
      "previousRank": 37,
      "visibilityScore": 23.1
    },
    {
      "rank": 12,
      "slug": "walgreens",
      "company": "Walgreens",
      "website": "walgreens.com",
      "industry": "Retail",
      "profileUrl": "https://employers.perceptionx.ai/company/walgreens",
      "rankChange": 23,
      "mentionCount": 9,
      "previousRank": 35,
      "visibilityScore": 23.1
    },
    {
      "rank": 13,
      "slug": "nike",
      "company": "Nike",
      "website": "nike.com",
      "industry": "Retail",
      "profileUrl": "https://employers.perceptionx.ai/company/nike",
      "rankChange": 3,
      "mentionCount": 7,
      "previousRank": 16,
      "visibilityScore": 17.9
    },
    {
      "rank": 14,
      "slug": "h-e-b",
      "company": "H-e-b",
      "website": "heb.com",
      "industry": "Retail",
      "profileUrl": "https://employers.perceptionx.ai/company/h-e-b",
      "rankChange": 1,
      "mentionCount": 6,
      "previousRank": 15,
      "visibilityScore": 15.4
    },
    {
      "rank": 15,
      "slug": "publix",
      "company": "Publix",
      "website": "publix.com",
      "industry": "Retail",
      "profileUrl": "https://employers.perceptionx.ai/company/publix",
      "rankChange": 31,
      "mentionCount": 6,
      "previousRank": 46,
      "visibilityScore": 15.4
    },
    {
      "rank": 16,
      "slug": "ulta-beauty",
      "company": "Ulta Beauty",
      "website": "ulta.com",
      "industry": "Retail",
      "profileUrl": "https://employers.perceptionx.ai/company/ulta-beauty",
      "rankChange": 18,
      "mentionCount": 6,
      "previousRank": 34,
      "visibilityScore": 15.4
    },
    {
      "rank": 17,
      "slug": "macys",
      "company": "Macy's",
      "website": "macys.com",
      "industry": "Retail",
      "profileUrl": "https://employers.perceptionx.ai/company/macys",
      "rankChange": 13,
      "mentionCount": 5,
      "previousRank": 30,
      "visibilityScore": 12.8
    },
    {
      "rank": 18,
      "slug": "patagonia",
      "company": "Patagonia",
      "website": "patagonia.com",
      "industry": "Retail",
      "profileUrl": "https://employers.perceptionx.ai/company/patagonia",
      "rankChange": -9,
      "mentionCount": 5,
      "previousRank": 9,
      "visibilityScore": 12.8
    },
    {
      "rank": 19,
      "slug": "wegmans",
      "company": "Wegmans",
      "website": "wegmans.com",
      "industry": "Retail",
      "profileUrl": "https://employers.perceptionx.ai/company/wegmans",
      "rankChange": 38,
      "mentionCount": 5,
      "previousRank": 57,
      "visibilityScore": 12.8
    },
    {
      "rank": 20,
      "slug": "apple",
      "company": "Apple",
      "website": "apple.com",
      "industry": "Retail",
      "profileUrl": "https://employers.perceptionx.ai/company/apple",
      "rankChange": -2,
      "mentionCount": 4,
      "previousRank": 18,
      "visibilityScore": 10.3
    },
    {
      "rank": 21,
      "slug": "kohls",
      "company": "Kohl's",
      "website": "kohls.com",
      "industry": "Retail",
      "profileUrl": "https://employers.perceptionx.ai/company/kohls",
      "rankChange": 7,
      "mentionCount": 4,
      "previousRank": 28,
      "visibilityScore": 10.3
    },
    {
      "rank": 22,
      "slug": "sephora",
      "company": "Sephora",
      "website": "sephora.com",
      "industry": "Retail",
      "profileUrl": "https://employers.perceptionx.ai/company/sephora",
      "rankChange": -2,
      "mentionCount": 4,
      "previousRank": 20,
      "visibilityScore": 10.3
    },
    {
      "rank": 23,
      "slug": "dollar-general",
      "company": "Dollar General",
      "website": null,
      "industry": "Retail",
      "profileUrl": "https://employers.perceptionx.ai/company/dollar-general",
      "rankChange": null,
      "mentionCount": 3,
      "previousRank": null,
      "visibilityScore": 7.7
    },
    {
      "rank": 24,
      "slug": "dollar-tree",
      "company": "Dollar Tree",
      "website": "dollartree.com",
      "industry": "Retail",
      "profileUrl": "https://employers.perceptionx.ai/company/dollar-tree",
      "rankChange": 15,
      "mentionCount": 3,
      "previousRank": 39,
      "visibilityScore": 7.7
    },
    {
      "rank": 25,
      "slug": "etsy",
      "company": "Etsy",
      "website": null,
      "industry": "Retail",
      "profileUrl": "https://employers.perceptionx.ai/company/etsy",
      "rankChange": null,
      "mentionCount": 3,
      "previousRank": null,
      "visibilityScore": 7.7
    }
  ],
  "lastUpdated": "2026-09-03",
  "previousMonth": "2026-04",
  "totalCompanies": 63,
  "methodology": {
    "version": "1.0",
    "url": "https://employers.perceptionx.ai/api-docs#methodology",
    "description": "Visibility Score (0-100) is the share of AI model × candidate-experience-theme combinations within an industry and country where the company was mentioned in AI-generated answers to candidate-style questions. Ranks are computed per industry and country; ties break by mention count, then company name. Responses from other assistants (e.g. Claude, DeepSeek) are collected for research but not included in index scoring.",
    "models": [
      "ChatGPT",
      "Google Gemini",
      "Perplexity"
    ]
  }
}