{
  "slug": "whitbread",
  "month": "2026-09",
  "status": "current",
  "themes": {
    "Inclusion": {
      "rank": 1,
      "score": 100
    },
    "Innovation": {
      "rank": 9,
      "score": 33.3
    },
    "Leadership": {
      "rank": 4,
      "score": 66.7
    },
    "Onboarding": {
      "rank": 14,
      "score": 33.3
    },
    "Job Security": {
      "rank": 2,
      "score": 100
    },
    "Company Culture": {
      "rank": 1,
      "score": 66.7
    },
    "Candidate Feedback": {
      "rank": 14,
      "score": 33.3
    },
    "Wellbeing & Balance": {
      "rank": 6,
      "score": 66.7
    },
    "Career Opportunities": {
      "rank": 6,
      "score": 66.7
    },
    "Interview Experience": {
      "rank": 13,
      "score": 33.3
    },
    "Mission, Purpose & Impact": {
      "rank": 4,
      "score": 66.7
    },
    "Application & Communication": {
      "rank": 17,
      "score": 33.3
    }
  },
  "company": "Whitbread",
  "country": "United Kingdom",
  "history": [
    {
      "rank": 1,
      "month": "2026-02",
      "visibilityScore": 47.9
    },
    {
      "rank": 2,
      "month": "2026-04",
      "visibilityScore": 62.5
    }
  ],
  "summary": "Whitbread is tracked across AI employer visibility rankings in the Hospitality sector. When candidates research the company through AI, it appears frequently in employer-related queries — ranking #2 out of 80 Hospitality companies in the PerceptionX index.\n\nAI models most frequently position Whitbread alongside Accor, Marriott, and IHG Hotels & Resorts when discussing Hospitality employers.\n\nThe company shows strongest employer visibility in Application & Communication, Candidate Feedback and Career Opportunities. Visibility gaps exist in Compensation, where competitors tend to dominate the AI narrative.\n\nWhitbread's Visibility Score has risen from 47.9 to 53.8 across its last 3 measurements (since February 2026), slipping 1 place in the Hospitality rankings. Accor has moved ahead of it. It now trails Accor by 2.6 points.\n\nThis analysis is based on AI-generated responses from ChatGPT, Google Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.",
  "website": "whitbread.com",
  "industry": "Hospitality",
  "profileUrl": "https://employers.perceptionx.ai/company/whitbread",
  "lastUpdated": "2026-09-20",
  "modelScores": {
    "chatgpt": 92.3,
    "googleAi": 30.8,
    "perplexity": 38.5
  },
  "overallRank": 71,
  "industryRank": 2,
  "mentionCount": 21,
  "topCompetitors": [
    {
      "rank": 1,
      "slug": "accor",
      "company": "Accor",
      "visibilityScore": 56.4
    },
    {
      "rank": 3,
      "slug": "marriott",
      "company": "Marriott",
      "visibilityScore": 48.7
    },
    {
      "rank": 4,
      "slug": "ihg-hotels-and-resorts",
      "company": "IHG Hotels & Resorts",
      "visibilityScore": 43.6
    },
    {
      "rank": 5,
      "slug": "hilton",
      "company": "Hilton",
      "visibilityScore": 41
    },
    {
      "rank": 6,
      "slug": "premier-inn",
      "company": "Premier Inn",
      "visibilityScore": 35.9
    }
  ],
  "otherIndustries": [
    {
      "industry": "Quick Service Restaurants",
      "industryRank": 14,
      "visibilityScore": 6.5
    },
    {
      "industry": "Travel",
      "industryRank": 60,
      "visibilityScore": 2.6
    }
  ],
  "visibilityScore": 53.8,
  "totalCompaniesInCountry": 1415,
  "totalCompaniesInIndustry": 80,
  "methodology": {
    "version": "1.0",
    "url": "https://employers.perceptionx.ai/api-docs/#methodology",
    "description": "Visibility Score (0-100) is the share of AI model × candidate-experience-theme combinations within an industry and country where the company was mentioned in AI-generated answers to candidate-style questions. Ranks are computed per industry and country; ties break by mention count, then company name. Responses from other assistants (e.g. Claude, DeepSeek) are collected for research but not included in index scoring.",
    "models": [
      "ChatGPT",
      "Google Gemini",
      "Perplexity"
    ]
  }
}