{
  "slug": "xp",
  "month": "2026-08",
  "status": "current",
  "themes": {
    "Inclusion": {
      "rank": 7,
      "score": 66.7
    },
    "Innovation": {
      "rank": 4,
      "score": 66.7
    },
    "Leadership": {
      "rank": 6,
      "score": 100
    },
    "Onboarding": {
      "rank": 6,
      "score": 66.7
    },
    "Compensation": {
      "rank": 16,
      "score": 33.3
    },
    "Company Culture": {
      "rank": 4,
      "score": 66.7
    },
    "Candidate Feedback": {
      "rank": 1,
      "score": 100
    },
    "Wellbeing & Balance": {
      "rank": 19,
      "score": 33.3
    },
    "Career Opportunities": {
      "rank": 19,
      "score": 33.3
    },
    "Interview Experience": {
      "rank": 7,
      "score": 66.7
    },
    "Mission, Purpose & Impact": {
      "rank": 12,
      "score": 33.3
    },
    "Application & Communication": {
      "rank": 16,
      "score": 33.3
    }
  },
  "company": "Xp",
  "country": "Brazil",
  "history": [],
  "summary": "Xp is tracked across AI employer visibility rankings in the Finance sector. When candidates research the company through AI, it appears frequently in employer-related queries — ranking #6 out of 76 Finance companies in the PerceptionX index.\n\nAI models most frequently position Xp alongside Itaú, Bradesco, and Santander when discussing Finance employers.\n\nThe company shows strongest employer visibility in Application & Communication, Candidate Feedback and Career Opportunities. Visibility gaps exist in Job Security, where competitors tend to dominate the AI narrative.\n\nThis analysis is based on AI-generated responses from ChatGPT, Google Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.",
  "website": "xp.com",
  "industry": "Finance",
  "profileUrl": "https://employers.perceptionx.ai/company/xp",
  "lastUpdated": "2026-08-14",
  "modelScores": {
    "chatgpt": 92.3,
    "googleAi": 53.8,
    "perplexity": 15.4
  },
  "overallRank": 63,
  "industryRank": 6,
  "mentionCount": 21,
  "topCompetitors": [
    {
      "rank": 1,
      "slug": "itau",
      "company": "Itaú",
      "visibilityScore": 79.5
    },
    {
      "rank": 2,
      "slug": "bradesco",
      "company": "Bradesco",
      "visibilityScore": 71.8
    },
    {
      "rank": 3,
      "slug": "santander",
      "company": "Santander",
      "visibilityScore": 71.8
    },
    {
      "rank": 4,
      "slug": "nubank",
      "company": "Nubank",
      "visibilityScore": 66.7
    },
    {
      "rank": 5,
      "slug": "banco-do",
      "company": "Banco Do",
      "visibilityScore": 53.8
    }
  ],
  "otherIndustries": [
    {
      "industry": "Financial Services",
      "industryRank": 6,
      "visibilityScore": 51.3
    },
    {
      "industry": "Fintech",
      "industryRank": 4,
      "visibilityScore": 35.9
    },
    {
      "industry": "Artificial Intelligence",
      "industryRank": 28,
      "visibilityScore": 5.3
    },
    {
      "industry": "Cloud Data Platform",
      "industryRank": 35,
      "visibilityScore": 5.1
    },
    {
      "industry": "Cybersecurity",
      "industryRank": 32,
      "visibilityScore": 5.1
    },
    {
      "industry": "Technology",
      "industryRank": 80,
      "visibilityScore": 2.6
    }
  ],
  "visibilityScore": 53.8,
  "totalCompaniesInCountry": 1216,
  "totalCompaniesInIndustry": 76,
  "methodology": {
    "version": "1.0",
    "url": "https://employers.perceptionx.ai/api-docs#methodology",
    "description": "Visibility Score (0-100) is the share of AI model × candidate-experience-theme combinations within an industry and country where the company was mentioned in AI-generated answers to candidate-style questions. Ranks are computed per industry and country; ties break by mention count, then company name. Responses from other assistants (e.g. Claude, DeepSeek) are collected for research but not included in index scoring.",
    "models": [
      "ChatGPT",
      "Google Gemini",
      "Perplexity"
    ]
  }
}