{
  "slug": "zalando",
  "month": "2026-07",
  "themes": {
    "Inclusion": {
      "rank": 4,
      "score": 100
    },
    "Innovation": {
      "rank": 7,
      "score": 33.3
    },
    "Leadership": {
      "rank": 6,
      "score": 33.3
    },
    "Social Impact": {
      "rank": 3,
      "score": 33.3
    },
    "Company Culture": {
      "rank": 4,
      "score": 66.7
    },
    "Security & Perks": {
      "rank": 3,
      "score": 66.7
    },
    "Mission & Purpose": {
      "rank": 5,
      "score": 33.3
    },
    "Candidate Feedback": {
      "rank": 6,
      "score": 33.3
    },
    "Application Process": {
      "rank": 3,
      "score": 100
    },
    "Wellbeing & Balance": {
      "rank": 8,
      "score": 33.3
    },
    "Career Opportunities": {
      "rank": 5,
      "score": 66.7
    },
    "Interview Experience": {
      "rank": 4,
      "score": 66.7
    },
    "Onboarding Experience": {
      "rank": 4,
      "score": 66.7
    },
    "Rewards & Recognition": {
      "rank": 4,
      "score": 66.7
    },
    "Candidate Communication": {
      "rank": 9,
      "score": 33.3
    }
  },
  "company": "Zalando",
  "country": "Germany",
  "history": [
    {
      "rank": 4,
      "month": "2026-02",
      "visibilityScore": 43.5
    },
    {
      "rank": 4,
      "month": "2026-03",
      "visibilityScore": 100
    },
    {
      "rank": 4,
      "month": "2026-04",
      "visibilityScore": 54.3
    }
  ],
  "summary": "Zalando is tracked across AI employer visibility rankings in the Apparel sector. When candidates research the company through AI, it surfaces consistently in employer-related queries — ranking #4 out of 18 Apparel companies in the PerceptionX index.\n\nAI models most frequently position Zalando alongside Adidas, Puma, and Hugo Boss when discussing Apparel employers.\n\nThe company shows strongest employer visibility in Application Process, Candidate Communication and Candidate Feedback.\n\nThis analysis is based on AI-generated responses from ChatGPT, Claude, Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.",
  "website": "zalando.com",
  "industry": "Apparel",
  "profileUrl": "https://employers.perceptionx.ai/company/zalando",
  "lastUpdated": "2026-07-29",
  "modelScores": {
    "chatgpt": 68.8,
    "googleAi": 81.3,
    "perplexity": 12.5
  },
  "overallRank": 50,
  "industryRank": 4,
  "mentionCount": 26,
  "otherIndustries": [
    {
      "industry": "Retail",
      "industryRank": 4,
      "visibilityScore": 37.5
    },
    {
      "industry": "Technology",
      "industryRank": 5,
      "visibilityScore": 37.5
    },
    {
      "industry": "Cloud Data Platform",
      "industryRank": 10,
      "visibilityScore": 18.8
    },
    {
      "industry": "Artificial Intelligence",
      "industryRank": 4,
      "visibilityScore": 16.7
    },
    {
      "industry": "Enterprise Software",
      "industryRank": 12,
      "visibilityScore": 12.5
    },
    {
      "industry": "Cybersecurity",
      "industryRank": 14,
      "visibilityScore": 8.3
    },
    {
      "industry": "Media & Entertainment",
      "industryRank": 25,
      "visibilityScore": 5.4
    },
    {
      "industry": "Healthcare",
      "industryRank": 52,
      "visibilityScore": 2.1
    },
    {
      "industry": "Airline",
      "industryRank": 17,
      "visibilityScore": 2.1
    },
    {
      "industry": "Logistics",
      "industryRank": 46,
      "visibilityScore": 2.1
    }
  ],
  "visibilityScore": 54.2,
  "totalCompaniesInCountry": 663,
  "totalCompaniesInIndustry": 18,
  "methodology": {
    "version": "1.0",
    "url": "https://employers.perceptionx.ai/api-docs#methodology",
    "description": "Visibility Score (0-100) is the share of AI model × candidate-experience-theme combinations within an industry and country where the company was mentioned in AI-generated answers to candidate-style questions. Ranks are computed per industry and country; ties break by mention count, then company name.",
    "models": [
      "ChatGPT",
      "Google Gemini",
      "Perplexity"
    ]
  }
}