{
  "page": 1,
  "sort": "rank",
  "limit": 25,
  "month": "2026-09",
  "country": "United States",
  "industry": "Apparel",
  "rankings": [
    {
      "rank": 1,
      "slug": "nike",
      "company": "Nike",
      "website": "nike.com",
      "industry": "Apparel",
      "profileUrl": "https://employers.perceptionx.ai/company/nike",
      "rankChange": 1,
      "mentionCount": 27,
      "previousRank": 2,
      "visibilityScore": 69.2
    },
    {
      "rank": 2,
      "slug": "lululemon",
      "company": "Lululemon",
      "website": "lululemon.com",
      "industry": "Apparel",
      "profileUrl": "https://employers.perceptionx.ai/company/lululemon",
      "rankChange": 1,
      "mentionCount": 21,
      "previousRank": 3,
      "visibilityScore": 53.8
    },
    {
      "rank": 3,
      "slug": "patagonia",
      "company": "Patagonia",
      "website": "patagonia.com",
      "industry": "Apparel",
      "profileUrl": "https://employers.perceptionx.ai/company/patagonia",
      "rankChange": -2,
      "mentionCount": 20,
      "previousRank": 1,
      "visibilityScore": 51.3
    },
    {
      "rank": 4,
      "slug": "under-armour",
      "company": "Under Armour",
      "website": "underarmour.com",
      "industry": "Apparel",
      "profileUrl": "https://employers.perceptionx.ai/company/under-armour",
      "rankChange": 26,
      "mentionCount": 16,
      "previousRank": 30,
      "visibilityScore": 41
    },
    {
      "rank": 5,
      "slug": "gap",
      "company": "Gap",
      "website": "gap.com",
      "industry": "Apparel",
      "profileUrl": "https://employers.perceptionx.ai/company/gap",
      "rankChange": 1,
      "mentionCount": 14,
      "previousRank": 6,
      "visibilityScore": 35.9
    },
    {
      "rank": 6,
      "slug": "adidas",
      "company": "Adidas",
      "website": "adidas.com",
      "industry": "Apparel",
      "profileUrl": "https://employers.perceptionx.ai/company/adidas",
      "rankChange": 18,
      "mentionCount": 13,
      "previousRank": 24,
      "visibilityScore": 33.3
    },
    {
      "rank": 7,
      "slug": "vf",
      "company": "Vf",
      "website": "vf.com",
      "industry": "Apparel",
      "profileUrl": "https://employers.perceptionx.ai/company/vf",
      "rankChange": -3,
      "mentionCount": 13,
      "previousRank": 4,
      "visibilityScore": 33.3
    },
    {
      "rank": 8,
      "slug": "the-north-face",
      "company": "The North Face",
      "website": "thenorthface.com",
      "industry": "Apparel",
      "profileUrl": "https://employers.perceptionx.ai/company/the-north-face",
      "rankChange": -3,
      "mentionCount": 12,
      "previousRank": 5,
      "visibilityScore": 30.8
    },
    {
      "rank": 9,
      "slug": "vans",
      "company": "Vans",
      "website": "vans.com",
      "industry": "Apparel",
      "profileUrl": "https://employers.perceptionx.ai/company/vans",
      "rankChange": -2,
      "mentionCount": 12,
      "previousRank": 7,
      "visibilityScore": 30.8
    },
    {
      "rank": 10,
      "slug": "timberland",
      "company": "Timberland",
      "website": "timberland.com",
      "industry": "Apparel",
      "profileUrl": "https://employers.perceptionx.ai/company/timberland",
      "rankChange": 5,
      "mentionCount": 11,
      "previousRank": 15,
      "visibilityScore": 28.2
    },
    {
      "rank": 11,
      "slug": "american-eagle-outfitters",
      "company": "American Eagle Outfitters",
      "website": "americaneagleoutfitters.com",
      "industry": "Apparel",
      "profileUrl": "https://employers.perceptionx.ai/company/american-eagle-outfitters",
      "rankChange": 0,
      "mentionCount": 7,
      "previousRank": 11,
      "visibilityScore": 17.9
    },
    {
      "rank": 12,
      "slug": "columbia-sportswear",
      "company": "Columbia Sportswear",
      "website": "columbiasportswear.com",
      "industry": "Apparel",
      "profileUrl": "https://employers.perceptionx.ai/company/columbia-sportswear",
      "rankChange": -4,
      "mentionCount": 7,
      "previousRank": 8,
      "visibilityScore": 17.9
    },
    {
      "rank": 13,
      "slug": "hanesbrands",
      "company": "Hanesbrands",
      "website": "hanesbrands.com",
      "industry": "Apparel",
      "profileUrl": "https://employers.perceptionx.ai/company/hanesbrands",
      "rankChange": null,
      "mentionCount": 5,
      "previousRank": null,
      "visibilityScore": 12.8
    },
    {
      "rank": 14,
      "slug": "tapestry",
      "company": "Tapestry",
      "website": "tapestry.com",
      "industry": "Apparel",
      "profileUrl": "https://employers.perceptionx.ai/company/tapestry",
      "rankChange": 9,
      "mentionCount": 5,
      "previousRank": 23,
      "visibilityScore": 12.8
    },
    {
      "rank": 15,
      "slug": "abercrombie-and-fitch",
      "company": "Abercrombie & Fitch",
      "website": "abercrombieandfitch.com",
      "industry": "Apparel",
      "profileUrl": "https://employers.perceptionx.ai/company/abercrombie-and-fitch",
      "rankChange": 2,
      "mentionCount": 4,
      "previousRank": 17,
      "visibilityScore": 10.3
    },
    {
      "rank": 16,
      "slug": "rei",
      "company": "Rei",
      "website": "rei.com",
      "industry": "Apparel",
      "profileUrl": "https://employers.perceptionx.ai/company/rei",
      "rankChange": 12,
      "mentionCount": 4,
      "previousRank": 28,
      "visibilityScore": 10.3
    },
    {
      "rank": 17,
      "slug": "athleta",
      "company": "Athleta",
      "website": "athleta.com",
      "industry": "Apparel",
      "profileUrl": "https://employers.perceptionx.ai/company/athleta",
      "rankChange": -5,
      "mentionCount": 3,
      "previousRank": 12,
      "visibilityScore": 7.7
    },
    {
      "rank": 18,
      "slug": "banana-republic",
      "company": "Banana Republic",
      "website": "bananarepublic.com",
      "industry": "Apparel",
      "profileUrl": "https://employers.perceptionx.ai/company/banana-republic",
      "rankChange": -4,
      "mentionCount": 3,
      "previousRank": 14,
      "visibilityScore": 7.7
    },
    {
      "rank": 19,
      "slug": "coach",
      "company": "Coach",
      "website": "coach.com",
      "industry": "Apparel",
      "profileUrl": "https://employers.perceptionx.ai/company/coach",
      "rankChange": 0,
      "mentionCount": 3,
      "previousRank": 19,
      "visibilityScore": 7.7
    },
    {
      "rank": 20,
      "slug": "dickies",
      "company": "Dickies",
      "website": "dickies.com",
      "industry": "Apparel",
      "profileUrl": "https://employers.perceptionx.ai/company/dickies",
      "rankChange": 17,
      "mentionCount": 3,
      "previousRank": 37,
      "visibilityScore": 7.7
    },
    {
      "rank": 21,
      "slug": "kate-spade",
      "company": "Kate Spade",
      "website": "katespade.com",
      "industry": "Apparel",
      "profileUrl": "https://employers.perceptionx.ai/company/kate-spade",
      "rankChange": 5,
      "mentionCount": 3,
      "previousRank": 26,
      "visibilityScore": 7.7
    },
    {
      "rank": 22,
      "slug": "llbean",
      "company": "L.l.bean",
      "website": "llbean.com",
      "industry": "Apparel",
      "profileUrl": "https://employers.perceptionx.ai/company/llbean",
      "rankChange": 16,
      "mentionCount": 3,
      "previousRank": 38,
      "visibilityScore": 7.7
    },
    {
      "rank": 23,
      "slug": "macys",
      "company": "Macy's",
      "website": "macys.com",
      "industry": "Apparel",
      "profileUrl": "https://employers.perceptionx.ai/company/macys",
      "rankChange": 31,
      "mentionCount": 3,
      "previousRank": 54,
      "visibilityScore": 7.7
    },
    {
      "rank": 24,
      "slug": "nordstrom",
      "company": "Nordstrom",
      "website": "nordstrom.com",
      "industry": "Apparel",
      "profileUrl": "https://employers.perceptionx.ai/company/nordstrom",
      "rankChange": -3,
      "mentionCount": 3,
      "previousRank": 21,
      "visibilityScore": 7.7
    },
    {
      "rank": 25,
      "slug": "north-face",
      "company": "North Face",
      "website": null,
      "industry": "Apparel",
      "profileUrl": "https://employers.perceptionx.ai/company/north-face",
      "rankChange": null,
      "mentionCount": 3,
      "previousRank": null,
      "visibilityScore": 7.7
    }
  ],
  "lastUpdated": "2026-09-03",
  "previousMonth": "2026-04",
  "totalCompanies": 77,
  "methodology": {
    "version": "1.0",
    "url": "https://employers.perceptionx.ai/api-docs#methodology",
    "description": "Visibility Score (0-100) is the share of AI model × candidate-experience-theme combinations within an industry and country where the company was mentioned in AI-generated answers to candidate-style questions. Ranks are computed per industry and country; ties break by mention count, then company name. Responses from other assistants (e.g. Claude, DeepSeek) are collected for research but not included in index scoring.",
    "models": [
      "ChatGPT",
      "Google Gemini",
      "Perplexity"
    ]
  }
}