{
  "page": 1,
  "sort": "rank",
  "limit": 25,
  "month": "2026-08",
  "country": "Germany",
  "industry": "Apparel",
  "rankings": [
    {
      "rank": 1,
      "slug": "adidas",
      "company": "Adidas",
      "website": "adidas.com",
      "industry": "Apparel",
      "profileUrl": "https://employers.perceptionx.ai/company/adidas",
      "rankChange": 0,
      "mentionCount": 33,
      "previousRank": 1,
      "visibilityScore": 84.6
    },
    {
      "rank": 2,
      "slug": "puma",
      "company": "Puma",
      "website": "puma.com",
      "industry": "Apparel",
      "profileUrl": "https://employers.perceptionx.ai/company/puma",
      "rankChange": 0,
      "mentionCount": 27,
      "previousRank": 2,
      "visibilityScore": 69.2
    },
    {
      "rank": 3,
      "slug": "zalando",
      "company": "Zalando",
      "website": "zalando.com",
      "industry": "Apparel",
      "profileUrl": "https://employers.perceptionx.ai/company/zalando",
      "rankChange": 1,
      "mentionCount": 27,
      "previousRank": 4,
      "visibilityScore": 69.2
    },
    {
      "rank": 4,
      "slug": "hugo-boss",
      "company": "Hugo Boss",
      "website": "hugoboss.com",
      "industry": "Apparel",
      "profileUrl": "https://employers.perceptionx.ai/company/hugo-boss",
      "rankChange": -1,
      "mentionCount": 25,
      "previousRank": 3,
      "visibilityScore": 64.1
    },
    {
      "rank": 5,
      "slug": "about-you",
      "company": "About You",
      "website": "aboutyou.com",
      "industry": "Apparel",
      "profileUrl": "https://employers.perceptionx.ai/company/about-you",
      "rankChange": 5,
      "mentionCount": 11,
      "previousRank": 10,
      "visibilityScore": 28.2
    },
    {
      "rank": 6,
      "slug": "h-and-m",
      "company": "H & M",
      "website": "handm.com",
      "industry": "Apparel",
      "profileUrl": "https://employers.perceptionx.ai/company/h-and-m",
      "rankChange": null,
      "mentionCount": 10,
      "previousRank": null,
      "visibilityScore": 25.6
    },
    {
      "rank": 7,
      "slug": "soliver",
      "company": "S.Oliver",
      "website": "soliver.com",
      "industry": "Apparel",
      "profileUrl": "https://employers.perceptionx.ai/company/soliver",
      "rankChange": 26,
      "mentionCount": 7,
      "previousRank": 33,
      "visibilityScore": 17.9
    },
    {
      "rank": 8,
      "slug": "c-and-a",
      "company": "C & A",
      "website": "canda.com",
      "industry": "Apparel",
      "profileUrl": "https://employers.perceptionx.ai/company/c-and-a",
      "rankChange": -3,
      "mentionCount": 5,
      "previousRank": 5,
      "visibilityScore": 12.8
    },
    {
      "rank": 9,
      "slug": "otto",
      "company": "Otto",
      "website": "otto.com",
      "industry": "Apparel",
      "profileUrl": "https://employers.perceptionx.ai/company/otto",
      "rankChange": 21,
      "mentionCount": 5,
      "previousRank": 30,
      "visibilityScore": 12.8
    },
    {
      "rank": 10,
      "slug": "bonprix",
      "company": "Bonprix",
      "website": "bonprix.com",
      "industry": "Apparel",
      "profileUrl": "https://employers.perceptionx.ai/company/bonprix",
      "rankChange": null,
      "mentionCount": 4,
      "previousRank": null,
      "visibilityScore": 10.3
    },
    {
      "rank": 11,
      "slug": "esprit",
      "company": "Esprit",
      "website": "esprit.com",
      "industry": "Apparel",
      "profileUrl": "https://employers.perceptionx.ai/company/esprit",
      "rankChange": 9,
      "mentionCount": 4,
      "previousRank": 20,
      "visibilityScore": 10.3
    },
    {
      "rank": 12,
      "slug": "jack-wolfskin",
      "company": "Jack Wolfskin",
      "website": "jackwolfskin.com",
      "industry": "Apparel",
      "profileUrl": "https://employers.perceptionx.ai/company/jack-wolfskin",
      "rankChange": -4,
      "mentionCount": 4,
      "previousRank": 8,
      "visibilityScore": 10.3
    },
    {
      "rank": 13,
      "slug": "patagonia",
      "company": "Patagonia",
      "website": "patagonia.com",
      "industry": "Apparel",
      "profileUrl": "https://employers.perceptionx.ai/company/patagonia",
      "rankChange": null,
      "mentionCount": 4,
      "previousRank": null,
      "visibilityScore": 10.3
    },
    {
      "rank": 14,
      "slug": "engelbert-strauss",
      "company": "Engelbert Strauss",
      "website": "engelbertstrauss.com",
      "industry": "Apparel",
      "profileUrl": "https://employers.perceptionx.ai/company/engelbert-strauss",
      "rankChange": -2,
      "mentionCount": 3,
      "previousRank": 12,
      "visibilityScore": 7.7
    },
    {
      "rank": 15,
      "slug": "ernstings-family",
      "company": "Ernsting'S Family",
      "website": null,
      "industry": "Apparel",
      "profileUrl": "https://employers.perceptionx.ai/company/ernstings-family",
      "rankChange": null,
      "mentionCount": 3,
      "previousRank": null,
      "visibilityScore": 7.7
    },
    {
      "rank": 16,
      "slug": "deichmann",
      "company": "Deichmann",
      "website": "deichmann.com",
      "industry": "Apparel",
      "profileUrl": "https://employers.perceptionx.ai/company/deichmann",
      "rankChange": -5,
      "mentionCount": 2,
      "previousRank": 11,
      "visibilityScore": 5.1
    },
    {
      "rank": 17,
      "slug": "hunkemoller",
      "company": "Hunkemöller",
      "website": null,
      "industry": "Apparel",
      "profileUrl": "https://employers.perceptionx.ai/company/hunkemoller",
      "rankChange": null,
      "mentionCount": 2,
      "previousRank": null,
      "visibilityScore": 5.1
    },
    {
      "rank": 18,
      "slug": "louis-vuitton",
      "company": "Louis Vuitton",
      "website": "louisvuitton.com",
      "industry": "Apparel",
      "profileUrl": "https://employers.perceptionx.ai/company/louis-vuitton",
      "rankChange": null,
      "mentionCount": 2,
      "previousRank": null,
      "visibilityScore": 5.1
    },
    {
      "rank": 19,
      "slug": "lvmh",
      "company": "LVMH",
      "website": "lvmh.com",
      "industry": "Apparel",
      "profileUrl": "https://employers.perceptionx.ai/company/lvmh",
      "rankChange": null,
      "mentionCount": 2,
      "previousRank": null,
      "visibilityScore": 5.1
    },
    {
      "rank": 20,
      "slug": "adidas-group",
      "company": "Adidas Group",
      "website": null,
      "industry": "Apparel",
      "profileUrl": "https://employers.perceptionx.ai/company/adidas-group",
      "rankChange": null,
      "mentionCount": 1,
      "previousRank": null,
      "visibilityScore": 2.6
    },
    {
      "rank": 21,
      "slug": "beiersdorf",
      "company": "Beiersdorf",
      "website": "beiersdorf.com",
      "industry": "Apparel",
      "profileUrl": "https://employers.perceptionx.ai/company/beiersdorf",
      "rankChange": -5,
      "mentionCount": 1,
      "previousRank": 16,
      "visibilityScore": 2.6
    },
    {
      "rank": 22,
      "slug": "bestseller",
      "company": "Bestseller",
      "website": "bestseller.com",
      "industry": "Apparel",
      "profileUrl": "https://employers.perceptionx.ai/company/bestseller",
      "rankChange": null,
      "mentionCount": 1,
      "previousRank": null,
      "visibilityScore": 2.6
    },
    {
      "rank": 23,
      "slug": "breuninger",
      "company": "Breuninger",
      "website": null,
      "industry": "Apparel",
      "profileUrl": "https://employers.perceptionx.ai/company/breuninger",
      "rankChange": null,
      "mentionCount": 1,
      "previousRank": null,
      "visibilityScore": 2.6
    },
    {
      "rank": 24,
      "slug": "burberry",
      "company": "Burberry",
      "website": "burberry.com",
      "industry": "Apparel",
      "profileUrl": "https://employers.perceptionx.ai/company/burberry",
      "rankChange": null,
      "mentionCount": 1,
      "previousRank": null,
      "visibilityScore": 2.6
    },
    {
      "rank": 25,
      "slug": "dior",
      "company": "Dior",
      "website": "dior.com",
      "industry": "Apparel",
      "profileUrl": "https://employers.perceptionx.ai/company/dior",
      "rankChange": null,
      "mentionCount": 1,
      "previousRank": null,
      "visibilityScore": 2.6
    }
  ],
  "lastUpdated": "2026-08-25",
  "previousMonth": "2026-04",
  "totalCompanies": 40,
  "methodology": {
    "version": "1.0",
    "url": "https://employers.perceptionx.ai/api-docs#methodology",
    "description": "Visibility Score (0-100) is the share of AI model × candidate-experience-theme combinations within an industry and country where the company was mentioned in AI-generated answers to candidate-style questions. Ranks are computed per industry and country; ties break by mention count, then company name. Responses from other assistants (e.g. Claude, DeepSeek) are collected for research but not included in index scoring.",
    "models": [
      "ChatGPT",
      "Google Gemini",
      "Perplexity"
    ]
  }
}