{
  "page": 1,
  "sort": "rank",
  "limit": 25,
  "month": "2026-08",
  "country": "United Kingdom",
  "industry": "Apparel",
  "rankings": [
    {
      "rank": 1,
      "slug": "asos",
      "company": "ASOS",
      "website": "asos.com",
      "industry": "Apparel",
      "profileUrl": "https://employers.perceptionx.ai/company/asos",
      "rankChange": 2,
      "mentionCount": 29,
      "previousRank": 3,
      "visibilityScore": 74.4
    },
    {
      "rank": 2,
      "slug": "marks-and-spencer",
      "company": "Marks & Spencer",
      "website": "marksandspencer.com",
      "industry": "Apparel",
      "profileUrl": "https://employers.perceptionx.ai/company/marks-and-spencer",
      "rankChange": 0,
      "mentionCount": 26,
      "previousRank": 2,
      "visibilityScore": 66.7
    },
    {
      "rank": 3,
      "slug": "burberry",
      "company": "Burberry",
      "website": "burberry.com",
      "industry": "Apparel",
      "profileUrl": "https://employers.perceptionx.ai/company/burberry",
      "rankChange": -2,
      "mentionCount": 25,
      "previousRank": 1,
      "visibilityScore": 64.1
    },
    {
      "rank": 4,
      "slug": "primark",
      "company": "Primark",
      "website": "primark.com",
      "industry": "Apparel",
      "profileUrl": "https://employers.perceptionx.ai/company/primark",
      "rankChange": 2,
      "mentionCount": 15,
      "previousRank": 6,
      "visibilityScore": 38.5
    },
    {
      "rank": 5,
      "slug": "ted-baker",
      "company": "Ted Baker",
      "website": "tedbaker.com",
      "industry": "Apparel",
      "profileUrl": "https://employers.perceptionx.ai/company/ted-baker",
      "rankChange": 34,
      "mentionCount": 11,
      "previousRank": 39,
      "visibilityScore": 28.2
    },
    {
      "rank": 6,
      "slug": "john-lewis-partnership",
      "company": "John Lewis Partnership",
      "website": "johnlewispartnership.com",
      "industry": "Apparel",
      "profileUrl": "https://employers.perceptionx.ai/company/john-lewis-partnership",
      "rankChange": 4,
      "mentionCount": 9,
      "previousRank": 10,
      "visibilityScore": 23.1
    },
    {
      "rank": 7,
      "slug": "patagonia",
      "company": "Patagonia",
      "website": "patagonia.com",
      "industry": "Apparel",
      "profileUrl": "https://employers.perceptionx.ai/company/patagonia",
      "rankChange": 1,
      "mentionCount": 8,
      "previousRank": 8,
      "visibilityScore": 20.5
    },
    {
      "rank": 8,
      "slug": "boohoo",
      "company": "Boohoo",
      "website": "boohoo.com",
      "industry": "Apparel",
      "profileUrl": "https://employers.perceptionx.ai/company/boohoo",
      "rankChange": 13,
      "mentionCount": 7,
      "previousRank": 21,
      "visibilityScore": 17.9
    },
    {
      "rank": 9,
      "slug": "adidas",
      "company": "Adidas",
      "website": "adidas.com",
      "industry": "Apparel",
      "profileUrl": "https://employers.perceptionx.ai/company/adidas",
      "rankChange": -4,
      "mentionCount": 6,
      "previousRank": 5,
      "visibilityScore": 15.4
    },
    {
      "rank": 10,
      "slug": "nike",
      "company": "Nike",
      "website": "nike.com",
      "industry": "Apparel",
      "profileUrl": "https://employers.perceptionx.ai/company/nike",
      "rankChange": 1,
      "mentionCount": 5,
      "previousRank": 11,
      "visibilityScore": 12.8
    },
    {
      "rank": 11,
      "slug": "river-island",
      "company": "River Island",
      "website": "riverisland.com",
      "industry": "Apparel",
      "profileUrl": "https://employers.perceptionx.ai/company/river-island",
      "rankChange": 6,
      "mentionCount": 5,
      "previousRank": 17,
      "visibilityScore": 12.8
    },
    {
      "rank": 12,
      "slug": "adidas-uk",
      "company": "Adidas Uk",
      "website": null,
      "industry": "Apparel",
      "profileUrl": "https://employers.perceptionx.ai/company/adidas-uk",
      "rankChange": null,
      "mentionCount": 4,
      "previousRank": null,
      "visibilityScore": 10.3
    },
    {
      "rank": 13,
      "slug": "ab-foods",
      "company": "Ab Foods",
      "website": null,
      "industry": "Apparel",
      "profileUrl": "https://employers.perceptionx.ai/company/ab-foods",
      "rankChange": null,
      "mentionCount": 3,
      "previousRank": null,
      "visibilityScore": 7.7
    },
    {
      "rank": 14,
      "slug": "dr-martens",
      "company": "Dr. Martens",
      "website": "drmartens.com",
      "industry": "Apparel",
      "profileUrl": "https://employers.perceptionx.ai/company/dr-martens",
      "rankChange": -2,
      "mentionCount": 3,
      "previousRank": 12,
      "visibilityScore": 7.7
    },
    {
      "rank": 15,
      "slug": "h-and-m",
      "company": "H & M",
      "website": "handm.com",
      "industry": "Apparel",
      "profileUrl": "https://employers.perceptionx.ai/company/h-and-m",
      "rankChange": -11,
      "mentionCount": 3,
      "previousRank": 4,
      "visibilityScore": 7.7
    },
    {
      "rank": 16,
      "slug": "m-and-s",
      "company": "M & S",
      "website": "mands.com",
      "industry": "Apparel",
      "profileUrl": "https://employers.perceptionx.ai/company/m-and-s",
      "rankChange": 0,
      "mentionCount": 3,
      "previousRank": 16,
      "visibilityScore": 7.7
    },
    {
      "rank": 17,
      "slug": "nike-uk",
      "company": "Nike Uk",
      "website": null,
      "industry": "Apparel",
      "profileUrl": "https://employers.perceptionx.ai/company/nike-uk",
      "rankChange": null,
      "mentionCount": 3,
      "previousRank": null,
      "visibilityScore": 7.7
    },
    {
      "rank": 18,
      "slug": "paul-smith",
      "company": "Paul Smith",
      "website": "paulsmith.com",
      "industry": "Apparel",
      "profileUrl": "https://employers.perceptionx.ai/company/paul-smith",
      "rankChange": 15,
      "mentionCount": 3,
      "previousRank": 33,
      "visibilityScore": 7.7
    },
    {
      "rank": 19,
      "slug": "uniqlo",
      "company": "Uniqlo",
      "website": "uniqlo.com",
      "industry": "Apparel",
      "profileUrl": "https://employers.perceptionx.ai/company/uniqlo",
      "rankChange": null,
      "mentionCount": 3,
      "previousRank": null,
      "visibilityScore": 7.7
    },
    {
      "rank": 20,
      "slug": "alexander-mcqueen",
      "company": "Alexander Mcqueen",
      "website": "alexandermcqueen.com",
      "industry": "Apparel",
      "profileUrl": "https://employers.perceptionx.ai/company/alexander-mcqueen",
      "rankChange": -11,
      "mentionCount": 2,
      "previousRank": 9,
      "visibilityScore": 5.1
    },
    {
      "rank": 21,
      "slug": "inditex",
      "company": "Inditex",
      "website": "inditex.com",
      "industry": "Apparel",
      "profileUrl": "https://employers.perceptionx.ai/company/inditex",
      "rankChange": null,
      "mentionCount": 2,
      "previousRank": null,
      "visibilityScore": 5.1
    },
    {
      "rank": 22,
      "slug": "jd-sports-fashion",
      "company": "Jd Sports Fashion",
      "website": "jdsportsfashion.com",
      "industry": "Apparel",
      "profileUrl": "https://employers.perceptionx.ai/company/jd-sports-fashion",
      "rankChange": -8,
      "mentionCount": 2,
      "previousRank": 14,
      "visibilityScore": 5.1
    },
    {
      "rank": 23,
      "slug": "john-lewis",
      "company": "John Lewis",
      "website": "johnlewis.com",
      "industry": "Apparel",
      "profileUrl": "https://employers.perceptionx.ai/company/john-lewis",
      "rankChange": 6,
      "mentionCount": 2,
      "previousRank": 29,
      "visibilityScore": 5.1
    },
    {
      "rank": 24,
      "slug": "marks-and-spencer",
      "company": "Marks and Spencer",
      "website": "marksandspencer.com",
      "industry": "Apparel",
      "profileUrl": "https://employers.perceptionx.ai/company/marks-and-spencer",
      "rankChange": 8,
      "mentionCount": 2,
      "previousRank": 32,
      "visibilityScore": 5.1
    },
    {
      "rank": 25,
      "slug": "topshop",
      "company": "Topshop",
      "website": "topshop.com",
      "industry": "Apparel",
      "profileUrl": "https://employers.perceptionx.ai/company/topshop",
      "rankChange": null,
      "mentionCount": 2,
      "previousRank": null,
      "visibilityScore": 5.1
    }
  ],
  "lastUpdated": "2026-08-25",
  "previousMonth": "2026-04",
  "totalCompanies": 58,
  "methodology": {
    "version": "1.0",
    "url": "https://employers.perceptionx.ai/api-docs#methodology",
    "description": "Visibility Score (0-100) is the share of AI model × candidate-experience-theme combinations within an industry and country where the company was mentioned in AI-generated answers to candidate-style questions. Ranks are computed per industry and country; ties break by mention count, then company name. Responses from other assistants (e.g. Claude, DeepSeek) are collected for research but not included in index scoring.",
    "models": [
      "ChatGPT",
      "Google Gemini",
      "Perplexity"
    ]
  }
}