{
  "page": 1,
  "sort": "rank",
  "limit": 25,
  "month": "2026-09",
  "country": "United States",
  "industry": "Petcare",
  "rankings": [
    {
      "rank": 1,
      "slug": "chewy",
      "company": "Chewy",
      "website": "chewy.com",
      "industry": "Petcare",
      "profileUrl": "https://employers.perceptionx.ai/company/chewy",
      "rankChange": 1,
      "mentionCount": 28,
      "previousRank": 2,
      "visibilityScore": 71.8
    },
    {
      "rank": 2,
      "slug": "mars",
      "company": "Mars",
      "website": "mars.com",
      "industry": "Petcare",
      "profileUrl": "https://employers.perceptionx.ai/company/mars",
      "rankChange": -1,
      "mentionCount": 28,
      "previousRank": 1,
      "visibilityScore": 71.8
    },
    {
      "rank": 3,
      "slug": "petco",
      "company": "Petco",
      "website": "petco.com",
      "industry": "Petcare",
      "profileUrl": "https://employers.perceptionx.ai/company/petco",
      "rankChange": 2,
      "mentionCount": 23,
      "previousRank": 5,
      "visibilityScore": 59
    },
    {
      "rank": 4,
      "slug": "petsmart",
      "company": "Petsmart",
      "website": "petsmart.com",
      "industry": "Petcare",
      "profileUrl": "https://employers.perceptionx.ai/company/petsmart",
      "rankChange": 0,
      "mentionCount": 23,
      "previousRank": 4,
      "visibilityScore": 59
    },
    {
      "rank": 5,
      "slug": "nestle",
      "company": "Nestlé",
      "website": "nestle.com",
      "industry": "Petcare",
      "profileUrl": "https://employers.perceptionx.ai/company/nestle",
      "rankChange": -2,
      "mentionCount": 17,
      "previousRank": 3,
      "visibilityScore": 43.6
    },
    {
      "rank": 6,
      "slug": "pedigree",
      "company": "Pedigree",
      "website": "pedigree.com",
      "industry": "Petcare",
      "profileUrl": "https://employers.perceptionx.ai/company/pedigree",
      "rankChange": 4,
      "mentionCount": 9,
      "previousRank": 10,
      "visibilityScore": 23.1
    },
    {
      "rank": 7,
      "slug": "whiskas",
      "company": "Whiskas",
      "website": "whiskas.com",
      "industry": "Petcare",
      "profileUrl": "https://employers.perceptionx.ai/company/whiskas",
      "rankChange": 29,
      "mentionCount": 9,
      "previousRank": 36,
      "visibilityScore": 23.1
    },
    {
      "rank": 8,
      "slug": "iams",
      "company": "Iams",
      "website": null,
      "industry": "Petcare",
      "profileUrl": "https://employers.perceptionx.ai/company/iams",
      "rankChange": 6,
      "mentionCount": 8,
      "previousRank": 14,
      "visibilityScore": 20.5
    },
    {
      "rank": 9,
      "slug": "royal-canin",
      "company": "Royal Canin",
      "website": "royalcanin.com",
      "industry": "Petcare",
      "profileUrl": "https://employers.perceptionx.ai/company/royal-canin",
      "rankChange": -3,
      "mentionCount": 8,
      "previousRank": 6,
      "visibilityScore": 20.5
    },
    {
      "rank": 10,
      "slug": "banfield-pet-hospital",
      "company": "Banfield Pet Hospital",
      "website": "banfieldpethospital.com",
      "industry": "Petcare",
      "profileUrl": "https://employers.perceptionx.ai/company/banfield-pet-hospital",
      "rankChange": -3,
      "mentionCount": 7,
      "previousRank": 7,
      "visibilityScore": 17.9
    },
    {
      "rank": 11,
      "slug": "hills-pet-nutrition",
      "company": "Hill's Pet Nutrition",
      "website": "hillspetnutrition.com",
      "industry": "Petcare",
      "profileUrl": "https://employers.perceptionx.ai/company/hills-pet-nutrition",
      "rankChange": 2,
      "mentionCount": 7,
      "previousRank": 13,
      "visibilityScore": 17.9
    },
    {
      "rank": 12,
      "slug": "vca-animal-hospitals",
      "company": "Vca Animal Hospitals",
      "website": "vcaanimalhospitals.com",
      "industry": "Petcare",
      "profileUrl": "https://employers.perceptionx.ai/company/vca-animal-hospitals",
      "rankChange": 4,
      "mentionCount": 6,
      "previousRank": 16,
      "visibilityScore": 15.4
    },
    {
      "rank": 13,
      "slug": "colgate-palmolive",
      "company": "Colgate-Palmolive",
      "website": "colgatepalmolive.com",
      "industry": "Petcare",
      "profileUrl": "https://employers.perceptionx.ai/company/colgate-palmolive",
      "rankChange": -2,
      "mentionCount": 5,
      "previousRank": 11,
      "visibilityScore": 12.8
    },
    {
      "rank": 14,
      "slug": "spectrum-brands",
      "company": "Spectrum Brands",
      "website": "spectrumbrands.com",
      "industry": "Petcare",
      "profileUrl": "https://employers.perceptionx.ai/company/spectrum-brands",
      "rankChange": 1,
      "mentionCount": 4,
      "previousRank": 15,
      "visibilityScore": 10.3
    },
    {
      "rank": 15,
      "slug": "vca",
      "company": "Vca",
      "website": "vca.com",
      "industry": "Petcare",
      "profileUrl": "https://employers.perceptionx.ai/company/vca",
      "rankChange": -7,
      "mentionCount": 4,
      "previousRank": 8,
      "visibilityScore": 10.3
    },
    {
      "rank": 16,
      "slug": "the-jm-smucker-company",
      "company": "The J.m. Smucker Company",
      "website": "thejmsmuckercompany.com",
      "industry": "Petcare",
      "profileUrl": "https://employers.perceptionx.ai/company/the-jm-smucker-company",
      "rankChange": 11,
      "mentionCount": 3,
      "previousRank": 27,
      "visibilityScore": 7.7
    },
    {
      "rank": 17,
      "slug": "aspca",
      "company": "Aspca",
      "website": "aspca.com",
      "industry": "Petcare",
      "profileUrl": "https://employers.perceptionx.ai/company/aspca",
      "rankChange": 12,
      "mentionCount": 2,
      "previousRank": 29,
      "visibilityScore": 5.1
    },
    {
      "rank": 18,
      "slug": "blue-buffalo",
      "company": "Blue Buffalo",
      "website": "bluebuffalo.com",
      "industry": "Petcare",
      "profileUrl": "https://employers.perceptionx.ai/company/blue-buffalo",
      "rankChange": 0,
      "mentionCount": 2,
      "previousRank": 18,
      "visibilityScore": 5.1
    },
    {
      "rank": 19,
      "slug": "general-mills",
      "company": "General Mills",
      "website": "generalmills.com",
      "industry": "Petcare",
      "profileUrl": "https://employers.perceptionx.ai/company/general-mills",
      "rankChange": -7,
      "mentionCount": 2,
      "previousRank": 12,
      "visibilityScore": 5.1
    },
    {
      "rank": 20,
      "slug": "nutro",
      "company": "Nutro",
      "website": null,
      "industry": "Petcare",
      "profileUrl": "https://employers.perceptionx.ai/company/nutro",
      "rankChange": null,
      "mentionCount": 2,
      "previousRank": null,
      "visibilityScore": 5.1
    },
    {
      "rank": 21,
      "slug": "banfield",
      "company": "Banfield",
      "website": "banfield.com",
      "industry": "Petcare",
      "profileUrl": "https://employers.perceptionx.ai/company/banfield",
      "rankChange": -4,
      "mentionCount": 1,
      "previousRank": 17,
      "visibilityScore": 2.6
    },
    {
      "rank": 22,
      "slug": "bens-original",
      "company": "Ben'S Original",
      "website": null,
      "industry": "Petcare",
      "profileUrl": "https://employers.perceptionx.ai/company/bens-original",
      "rankChange": null,
      "mentionCount": 1,
      "previousRank": null,
      "visibilityScore": 2.6
    },
    {
      "rank": 23,
      "slug": "fetch-pet-care",
      "company": "Fetch! Pet Care",
      "website": null,
      "industry": "Petcare",
      "profileUrl": "https://employers.perceptionx.ai/company/fetch-pet-care",
      "rankChange": null,
      "mentionCount": 1,
      "previousRank": null,
      "visibilityScore": 2.6
    },
    {
      "rank": 24,
      "slug": "hartz",
      "company": "Hartz",
      "website": null,
      "industry": "Petcare",
      "profileUrl": "https://employers.perceptionx.ai/company/hartz",
      "rankChange": null,
      "mentionCount": 1,
      "previousRank": null,
      "visibilityScore": 2.6
    },
    {
      "rank": 25,
      "slug": "jm-smucker",
      "company": "J.m. Smucker",
      "website": "jmsmucker.com",
      "industry": "Petcare",
      "profileUrl": "https://employers.perceptionx.ai/company/jm-smucker",
      "rankChange": 7,
      "mentionCount": 1,
      "previousRank": 32,
      "visibilityScore": 2.6
    }
  ],
  "lastUpdated": "2026-09-03",
  "previousMonth": "2026-04",
  "totalCompanies": 37,
  "methodology": {
    "version": "1.0",
    "url": "https://employers.perceptionx.ai/api-docs#methodology",
    "description": "Visibility Score (0-100) is the share of AI model × candidate-experience-theme combinations within an industry and country where the company was mentioned in AI-generated answers to candidate-style questions. Ranks are computed per industry and country; ties break by mention count, then company name. Responses from other assistants (e.g. Claude, DeepSeek) are collected for research but not included in index scoring.",
    "models": [
      "ChatGPT",
      "Google Gemini",
      "Perplexity"
    ]
  }
}