{
  "page": 1,
  "sort": "rank",
  "limit": 25,
  "month": "2026-07",
  "country": "United States",
  "industry": "Apparel",
  "rankings": [
    {
      "rank": 1,
      "slug": "patagonia",
      "company": "Patagonia",
      "website": "patagonia.com",
      "industry": "Apparel",
      "profileUrl": "https://employers.perceptionx.ai/company/patagonia",
      "rankChange": 0,
      "mentionCount": 30,
      "previousRank": 1,
      "visibilityScore": 88.2
    },
    {
      "rank": 2,
      "slug": "nike",
      "company": "Nike",
      "website": "nike.com",
      "industry": "Apparel",
      "profileUrl": "https://employers.perceptionx.ai/company/nike",
      "rankChange": 0,
      "mentionCount": 29,
      "previousRank": 2,
      "visibilityScore": 85.3
    },
    {
      "rank": 3,
      "slug": "lululemon",
      "company": "Lululemon",
      "website": "lululemon.com",
      "industry": "Apparel",
      "profileUrl": "https://employers.perceptionx.ai/company/lululemon",
      "rankChange": 0,
      "mentionCount": 20,
      "previousRank": 3,
      "visibilityScore": 58.8
    },
    {
      "rank": 4,
      "slug": "ralph-lauren",
      "company": "Ralph Lauren",
      "website": "ralphlauren.com",
      "industry": "Apparel",
      "profileUrl": "https://employers.perceptionx.ai/company/ralph-lauren",
      "rankChange": 4,
      "mentionCount": 14,
      "previousRank": 8,
      "visibilityScore": 41.2
    },
    {
      "rank": 5,
      "slug": "gap",
      "company": "Gap",
      "website": "gap.com",
      "industry": "Apparel",
      "profileUrl": "https://employers.perceptionx.ai/company/gap",
      "rankChange": 0,
      "mentionCount": 12,
      "previousRank": 5,
      "visibilityScore": 35.3
    },
    {
      "rank": 6,
      "slug": "the-north-face",
      "company": "The North Face",
      "website": "thenorthface.com",
      "industry": "Apparel",
      "profileUrl": "https://employers.perceptionx.ai/company/the-north-face",
      "rankChange": -2,
      "mentionCount": 12,
      "previousRank": 4,
      "visibilityScore": 35.3
    },
    {
      "rank": 7,
      "slug": "rei",
      "company": "Rei",
      "website": "rei.com",
      "industry": "Apparel",
      "profileUrl": "https://employers.perceptionx.ai/company/rei",
      "rankChange": 19,
      "mentionCount": 8,
      "previousRank": 26,
      "visibilityScore": 23.5
    },
    {
      "rank": 8,
      "slug": "under-armour",
      "company": "Under Armour",
      "website": "underarmour.com",
      "industry": "Apparel",
      "profileUrl": "https://employers.perceptionx.ai/company/under-armour",
      "rankChange": 20,
      "mentionCount": 8,
      "previousRank": 28,
      "visibilityScore": 23.5
    },
    {
      "rank": 9,
      "slug": "vans",
      "company": "Vans",
      "website": "vans.com",
      "industry": "Apparel",
      "profileUrl": "https://employers.perceptionx.ai/company/vans",
      "rankChange": -3,
      "mentionCount": 8,
      "previousRank": 6,
      "visibilityScore": 23.5
    },
    {
      "rank": 10,
      "slug": "timberland",
      "company": "Timberland",
      "website": "timberland.com",
      "industry": "Apparel",
      "profileUrl": "https://employers.perceptionx.ai/company/timberland",
      "rankChange": 4,
      "mentionCount": 6,
      "previousRank": 14,
      "visibilityScore": 17.6
    },
    {
      "rank": 11,
      "slug": "american-eagle-outfitters",
      "company": "American Eagle Outfitters",
      "website": "americaneagleoutfitters.com",
      "industry": "Apparel",
      "profileUrl": "https://employers.perceptionx.ai/company/american-eagle-outfitters",
      "rankChange": -1,
      "mentionCount": 5,
      "previousRank": 10,
      "visibilityScore": 14.7
    },
    {
      "rank": 12,
      "slug": "athleta",
      "company": "Athleta",
      "website": "athleta.com",
      "industry": "Apparel",
      "profileUrl": "https://employers.perceptionx.ai/company/athleta",
      "rankChange": -1,
      "mentionCount": 5,
      "previousRank": 11,
      "visibilityScore": 14.7
    },
    {
      "rank": 13,
      "slug": "carhartt",
      "company": "Carhartt",
      "website": "carhartt.com",
      "industry": "Apparel",
      "profileUrl": "https://employers.perceptionx.ai/company/carhartt",
      "rankChange": 4,
      "mentionCount": 5,
      "previousRank": 17,
      "visibilityScore": 14.7
    },
    {
      "rank": 14,
      "slug": "nordstrom",
      "company": "Nordstrom",
      "website": "nordstrom.com",
      "industry": "Apparel",
      "profileUrl": "https://employers.perceptionx.ai/company/nordstrom",
      "rankChange": 6,
      "mentionCount": 5,
      "previousRank": 20,
      "visibilityScore": 14.7
    },
    {
      "rank": 15,
      "slug": "tapestry",
      "company": "Tapestry",
      "website": "tapestry.com",
      "industry": "Apparel",
      "profileUrl": "https://employers.perceptionx.ai/company/tapestry",
      "rankChange": 6,
      "mentionCount": 5,
      "previousRank": 21,
      "visibilityScore": 14.7
    },
    {
      "rank": 16,
      "slug": "columbia-sportswear",
      "company": "Columbia Sportswear",
      "website": "columbiasportswear.com",
      "industry": "Apparel",
      "profileUrl": "https://employers.perceptionx.ai/company/columbia-sportswear",
      "rankChange": -9,
      "mentionCount": 4,
      "previousRank": 7,
      "visibilityScore": 11.8
    },
    {
      "rank": 17,
      "slug": "vuori",
      "company": "Vuori",
      "website": "vuori.com",
      "industry": "Apparel",
      "profileUrl": "https://employers.perceptionx.ai/company/vuori",
      "rankChange": null,
      "mentionCount": 4,
      "previousRank": null,
      "visibilityScore": 11.8
    },
    {
      "rank": 18,
      "slug": "zappos",
      "company": "Zappos",
      "website": "zappos.com",
      "industry": "Apparel",
      "profileUrl": "https://employers.perceptionx.ai/company/zappos",
      "rankChange": -3,
      "mentionCount": 4,
      "previousRank": 15,
      "visibilityScore": 11.8
    },
    {
      "rank": 19,
      "slug": "pvh",
      "company": "PVH",
      "website": "pvh.com",
      "industry": "Apparel",
      "profileUrl": "https://employers.perceptionx.ai/company/pvh",
      "rankChange": 19,
      "mentionCount": 3,
      "previousRank": 38,
      "visibilityScore": 8.8
    },
    {
      "rank": 20,
      "slug": "aritzia",
      "company": "Aritzia",
      "website": "aritzia.com",
      "industry": "Apparel",
      "profileUrl": "https://employers.perceptionx.ai/company/aritzia",
      "rankChange": 11,
      "mentionCount": 2,
      "previousRank": 31,
      "visibilityScore": 5.9
    },
    {
      "rank": 21,
      "slug": "converse",
      "company": "Converse",
      "website": "converse.com",
      "industry": "Apparel",
      "profileUrl": "https://employers.perceptionx.ai/company/converse",
      "rankChange": 24,
      "mentionCount": 2,
      "previousRank": 45,
      "visibilityScore": 5.9
    },
    {
      "rank": 22,
      "slug": "foot-locker",
      "company": "Foot Locker",
      "website": "footlocker.com",
      "industry": "Apparel",
      "profileUrl": "https://employers.perceptionx.ai/company/foot-locker",
      "rankChange": 26,
      "mentionCount": 2,
      "previousRank": 48,
      "visibilityScore": 5.9
    },
    {
      "rank": 23,
      "slug": "rei-co-op",
      "company": "Rei Co-op",
      "website": "reicoop.com",
      "industry": "Apparel",
      "profileUrl": "https://employers.perceptionx.ai/company/rei-co-op",
      "rankChange": 4,
      "mentionCount": 2,
      "previousRank": 27,
      "visibilityScore": 5.9
    },
    {
      "rank": 24,
      "slug": "tjx",
      "company": "TJX",
      "website": "tjx.com",
      "industry": "Apparel",
      "profileUrl": "https://employers.perceptionx.ai/company/tjx",
      "rankChange": 17,
      "mentionCount": 2,
      "previousRank": 41,
      "visibilityScore": 5.9
    },
    {
      "rank": 25,
      "slug": "abercrombie-and-fitch",
      "company": "Abercrombie & Fitch",
      "website": "abercrombieandfitch.com",
      "industry": "Apparel",
      "profileUrl": "https://employers.perceptionx.ai/company/abercrombie-and-fitch",
      "rankChange": -9,
      "mentionCount": 1,
      "previousRank": 16,
      "visibilityScore": 2.9
    }
  ],
  "lastUpdated": "2026-07-13",
  "previousMonth": "2026-04",
  "totalCompanies": 47,
  "methodology": {
    "version": "1.0",
    "url": "https://employers.perceptionx.ai/api-docs#methodology",
    "description": "Visibility Score (0-100) is the share of AI model × candidate-experience-theme combinations within an industry and country where the company was mentioned in AI-generated answers to candidate-style questions. Ranks are computed per industry and country; ties break by mention count, then company name.",
    "models": [
      "ChatGPT",
      "Google Gemini",
      "Perplexity"
    ]
  }
}