{
  "page": 1,
  "sort": "rank",
  "limit": 25,
  "month": "2026-09",
  "country": "United States",
  "industry": "FMCG",
  "rankings": [
    {
      "rank": 1,
      "slug": "pepsico",
      "company": "PepsiCo",
      "website": "pepsico.com",
      "industry": "FMCG",
      "profileUrl": "https://employers.perceptionx.ai/company/pepsico",
      "rankChange": 0,
      "mentionCount": 34,
      "previousRank": 1,
      "visibilityScore": 87.2
    },
    {
      "rank": 2,
      "slug": "procter-and-gamble",
      "company": "Procter & Gamble",
      "website": "pg.com",
      "industry": "FMCG",
      "profileUrl": "https://employers.perceptionx.ai/company/procter-and-gamble",
      "rankChange": 0,
      "mentionCount": 34,
      "previousRank": 2,
      "visibilityScore": 87.2
    },
    {
      "rank": 3,
      "slug": "coca-cola",
      "company": "Coca-Cola",
      "website": "coca-cola.com",
      "industry": "FMCG",
      "profileUrl": "https://employers.perceptionx.ai/company/coca-cola",
      "rankChange": 1,
      "mentionCount": 32,
      "previousRank": 4,
      "visibilityScore": 82.1
    },
    {
      "rank": 4,
      "slug": "general-mills",
      "company": "General Mills",
      "website": "generalmills.com",
      "industry": "FMCG",
      "profileUrl": "https://employers.perceptionx.ai/company/general-mills",
      "rankChange": 1,
      "mentionCount": 27,
      "previousRank": 5,
      "visibilityScore": 69.2
    },
    {
      "rank": 5,
      "slug": "unilever",
      "company": "Unilever",
      "website": "unilever.com",
      "industry": "FMCG",
      "profileUrl": "https://employers.perceptionx.ai/company/unilever",
      "rankChange": -2,
      "mentionCount": 26,
      "previousRank": 3,
      "visibilityScore": 66.7
    },
    {
      "rank": 6,
      "slug": "nestle",
      "company": "Nestlé",
      "website": "nestle.com",
      "industry": "FMCG",
      "profileUrl": "https://employers.perceptionx.ai/company/nestle",
      "rankChange": 5,
      "mentionCount": 24,
      "previousRank": 11,
      "visibilityScore": 61.5
    },
    {
      "rank": 7,
      "slug": "colgate-palmolive",
      "company": "Colgate-Palmolive",
      "website": "colgatepalmolive.com",
      "industry": "FMCG",
      "profileUrl": "https://employers.perceptionx.ai/company/colgate-palmolive",
      "rankChange": 0,
      "mentionCount": 13,
      "previousRank": 7,
      "visibilityScore": 33.3
    },
    {
      "rank": 8,
      "slug": "kellogg",
      "company": "Kellogg",
      "website": "kellogg.com",
      "industry": "FMCG",
      "profileUrl": "https://employers.perceptionx.ai/company/kellogg",
      "rankChange": null,
      "mentionCount": 13,
      "previousRank": null,
      "visibilityScore": 33.3
    },
    {
      "rank": 9,
      "slug": "mondelez",
      "company": "Mondelez",
      "website": "mondelez.com",
      "industry": "FMCG",
      "profileUrl": "https://employers.perceptionx.ai/company/mondelez",
      "rankChange": 10,
      "mentionCount": 13,
      "previousRank": 19,
      "visibilityScore": 33.3
    },
    {
      "rank": 10,
      "slug": "mars",
      "company": "Mars",
      "website": "mars.com",
      "industry": "FMCG",
      "profileUrl": "https://employers.perceptionx.ai/company/mars",
      "rankChange": 8,
      "mentionCount": 11,
      "previousRank": 18,
      "visibilityScore": 28.2
    },
    {
      "rank": 11,
      "slug": "johnson-and-johnson",
      "company": "Johnson & Johnson",
      "website": "jnj.com",
      "industry": "FMCG",
      "profileUrl": "https://employers.perceptionx.ai/company/johnson-and-johnson",
      "rankChange": -2,
      "mentionCount": 10,
      "previousRank": 9,
      "visibilityScore": 25.6
    },
    {
      "rank": 12,
      "slug": "hershey",
      "company": "Hershey",
      "website": "hershey.com",
      "industry": "FMCG",
      "profileUrl": "https://employers.perceptionx.ai/company/hershey",
      "rankChange": null,
      "mentionCount": 7,
      "previousRank": null,
      "visibilityScore": 17.9
    },
    {
      "rank": 13,
      "slug": "kimberly-clark",
      "company": "Kimberly-Clark",
      "website": "kimberlyclark.com",
      "industry": "FMCG",
      "profileUrl": "https://employers.perceptionx.ai/company/kimberly-clark",
      "rankChange": -3,
      "mentionCount": 7,
      "previousRank": 10,
      "visibilityScore": 17.9
    },
    {
      "rank": 14,
      "slug": "campbell-soup-company",
      "company": "Campbell Soup Company",
      "website": null,
      "industry": "FMCG",
      "profileUrl": "https://employers.perceptionx.ai/company/campbell-soup-company",
      "rankChange": null,
      "mentionCount": 5,
      "previousRank": null,
      "visibilityScore": 12.8
    },
    {
      "rank": 15,
      "slug": "clorox",
      "company": "Clorox",
      "website": "clorox.com",
      "industry": "FMCG",
      "profileUrl": "https://employers.perceptionx.ai/company/clorox",
      "rankChange": 0,
      "mentionCount": 4,
      "previousRank": 15,
      "visibilityScore": 10.3
    },
    {
      "rank": 16,
      "slug": "conagra-brands",
      "company": "Conagra Brands",
      "website": "conagrabrands.com",
      "industry": "FMCG",
      "profileUrl": "https://employers.perceptionx.ai/company/conagra-brands",
      "rankChange": null,
      "mentionCount": 4,
      "previousRank": null,
      "visibilityScore": 10.3
    },
    {
      "rank": 17,
      "slug": "danone",
      "company": "Danone",
      "website": "danone.com",
      "industry": "FMCG",
      "profileUrl": "https://employers.perceptionx.ai/company/danone",
      "rankChange": -9,
      "mentionCount": 4,
      "previousRank": 8,
      "visibilityScore": 10.3
    },
    {
      "rank": 18,
      "slug": "kraft-heinz",
      "company": "Kraft Heinz",
      "website": "kraftheinz.com",
      "industry": "FMCG",
      "profileUrl": "https://employers.perceptionx.ai/company/kraft-heinz",
      "rankChange": null,
      "mentionCount": 4,
      "previousRank": null,
      "visibilityScore": 10.3
    },
    {
      "rank": 19,
      "slug": "ben-and-jerrys",
      "company": "Ben & Jerry's",
      "website": "benandjerrys.com",
      "industry": "FMCG",
      "profileUrl": "https://employers.perceptionx.ai/company/ben-and-jerrys",
      "rankChange": -13,
      "mentionCount": 3,
      "previousRank": 6,
      "visibilityScore": 7.7
    },
    {
      "rank": 20,
      "slug": "hormel-foods",
      "company": "Hormel Foods",
      "website": "hormelfoods.com",
      "industry": "FMCG",
      "profileUrl": "https://employers.perceptionx.ai/company/hormel-foods",
      "rankChange": null,
      "mentionCount": 3,
      "previousRank": null,
      "visibilityScore": 7.7
    },
    {
      "rank": 21,
      "slug": "loreal",
      "company": "L'Oréal",
      "website": "loreal.com",
      "industry": "FMCG",
      "profileUrl": "https://employers.perceptionx.ai/company/loreal",
      "rankChange": null,
      "mentionCount": 3,
      "previousRank": null,
      "visibilityScore": 7.7
    },
    {
      "rank": 22,
      "slug": "target",
      "company": "Target",
      "website": "target.com",
      "industry": "FMCG",
      "profileUrl": "https://employers.perceptionx.ai/company/target",
      "rankChange": null,
      "mentionCount": 3,
      "previousRank": null,
      "visibilityScore": 7.7
    },
    {
      "rank": 23,
      "slug": "whole-foods-market",
      "company": "Whole Foods Market",
      "website": "wholefoods.com",
      "industry": "FMCG",
      "profileUrl": "https://employers.perceptionx.ai/company/whole-foods-market",
      "rankChange": null,
      "mentionCount": 3,
      "previousRank": null,
      "visibilityScore": 7.7
    },
    {
      "rank": 24,
      "slug": "cargill",
      "company": "Cargill",
      "website": "cargill.com",
      "industry": "FMCG",
      "profileUrl": "https://employers.perceptionx.ai/company/cargill",
      "rankChange": null,
      "mentionCount": 2,
      "previousRank": null,
      "visibilityScore": 5.1
    },
    {
      "rank": 25,
      "slug": "costco",
      "company": "Costco",
      "website": "costco.com",
      "industry": "FMCG",
      "profileUrl": "https://employers.perceptionx.ai/company/costco",
      "rankChange": null,
      "mentionCount": 2,
      "previousRank": null,
      "visibilityScore": 5.1
    }
  ],
  "lastUpdated": "2026-09-03",
  "previousMonth": "2026-03",
  "totalCompanies": 61,
  "methodology": {
    "version": "1.0",
    "url": "https://employers.perceptionx.ai/api-docs#methodology",
    "description": "Visibility Score (0-100) is the share of AI model × candidate-experience-theme combinations within an industry and country where the company was mentioned in AI-generated answers to candidate-style questions. Ranks are computed per industry and country; ties break by mention count, then company name. Responses from other assistants (e.g. Claude, DeepSeek) are collected for research but not included in index scoring.",
    "models": [
      "ChatGPT",
      "Google Gemini",
      "Perplexity"
    ]
  }
}