{
  "page": 1,
  "sort": "rank",
  "limit": 25,
  "month": "2026-07",
  "country": "United Kingdom",
  "industry": "Insurance",
  "rankings": [
    {
      "rank": 1,
      "slug": "aviva",
      "company": "Aviva",
      "website": "aviva.com",
      "industry": "Insurance",
      "profileUrl": "https://employers.perceptionx.ai/company/aviva",
      "rankChange": 0,
      "mentionCount": 35,
      "previousRank": 1,
      "visibilityScore": 79.5
    },
    {
      "rank": 2,
      "slug": "axa",
      "company": "AXA",
      "website": "axa.com",
      "industry": "Insurance",
      "profileUrl": "https://employers.perceptionx.ai/company/axa",
      "rankChange": 1,
      "mentionCount": 28,
      "previousRank": 3,
      "visibilityScore": 63.6
    },
    {
      "rank": 3,
      "slug": "zurich",
      "company": "Zurich",
      "website": "zurich.com",
      "industry": "Insurance",
      "profileUrl": "https://employers.perceptionx.ai/company/zurich",
      "rankChange": -1,
      "mentionCount": 28,
      "previousRank": 2,
      "visibilityScore": 63.6
    },
    {
      "rank": 4,
      "slug": "legal-and-general",
      "company": "Legal & General",
      "website": "legalandgeneral.com",
      "industry": "Insurance",
      "profileUrl": "https://employers.perceptionx.ai/company/legal-and-general",
      "rankChange": 1,
      "mentionCount": 17,
      "previousRank": 5,
      "visibilityScore": 38.6
    },
    {
      "rank": 5,
      "slug": "admiral",
      "company": "Admiral",
      "website": "admiral.com",
      "industry": "Insurance",
      "profileUrl": "https://employers.perceptionx.ai/company/admiral",
      "rankChange": -1,
      "mentionCount": 16,
      "previousRank": 4,
      "visibilityScore": 36.4
    },
    {
      "rank": 6,
      "slug": "allianz",
      "company": "Allianz",
      "website": "allianz.com",
      "industry": "Insurance",
      "profileUrl": "https://employers.perceptionx.ai/company/allianz",
      "rankChange": 2,
      "mentionCount": 14,
      "previousRank": 8,
      "visibilityScore": 31.8
    },
    {
      "rank": 7,
      "slug": "hiscox",
      "company": "Hiscox",
      "website": "hiscox.com",
      "industry": "Insurance",
      "profileUrl": "https://employers.perceptionx.ai/company/hiscox",
      "rankChange": 4,
      "mentionCount": 14,
      "previousRank": 11,
      "visibilityScore": 31.8
    },
    {
      "rank": 8,
      "slug": "direct-line",
      "company": "Direct Line",
      "website": "directline.com",
      "industry": "Insurance",
      "profileUrl": "https://employers.perceptionx.ai/company/direct-line",
      "rankChange": -1,
      "mentionCount": 12,
      "previousRank": 7,
      "visibilityScore": 27.3
    },
    {
      "rank": 9,
      "slug": "nfu-mutual",
      "company": "Nfu Mutual",
      "website": "nfumutual.com",
      "industry": "Insurance",
      "profileUrl": "https://employers.perceptionx.ai/company/nfu-mutual",
      "rankChange": -3,
      "mentionCount": 11,
      "previousRank": 6,
      "visibilityScore": 25
    },
    {
      "rank": 10,
      "slug": "lv",
      "company": "Lv=",
      "website": "lv.com",
      "industry": "Insurance",
      "profileUrl": "https://employers.perceptionx.ai/company/lv",
      "rankChange": -1,
      "mentionCount": 8,
      "previousRank": 9,
      "visibilityScore": 18.2
    },
    {
      "rank": 11,
      "slug": "rsa-insurance",
      "company": "Rsa Insurance",
      "website": "rsainsurance.com",
      "industry": "Insurance",
      "profileUrl": "https://employers.perceptionx.ai/company/rsa-insurance",
      "rankChange": 7,
      "mentionCount": 6,
      "previousRank": 18,
      "visibilityScore": 13.6
    },
    {
      "rank": 12,
      "slug": "sedgwick",
      "company": "Sedgwick",
      "website": "sedgwick.com",
      "industry": "Insurance",
      "profileUrl": "https://employers.perceptionx.ai/company/sedgwick",
      "rankChange": 2,
      "mentionCount": 5,
      "previousRank": 14,
      "visibilityScore": 11.4
    },
    {
      "rank": 13,
      "slug": "bupa",
      "company": "Bupa",
      "website": "bupa.com",
      "industry": "Insurance",
      "profileUrl": "https://employers.perceptionx.ai/company/bupa",
      "rankChange": 6,
      "mentionCount": 4,
      "previousRank": 19,
      "visibilityScore": 9.1
    },
    {
      "rank": 14,
      "slug": "rsa",
      "company": "Rsa",
      "website": "rsa.com",
      "industry": "Insurance",
      "profileUrl": "https://employers.perceptionx.ai/company/rsa",
      "rankChange": null,
      "mentionCount": 4,
      "previousRank": null,
      "visibilityScore": 9.1
    },
    {
      "rank": 15,
      "slug": "aon",
      "company": "Aon",
      "website": "aon.com",
      "industry": "Insurance",
      "profileUrl": "https://employers.perceptionx.ai/company/aon",
      "rankChange": 0,
      "mentionCount": 3,
      "previousRank": 15,
      "visibilityScore": 6.8
    },
    {
      "rank": 16,
      "slug": "beazley",
      "company": "Beazley",
      "website": "beazley.com",
      "industry": "Insurance",
      "profileUrl": "https://employers.perceptionx.ai/company/beazley",
      "rankChange": -4,
      "mentionCount": 3,
      "previousRank": 12,
      "visibilityScore": 6.8
    },
    {
      "rank": 17,
      "slug": "prudential",
      "company": "Prudential",
      "website": "prudential.com",
      "industry": "Insurance",
      "profileUrl": "https://employers.perceptionx.ai/company/prudential",
      "rankChange": 8,
      "mentionCount": 3,
      "previousRank": 25,
      "visibilityScore": 6.8
    },
    {
      "rank": 18,
      "slug": "qbe-insurance-group",
      "company": "QBE Insurance Group",
      "website": "qbe.com",
      "industry": "Insurance",
      "profileUrl": "https://employers.perceptionx.ai/company/qbe-insurance-group",
      "rankChange": null,
      "mentionCount": 3,
      "previousRank": null,
      "visibilityScore": 6.8
    },
    {
      "rank": 19,
      "slug": "royal-london",
      "company": "Royal London",
      "website": "royallondon.com",
      "industry": "Insurance",
      "profileUrl": "https://employers.perceptionx.ai/company/royal-london",
      "rankChange": -6,
      "mentionCount": 3,
      "previousRank": 13,
      "visibilityScore": 6.8
    },
    {
      "rank": 20,
      "slug": "aig",
      "company": "AIG",
      "website": "aig.com",
      "industry": "Insurance",
      "profileUrl": "https://employers.perceptionx.ai/company/aig",
      "rankChange": 8,
      "mentionCount": 2,
      "previousRank": 28,
      "visibilityScore": 4.5
    },
    {
      "rank": 21,
      "slug": "chubb",
      "company": "Chubb",
      "website": "chubb.com",
      "industry": "Insurance",
      "profileUrl": "https://employers.perceptionx.ai/company/chubb",
      "rankChange": -5,
      "mentionCount": 2,
      "previousRank": 16,
      "visibilityScore": 4.5
    },
    {
      "rank": 22,
      "slug": "covea-insurance",
      "company": "Covéa Insurance",
      "website": "coveainsurance.com",
      "industry": "Insurance",
      "profileUrl": "https://employers.perceptionx.ai/company/covea-insurance",
      "rankChange": 13,
      "mentionCount": 2,
      "previousRank": 35,
      "visibilityScore": 4.5
    },
    {
      "rank": 23,
      "slug": "gallagher",
      "company": "Gallagher",
      "website": "gallagher.com",
      "industry": "Insurance",
      "profileUrl": "https://employers.perceptionx.ai/company/gallagher",
      "rankChange": 13,
      "mentionCount": 2,
      "previousRank": 36,
      "visibilityScore": 4.5
    },
    {
      "rank": 24,
      "slug": "intact",
      "company": "Intact",
      "website": "intact.com",
      "industry": "Insurance",
      "profileUrl": "https://employers.perceptionx.ai/company/intact",
      "rankChange": null,
      "mentionCount": 2,
      "previousRank": null,
      "visibilityScore": 4.5
    },
    {
      "rank": 25,
      "slug": "intact-insurance",
      "company": "Intact Insurance",
      "website": "intactinsurance.com",
      "industry": "Insurance",
      "profileUrl": "https://employers.perceptionx.ai/company/intact-insurance",
      "rankChange": -15,
      "mentionCount": 2,
      "previousRank": 10,
      "visibilityScore": 4.5
    }
  ],
  "lastUpdated": "2026-07-11",
  "previousMonth": "2026-04",
  "totalCompanies": 40,
  "methodology": {
    "version": "1.0",
    "url": "https://employers.perceptionx.ai/api-docs#methodology",
    "description": "Visibility Score (0-100) is the share of AI model × candidate-experience-theme combinations within an industry and country where the company was mentioned in AI-generated answers to candidate-style questions. Ranks are computed per industry and country; ties break by mention count, then company name.",
    "models": [
      "ChatGPT",
      "Google Gemini",
      "Perplexity"
    ]
  }
}