{
  "slug": "zappos",
  "month": "2026-09",
  "status": "current",
  "themes": {
    "Candidate Feedback": {
      "rank": 26,
      "score": 33.3
    },
    "Wellbeing & Balance": {
      "rank": 16,
      "score": 33.3
    }
  },
  "company": "Zappos",
  "country": "United States",
  "history": [
    {
      "rank": 12,
      "month": "2026-01",
      "visibilityScore": 20.8
    },
    {
      "rank": 25,
      "month": "2026-02",
      "visibilityScore": 10.9
    },
    {
      "rank": 17,
      "month": "2026-04",
      "visibilityScore": 15.6
    }
  ],
  "summary": "Zappos is tracked across AI employer visibility rankings in the Retail sector. When candidates research the company through AI, it is rarely surfaced in employer-related queries — candidates researching this industry are far more likely to encounter competitors first — ranking #39 out of 63 Retail companies in the PerceptionX index.\n\nAI models most frequently position Zappos alongside Target, Costco, and The Home Depot when discussing Retail employers.\n\nThe company shows strongest employer visibility in Candidate Feedback and Wellbeing & Balance. Visibility gaps exist in Application & Communication, Career Opportunities and Company Culture, where competitors tend to dominate the AI narrative.\n\nZappos's Visibility Score has fallen from 20.8 to 5.1 across its last 4 measurements (since January 2026), slipping 27 places in the Retail rankings. Best Buy and CVS have moved ahead of it. It now trails Wegmans Food Markets by 2.6 points.\n\nThis analysis is based on AI-generated responses from ChatGPT, Google Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.",
  "website": "zappos.com",
  "industry": "Retail",
  "profileUrl": "https://employers.perceptionx.ai/company/zappos",
  "lastUpdated": "2026-09-20",
  "modelScores": {
    "chatgpt": 0,
    "googleAi": 7.7,
    "perplexity": 7.7
  },
  "overallRank": 676,
  "industryRank": 39,
  "mentionCount": 2,
  "topCompetitors": [
    {
      "rank": 1,
      "slug": "target",
      "company": "Target",
      "visibilityScore": 76.9
    },
    {
      "rank": 2,
      "slug": "costco",
      "company": "Costco",
      "visibilityScore": 71.8
    },
    {
      "rank": 3,
      "slug": "the-home-depot",
      "company": "The Home Depot",
      "visibilityScore": 53.8
    },
    {
      "rank": 4,
      "slug": "walmart",
      "company": "Walmart",
      "visibilityScore": 51.3
    },
    {
      "rank": 5,
      "slug": "best-buy",
      "company": "Best Buy",
      "visibilityScore": 43.6
    }
  ],
  "otherIndustries": [
    {
      "industry": "Apparel",
      "industryRank": 77,
      "visibilityScore": 2.6
    },
    {
      "industry": "Technology",
      "industryRank": 79,
      "visibilityScore": 2.6
    }
  ],
  "visibilityScore": 5.1,
  "totalCompaniesInCountry": 1451,
  "totalCompaniesInIndustry": 63,
  "methodology": {
    "version": "1.0",
    "url": "https://employers.perceptionx.ai/api-docs/#methodology",
    "description": "Visibility Score (0-100) is the share of AI model × candidate-experience-theme combinations within an industry and country where the company was mentioned in AI-generated answers to candidate-style questions. Ranks are computed per industry and country; ties break by mention count, then company name. Responses from other assistants (e.g. Claude, DeepSeek) are collected for research but not included in index scoring.",
    "models": [
      "ChatGPT",
      "Google Gemini",
      "Perplexity"
    ]
  }
}