{
  "page": 1,
  "sort": "rank",
  "limit": 25,
  "month": "2026-07",
  "country": "Germany",
  "industry": "FMCG",
  "rankings": [
    {
      "rank": 1,
      "slug": "beiersdorf",
      "company": "Beiersdorf",
      "website": "beiersdorf.com",
      "industry": "FMCG",
      "profileUrl": "https://employers.perceptionx.ai/company/beiersdorf",
      "rankChange": 2,
      "mentionCount": 39,
      "previousRank": 3,
      "visibilityScore": 81.3
    },
    {
      "rank": 2,
      "slug": "henkel",
      "company": "Henkel",
      "website": "henkel.com",
      "industry": "FMCG",
      "profileUrl": "https://employers.perceptionx.ai/company/henkel",
      "rankChange": -1,
      "mentionCount": 37,
      "previousRank": 1,
      "visibilityScore": 77.1
    },
    {
      "rank": 3,
      "slug": "unilever",
      "company": "Unilever",
      "website": "unilever.com",
      "industry": "FMCG",
      "profileUrl": "https://employers.perceptionx.ai/company/unilever",
      "rankChange": 8,
      "mentionCount": 31,
      "previousRank": 11,
      "visibilityScore": 64.6
    },
    {
      "rank": 4,
      "slug": "procter-and-gamble",
      "company": "Procter & Gamble",
      "website": "pg.com",
      "industry": "FMCG",
      "profileUrl": "https://employers.perceptionx.ai/company/procter-and-gamble",
      "rankChange": 5,
      "mentionCount": 27,
      "previousRank": 9,
      "visibilityScore": 56.3
    },
    {
      "rank": 5,
      "slug": "nestle",
      "company": "Nestlé",
      "website": "nestle.com",
      "industry": "FMCG",
      "profileUrl": "https://employers.perceptionx.ai/company/nestle",
      "rankChange": 3,
      "mentionCount": 18,
      "previousRank": 8,
      "visibilityScore": 37.5
    },
    {
      "rank": 6,
      "slug": "dr-oetker",
      "company": "Dr. Oetker",
      "website": "droetker.com",
      "industry": "FMCG",
      "profileUrl": "https://employers.perceptionx.ai/company/dr-oetker",
      "rankChange": -1,
      "mentionCount": 14,
      "previousRank": 5,
      "visibilityScore": 29.2
    },
    {
      "rank": 7,
      "slug": "adidas",
      "company": "Adidas",
      "website": "adidas.com",
      "industry": "FMCG",
      "profileUrl": "https://employers.perceptionx.ai/company/adidas",
      "rankChange": null,
      "mentionCount": 8,
      "previousRank": null,
      "visibilityScore": 16.7
    },
    {
      "rank": 8,
      "slug": "coca-cola",
      "company": "Coca-Cola",
      "website": "coca-cola.com",
      "industry": "FMCG",
      "profileUrl": "https://employers.perceptionx.ai/company/coca-cola",
      "rankChange": null,
      "mentionCount": 8,
      "previousRank": null,
      "visibilityScore": 16.7
    },
    {
      "rank": 9,
      "slug": "dm-drogerie-markt",
      "company": "Dm-drogerie Markt",
      "website": "dm.de",
      "industry": "FMCG",
      "profileUrl": "https://employers.perceptionx.ai/company/dm-drogerie-markt",
      "rankChange": -5,
      "mentionCount": 8,
      "previousRank": 4,
      "visibilityScore": 16.7
    },
    {
      "rank": 10,
      "slug": "haribo",
      "company": "Haribo",
      "website": "haribo.com",
      "industry": "FMCG",
      "profileUrl": "https://employers.perceptionx.ai/company/haribo",
      "rankChange": -4,
      "mentionCount": 8,
      "previousRank": 6,
      "visibilityScore": 16.7
    },
    {
      "rank": 11,
      "slug": "mars",
      "company": "Mars",
      "website": "mars.com",
      "industry": "FMCG",
      "profileUrl": "https://employers.perceptionx.ai/company/mars",
      "rankChange": null,
      "mentionCount": 7,
      "previousRank": null,
      "visibilityScore": 14.6
    },
    {
      "rank": 12,
      "slug": "loreal",
      "company": "L'Oréal",
      "website": "loreal.com",
      "industry": "FMCG",
      "profileUrl": "https://employers.perceptionx.ai/company/loreal",
      "rankChange": null,
      "mentionCount": 6,
      "previousRank": null,
      "visibilityScore": 12.5
    },
    {
      "rank": 13,
      "slug": "lindt-and-sprungli",
      "company": "Lindt & Sprüngli",
      "website": "lindtandsprungli.com",
      "industry": "FMCG",
      "profileUrl": "https://employers.perceptionx.ai/company/lindt-and-sprungli",
      "rankChange": null,
      "mentionCount": 5,
      "previousRank": null,
      "visibilityScore": 10.4
    },
    {
      "rank": 14,
      "slug": "danone",
      "company": "Danone",
      "website": "danone.com",
      "industry": "FMCG",
      "profileUrl": "https://employers.perceptionx.ai/company/danone",
      "rankChange": null,
      "mentionCount": 4,
      "previousRank": null,
      "visibilityScore": 8.3
    },
    {
      "rank": 15,
      "slug": "reckitt",
      "company": "Reckitt",
      "website": "reckitt.com",
      "industry": "FMCG",
      "profileUrl": "https://employers.perceptionx.ai/company/reckitt",
      "rankChange": null,
      "mentionCount": 4,
      "previousRank": null,
      "visibilityScore": 8.3
    },
    {
      "rank": 16,
      "slug": "teekanne",
      "company": "Teekanne",
      "website": "teekanne.com",
      "industry": "FMCG",
      "profileUrl": "https://employers.perceptionx.ai/company/teekanne",
      "rankChange": null,
      "mentionCount": 4,
      "previousRank": null,
      "visibilityScore": 8.3
    },
    {
      "rank": 17,
      "slug": "aldi",
      "company": "ALDI",
      "website": "aldi.com",
      "industry": "FMCG",
      "profileUrl": "https://employers.perceptionx.ai/company/aldi",
      "rankChange": -15,
      "mentionCount": 3,
      "previousRank": 2,
      "visibilityScore": 6.3
    },
    {
      "rank": 18,
      "slug": "rewe",
      "company": "Rewe",
      "website": "rewe.com",
      "industry": "FMCG",
      "profileUrl": "https://employers.perceptionx.ai/company/rewe",
      "rankChange": null,
      "mentionCount": 3,
      "previousRank": null,
      "visibilityScore": 6.3
    },
    {
      "rank": 19,
      "slug": "august-oetker-kg",
      "company": "August Oetker Kg",
      "website": "augustoetkerkg.com",
      "industry": "FMCG",
      "profileUrl": "https://employers.perceptionx.ai/company/august-oetker-kg",
      "rankChange": null,
      "mentionCount": 2,
      "previousRank": null,
      "visibilityScore": 4.2
    },
    {
      "rank": 20,
      "slug": "colgate-palmolive",
      "company": "Colgate-Palmolive",
      "website": "colgatepalmolive.com",
      "industry": "FMCG",
      "profileUrl": "https://employers.perceptionx.ai/company/colgate-palmolive",
      "rankChange": null,
      "mentionCount": 2,
      "previousRank": null,
      "visibilityScore": 4.2
    },
    {
      "rank": 21,
      "slug": "ferrero",
      "company": "Ferrero",
      "website": "ferrero.com",
      "industry": "FMCG",
      "profileUrl": "https://employers.perceptionx.ai/company/ferrero",
      "rankChange": null,
      "mentionCount": 2,
      "previousRank": null,
      "visibilityScore": 4.2
    },
    {
      "rank": 22,
      "slug": "hellofresh",
      "company": "Hellofresh",
      "website": "hellofresh.com",
      "industry": "FMCG",
      "profileUrl": "https://employers.perceptionx.ai/company/hellofresh",
      "rankChange": null,
      "mentionCount": 2,
      "previousRank": null,
      "visibilityScore": 4.2
    },
    {
      "rank": 23,
      "slug": "lidl",
      "company": "Lidl",
      "website": "lidl.com",
      "industry": "FMCG",
      "profileUrl": "https://employers.perceptionx.ai/company/lidl",
      "rankChange": -16,
      "mentionCount": 2,
      "previousRank": 7,
      "visibilityScore": 4.2
    },
    {
      "rank": 24,
      "slug": "puma",
      "company": "Puma",
      "website": "puma.com",
      "industry": "FMCG",
      "profileUrl": "https://employers.perceptionx.ai/company/puma",
      "rankChange": null,
      "mentionCount": 2,
      "previousRank": null,
      "visibilityScore": 4.2
    },
    {
      "rank": 25,
      "slug": "werner-and-mertz",
      "company": "Werner & Mertz",
      "website": "wernerandmertz.com",
      "industry": "FMCG",
      "profileUrl": "https://employers.perceptionx.ai/company/werner-and-mertz",
      "rankChange": null,
      "mentionCount": 2,
      "previousRank": null,
      "visibilityScore": 4.2
    }
  ],
  "lastUpdated": "2026-07-11",
  "previousMonth": "2026-03",
  "totalCompanies": 48,
  "methodology": {
    "version": "1.0",
    "url": "https://employers.perceptionx.ai/api-docs#methodology",
    "description": "Visibility Score (0-100) is the share of AI model × candidate-experience-theme combinations within an industry and country where the company was mentioned in AI-generated answers to candidate-style questions. Ranks are computed per industry and country; ties break by mention count, then company name.",
    "models": [
      "ChatGPT",
      "Google Gemini",
      "Perplexity"
    ]
  }
}