{
  "slug": "whsmith",
  "month": "2026-07",
  "themes": {
    "Rewards & Recognition": {
      "rank": 13,
      "score": 50
    }
  },
  "company": "Whsmith",
  "country": "United Kingdom",
  "history": [
    {
      "rank": 34,
      "month": "2026-02",
      "visibilityScore": 4.3
    }
  ],
  "summary": "Whsmith is tracked across AI employer visibility rankings in the Retail sector. When candidates research the company through AI, it is rarely surfaced in employer-related queries — candidates researching this industry are far more likely to encounter competitors first — ranking #59 out of 60 Retail companies in the PerceptionX index.\n\nAI models most frequently position Whsmith alongside Tesco, Ikea, and Marks & Spencer when discussing Retail employers.\n\nThe company shows strongest employer visibility in Rewards & Recognition. Visibility gaps exist in Application Process, Candidate Communication and Candidate Feedback, where competitors tend to dominate the AI narrative.\n\nThis analysis is based on AI-generated responses from ChatGPT, Claude, Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.",
  "website": "whsmith.com",
  "industry": "Retail",
  "profileUrl": "https://employers.perceptionx.ai/company/whsmith",
  "lastUpdated": "2026-07-28",
  "modelScores": {
    "chatgpt": 100,
    "googleAi": 0,
    "perplexity": 6.3
  },
  "overallRank": 567,
  "industryRank": 60,
  "mentionCount": 1,
  "otherIndustries": [
    {
      "industry": "Apparel",
      "industryRank": 45,
      "visibilityScore": 2.1
    }
  ],
  "visibilityScore": 3.1,
  "totalCompaniesInCountry": 780,
  "totalCompaniesInIndustry": 61,
  "methodology": {
    "version": "1.0",
    "url": "https://employers.perceptionx.ai/api-docs#methodology",
    "description": "Visibility Score (0-100) is the share of AI model × candidate-experience-theme combinations within an industry and country where the company was mentioned in AI-generated answers to candidate-style questions. Ranks are computed per industry and country; ties break by mention count, then company name.",
    "models": [
      "ChatGPT",
      "Google Gemini",
      "Perplexity"
    ]
  }
}