{
  "page": 1,
  "sort": "rank",
  "limit": 25,
  "month": "2026-09",
  "country": "United States",
  "industry": "Beauty",
  "rankings": [
    {
      "rank": 1,
      "slug": "loreal",
      "company": "L'Oréal",
      "website": "loreal.com",
      "industry": "Beauty",
      "profileUrl": "https://employers.perceptionx.ai/company/loreal",
      "rankChange": 1,
      "mentionCount": 33,
      "previousRank": 2,
      "visibilityScore": 84.6
    },
    {
      "rank": 2,
      "slug": "sephora",
      "company": "Sephora",
      "website": "sephora.com",
      "industry": "Beauty",
      "profileUrl": "https://employers.perceptionx.ai/company/sephora",
      "rankChange": 1,
      "mentionCount": 29,
      "previousRank": 3,
      "visibilityScore": 74.4
    },
    {
      "rank": 3,
      "slug": "estee-lauder",
      "company": "Estée Lauder",
      "website": "esteelauder.com",
      "industry": "Beauty",
      "profileUrl": "https://employers.perceptionx.ai/company/estee-lauder",
      "rankChange": 2,
      "mentionCount": 25,
      "previousRank": 5,
      "visibilityScore": 64.1
    },
    {
      "rank": 4,
      "slug": "ulta-beauty",
      "company": "Ulta Beauty",
      "website": "ulta.com",
      "industry": "Beauty",
      "profileUrl": "https://employers.perceptionx.ai/company/ulta-beauty",
      "rankChange": -3,
      "mentionCount": 24,
      "previousRank": 1,
      "visibilityScore": 61.5
    },
    {
      "rank": 5,
      "slug": "procter-and-gamble",
      "company": "Procter & Gamble",
      "website": "pg.com",
      "industry": "Beauty",
      "profileUrl": "https://employers.perceptionx.ai/company/procter-and-gamble",
      "rankChange": 1,
      "mentionCount": 17,
      "previousRank": 6,
      "visibilityScore": 43.6
    },
    {
      "rank": 6,
      "slug": "unilever",
      "company": "Unilever",
      "website": "unilever.com",
      "industry": "Beauty",
      "profileUrl": "https://employers.perceptionx.ai/company/unilever",
      "rankChange": 6,
      "mentionCount": 13,
      "previousRank": 12,
      "visibilityScore": 33.3
    },
    {
      "rank": 7,
      "slug": "coty",
      "company": "Coty",
      "website": "coty.com",
      "industry": "Beauty",
      "profileUrl": "https://employers.perceptionx.ai/company/coty",
      "rankChange": 15,
      "mentionCount": 11,
      "previousRank": 22,
      "visibilityScore": 28.2
    },
    {
      "rank": 8,
      "slug": "clinique",
      "company": "Clinique",
      "website": "clinique.com",
      "industry": "Beauty",
      "profileUrl": "https://employers.perceptionx.ai/company/clinique",
      "rankChange": 0,
      "mentionCount": 5,
      "previousRank": 8,
      "visibilityScore": 12.8
    },
    {
      "rank": 9,
      "slug": "lvmh",
      "company": "LVMH",
      "website": "lvmh.com",
      "industry": "Beauty",
      "profileUrl": "https://employers.perceptionx.ai/company/lvmh",
      "rankChange": 6,
      "mentionCount": 5,
      "previousRank": 15,
      "visibilityScore": 12.8
    },
    {
      "rank": 10,
      "slug": "revlon",
      "company": "Revlon",
      "website": "revlon.com",
      "industry": "Beauty",
      "profileUrl": "https://employers.perceptionx.ai/company/revlon",
      "rankChange": null,
      "mentionCount": 5,
      "previousRank": null,
      "visibilityScore": 12.8
    },
    {
      "rank": 11,
      "slug": "aveda",
      "company": "Aveda",
      "website": "aveda.com",
      "industry": "Beauty",
      "profileUrl": "https://employers.perceptionx.ai/company/aveda",
      "rankChange": -1,
      "mentionCount": 4,
      "previousRank": 10,
      "visibilityScore": 10.3
    },
    {
      "rank": 12,
      "slug": "mary-kay",
      "company": "Mary Kay",
      "website": "marykay.com",
      "industry": "Beauty",
      "profileUrl": "https://employers.perceptionx.ai/company/mary-kay",
      "rankChange": -3,
      "mentionCount": 4,
      "previousRank": 9,
      "visibilityScore": 10.3
    },
    {
      "rank": 13,
      "slug": "shiseido",
      "company": "Shiseido",
      "website": "shiseido.com",
      "industry": "Beauty",
      "profileUrl": "https://employers.perceptionx.ai/company/shiseido",
      "rankChange": -6,
      "mentionCount": 4,
      "previousRank": 7,
      "visibilityScore": 10.3
    },
    {
      "rank": 14,
      "slug": "the-estee-lauder-companies",
      "company": "The Estée Lauder Companies",
      "website": "theesteelaudercompanies.com",
      "industry": "Beauty",
      "profileUrl": "https://employers.perceptionx.ai/company/the-estee-lauder-companies",
      "rankChange": -10,
      "mentionCount": 4,
      "previousRank": 4,
      "visibilityScore": 10.3
    },
    {
      "rank": 15,
      "slug": "urban-decay",
      "company": "Urban Decay",
      "website": null,
      "industry": "Beauty",
      "profileUrl": "https://employers.perceptionx.ai/company/urban-decay",
      "rankChange": null,
      "mentionCount": 4,
      "previousRank": null,
      "visibilityScore": 10.3
    },
    {
      "rank": 16,
      "slug": "benefit-cosmetics",
      "company": "Benefit Cosmetics",
      "website": "benefitcosmetics.com",
      "industry": "Beauty",
      "profileUrl": "https://employers.perceptionx.ai/company/benefit-cosmetics",
      "rankChange": -3,
      "mentionCount": 3,
      "previousRank": 13,
      "visibilityScore": 7.7
    },
    {
      "rank": 17,
      "slug": "dove",
      "company": "Dove",
      "website": "dove.com",
      "industry": "Beauty",
      "profileUrl": "https://employers.perceptionx.ai/company/dove",
      "rankChange": -6,
      "mentionCount": 3,
      "previousRank": 11,
      "visibilityScore": 7.7
    },
    {
      "rank": 18,
      "slug": "mac",
      "company": "Mac",
      "website": "mac.com",
      "industry": "Beauty",
      "profileUrl": "https://employers.perceptionx.ai/company/mac",
      "rankChange": 8,
      "mentionCount": 3,
      "previousRank": 26,
      "visibilityScore": 7.7
    },
    {
      "rank": 19,
      "slug": "bath-and-body-works",
      "company": "Bath & Body Works",
      "website": "bathandbodyworks.com",
      "industry": "Beauty",
      "profileUrl": "https://employers.perceptionx.ai/company/bath-and-body-works",
      "rankChange": null,
      "mentionCount": 2,
      "previousRank": null,
      "visibilityScore": 5.1
    },
    {
      "rank": 20,
      "slug": "bobbi-brown",
      "company": "Bobbi Brown",
      "website": "bobbibrown.com",
      "industry": "Beauty",
      "profileUrl": "https://employers.perceptionx.ai/company/bobbi-brown",
      "rankChange": null,
      "mentionCount": 2,
      "previousRank": null,
      "visibilityScore": 5.1
    },
    {
      "rank": 21,
      "slug": "colgate-palmolive",
      "company": "Colgate-Palmolive",
      "website": "colgatepalmolive.com",
      "industry": "Beauty",
      "profileUrl": "https://employers.perceptionx.ai/company/colgate-palmolive",
      "rankChange": null,
      "mentionCount": 2,
      "previousRank": null,
      "visibilityScore": 5.1
    },
    {
      "rank": 22,
      "slug": "johnson-and-johnson",
      "company": "Johnson & Johnson",
      "website": "jnj.com",
      "industry": "Beauty",
      "profileUrl": "https://employers.perceptionx.ai/company/johnson-and-johnson",
      "rankChange": -8,
      "mentionCount": 2,
      "previousRank": 14,
      "visibilityScore": 5.1
    },
    {
      "rank": 23,
      "slug": "massage-envy",
      "company": "Massage Envy",
      "website": null,
      "industry": "Beauty",
      "profileUrl": "https://employers.perceptionx.ai/company/massage-envy",
      "rankChange": null,
      "mentionCount": 2,
      "previousRank": null,
      "visibilityScore": 5.1
    },
    {
      "rank": 24,
      "slug": "maybelline",
      "company": "Maybelline",
      "website": "maybelline.com",
      "industry": "Beauty",
      "profileUrl": "https://employers.perceptionx.ai/company/maybelline",
      "rankChange": null,
      "mentionCount": 2,
      "previousRank": null,
      "visibilityScore": 5.1
    },
    {
      "rank": 25,
      "slug": "olay",
      "company": "Olay",
      "website": "olay.com",
      "industry": "Beauty",
      "profileUrl": "https://employers.perceptionx.ai/company/olay",
      "rankChange": -8,
      "mentionCount": 2,
      "previousRank": 17,
      "visibilityScore": 5.1
    }
  ],
  "lastUpdated": "2026-09-03",
  "previousMonth": "2026-04",
  "totalCompanies": 66,
  "methodology": {
    "version": "1.0",
    "url": "https://employers.perceptionx.ai/api-docs#methodology",
    "description": "Visibility Score (0-100) is the share of AI model × candidate-experience-theme combinations within an industry and country where the company was mentioned in AI-generated answers to candidate-style questions. Ranks are computed per industry and country; ties break by mention count, then company name. Responses from other assistants (e.g. Claude, DeepSeek) are collected for research but not included in index scoring.",
    "models": [
      "ChatGPT",
      "Google Gemini",
      "Perplexity"
    ]
  }
}