{
  "page": 1,
  "sort": "rank",
  "limit": 25,
  "month": "2026-08",
  "country": "United Kingdom",
  "industry": "Insurance",
  "rankings": [
    {
      "rank": 1,
      "slug": "aviva",
      "company": "Aviva",
      "website": "aviva.com",
      "industry": "Insurance",
      "profileUrl": "https://employers.perceptionx.ai/company/aviva",
      "rankChange": 0,
      "mentionCount": 31,
      "previousRank": 1,
      "visibilityScore": 79.5
    },
    {
      "rank": 2,
      "slug": "direct-line",
      "company": "Direct Line",
      "website": "directline.com",
      "industry": "Insurance",
      "profileUrl": "https://employers.perceptionx.ai/company/direct-line",
      "rankChange": 5,
      "mentionCount": 23,
      "previousRank": 7,
      "visibilityScore": 59
    },
    {
      "rank": 3,
      "slug": "zurich",
      "company": "Zurich",
      "website": "zurich.com",
      "industry": "Insurance",
      "profileUrl": "https://employers.perceptionx.ai/company/zurich",
      "rankChange": -1,
      "mentionCount": 21,
      "previousRank": 2,
      "visibilityScore": 53.8
    },
    {
      "rank": 4,
      "slug": "axa",
      "company": "AXA",
      "website": "axa.com",
      "industry": "Insurance",
      "profileUrl": "https://employers.perceptionx.ai/company/axa",
      "rankChange": -1,
      "mentionCount": 17,
      "previousRank": 3,
      "visibilityScore": 43.6
    },
    {
      "rank": 5,
      "slug": "legal-and-general",
      "company": "Legal & General",
      "website": "legalandgeneral.com",
      "industry": "Insurance",
      "profileUrl": "https://employers.perceptionx.ai/company/legal-and-general",
      "rankChange": 0,
      "mentionCount": 17,
      "previousRank": 5,
      "visibilityScore": 43.6
    },
    {
      "rank": 6,
      "slug": "rsa-insurance",
      "company": "Rsa Insurance",
      "website": "rsainsurance.com",
      "industry": "Insurance",
      "profileUrl": "https://employers.perceptionx.ai/company/rsa-insurance",
      "rankChange": 13,
      "mentionCount": 16,
      "previousRank": 19,
      "visibilityScore": 41
    },
    {
      "rank": 7,
      "slug": "allianz",
      "company": "Allianz",
      "website": "allianz.com",
      "industry": "Insurance",
      "profileUrl": "https://employers.perceptionx.ai/company/allianz",
      "rankChange": 1,
      "mentionCount": 13,
      "previousRank": 8,
      "visibilityScore": 33.3
    },
    {
      "rank": 8,
      "slug": "prudential",
      "company": "Prudential",
      "website": "prudential.com",
      "industry": "Insurance",
      "profileUrl": "https://employers.perceptionx.ai/company/prudential",
      "rankChange": 18,
      "mentionCount": 13,
      "previousRank": 26,
      "visibilityScore": 33.3
    },
    {
      "rank": 9,
      "slug": "hiscox",
      "company": "Hiscox",
      "website": "hiscox.com",
      "industry": "Insurance",
      "profileUrl": "https://employers.perceptionx.ai/company/hiscox",
      "rankChange": 3,
      "mentionCount": 12,
      "previousRank": 12,
      "visibilityScore": 30.8
    },
    {
      "rank": 10,
      "slug": "lv",
      "company": "Lv=",
      "website": "lv.com",
      "industry": "Insurance",
      "profileUrl": "https://employers.perceptionx.ai/company/lv",
      "rankChange": -1,
      "mentionCount": 10,
      "previousRank": 9,
      "visibilityScore": 25.6
    },
    {
      "rank": 11,
      "slug": "liberty-specialty-markets",
      "company": "Liberty Specialty Markets",
      "website": null,
      "industry": "Insurance",
      "profileUrl": "https://employers.perceptionx.ai/company/liberty-specialty-markets",
      "rankChange": 0,
      "mentionCount": 9,
      "previousRank": 11,
      "visibilityScore": 23.1
    },
    {
      "rank": 12,
      "slug": "lloyds",
      "company": "Lloyds",
      "website": "lloyds.com",
      "industry": "Insurance",
      "profileUrl": "https://employers.perceptionx.ai/company/lloyds",
      "rankChange": null,
      "mentionCount": 9,
      "previousRank": null,
      "visibilityScore": 23.1
    },
    {
      "rank": 13,
      "slug": "sedgwick",
      "company": "Sedgwick",
      "website": "sedgwick.com",
      "industry": "Insurance",
      "profileUrl": "https://employers.perceptionx.ai/company/sedgwick",
      "rankChange": 2,
      "mentionCount": 9,
      "previousRank": 15,
      "visibilityScore": 23.1
    },
    {
      "rank": 14,
      "slug": "lloyds-of-london",
      "company": "Lloyd's of London",
      "website": "lloydsoflondon.com",
      "industry": "Insurance",
      "profileUrl": "https://employers.perceptionx.ai/company/lloyds-of-london",
      "rankChange": 8,
      "mentionCount": 7,
      "previousRank": 22,
      "visibilityScore": 17.9
    },
    {
      "rank": 15,
      "slug": "aig",
      "company": "AIG",
      "website": "aig.com",
      "industry": "Insurance",
      "profileUrl": "https://employers.perceptionx.ai/company/aig",
      "rankChange": 14,
      "mentionCount": 6,
      "previousRank": 29,
      "visibilityScore": 15.4
    },
    {
      "rank": 16,
      "slug": "admiral",
      "company": "Admiral",
      "website": "admiral.com",
      "industry": "Insurance",
      "profileUrl": "https://employers.perceptionx.ai/company/admiral",
      "rankChange": -12,
      "mentionCount": 5,
      "previousRank": 4,
      "visibilityScore": 12.8
    },
    {
      "rank": 17,
      "slug": "aon",
      "company": "Aon",
      "website": "aon.com",
      "industry": "Insurance",
      "profileUrl": "https://employers.perceptionx.ai/company/aon",
      "rankChange": -1,
      "mentionCount": 5,
      "previousRank": 16,
      "visibilityScore": 12.8
    },
    {
      "rank": 18,
      "slug": "axa-commercial",
      "company": "Axa Commercial",
      "website": null,
      "industry": "Insurance",
      "profileUrl": "https://employers.perceptionx.ai/company/axa-commercial",
      "rankChange": null,
      "mentionCount": 5,
      "previousRank": null,
      "visibilityScore": 12.8
    },
    {
      "rank": 19,
      "slug": "axa-uk-insurance",
      "company": "Axa Uk Insurance",
      "website": null,
      "industry": "Insurance",
      "profileUrl": "https://employers.perceptionx.ai/company/axa-uk-insurance",
      "rankChange": null,
      "mentionCount": 5,
      "previousRank": null,
      "visibilityScore": 12.8
    },
    {
      "rank": 20,
      "slug": "liverpool-victoria",
      "company": "Liverpool Victoria",
      "website": "liverpoolvictoria.com",
      "industry": "Insurance",
      "profileUrl": "https://employers.perceptionx.ai/company/liverpool-victoria",
      "rankChange": 28,
      "mentionCount": 5,
      "previousRank": 48,
      "visibilityScore": 12.8
    },
    {
      "rank": 21,
      "slug": "rsa",
      "company": "Rsa",
      "website": "rsa.com",
      "industry": "Insurance",
      "profileUrl": "https://employers.perceptionx.ai/company/rsa",
      "rankChange": null,
      "mentionCount": 5,
      "previousRank": null,
      "visibilityScore": 12.8
    },
    {
      "rank": 22,
      "slug": "intact-financial-corporation",
      "company": "Intact Financial Corporation",
      "website": null,
      "industry": "Insurance",
      "profileUrl": "https://employers.perceptionx.ai/company/intact-financial-corporation",
      "rankChange": null,
      "mentionCount": 4,
      "previousRank": null,
      "visibilityScore": 10.3
    },
    {
      "rank": 23,
      "slug": "mandg",
      "company": "m&g",
      "website": "mandg.com",
      "industry": "Insurance",
      "profileUrl": "https://employers.perceptionx.ai/company/mandg",
      "rankChange": null,
      "mentionCount": 4,
      "previousRank": null,
      "visibilityScore": 10.3
    },
    {
      "rank": 24,
      "slug": "royal-sun-alliance",
      "company": "Royal Sun Alliance",
      "website": null,
      "industry": "Insurance",
      "profileUrl": "https://employers.perceptionx.ai/company/royal-sun-alliance",
      "rankChange": null,
      "mentionCount": 4,
      "previousRank": null,
      "visibilityScore": 10.3
    },
    {
      "rank": 25,
      "slug": "beazley",
      "company": "Beazley",
      "website": "beazley.com",
      "industry": "Insurance",
      "profileUrl": "https://employers.perceptionx.ai/company/beazley",
      "rankChange": -12,
      "mentionCount": 3,
      "previousRank": 13,
      "visibilityScore": 7.7
    }
  ],
  "lastUpdated": "2026-08-25",
  "previousMonth": "2026-04",
  "totalCompanies": 78,
  "methodology": {
    "version": "1.0",
    "url": "https://employers.perceptionx.ai/api-docs#methodology",
    "description": "Visibility Score (0-100) is the share of AI model × candidate-experience-theme combinations within an industry and country where the company was mentioned in AI-generated answers to candidate-style questions. Ranks are computed per industry and country; ties break by mention count, then company name. Responses from other assistants (e.g. Claude, DeepSeek) are collected for research but not included in index scoring.",
    "models": [
      "ChatGPT",
      "Google Gemini",
      "Perplexity"
    ]
  }
}