{
  "slug": "vipshop",
  "month": "2026-09",
  "status": "current",
  "themes": {
    "Compensation": {
      "rank": 18,
      "score": 33.3
    },
    "Company Culture": {
      "rank": 20,
      "score": 33.3
    },
    "Application & Communication": {
      "rank": 22,
      "score": 33.3
    }
  },
  "company": "Vipshop",
  "country": "China",
  "history": [
    {
      "rank": 9,
      "month": "2026-02",
      "visibilityScore": 20.8
    },
    {
      "rank": 12,
      "month": "2026-04",
      "visibilityScore": 15.6
    }
  ],
  "summary": "Vipshop is tracked across AI employer visibility rankings in the Retail sector. When candidates research the company through AI, it appears in a moderate share of employer-related queries — ranking #35 out of 97 Retail companies in the PerceptionX index.\n\nAI models most frequently position Vipshop alongside JD.com, Alibaba, and Walmart when discussing Retail employers.\n\nThe company shows strongest employer visibility in Application & Communication, Company Culture and Compensation. Visibility gaps exist in Candidate Feedback, Career Opportunities and Inclusion, where competitors tend to dominate the AI narrative.\n\nVipshop's Visibility Score has fallen from 20.8 to 7.7 across its last 3 measurements (since February 2026), slipping 26 places in the Retail rankings. Over that period it has moved ahead of Sun Art Retail and Yonghui Superstores. Pinduoduo and Taobao have moved ahead of it. It now trails Zara by 2.6 points.\n\nThis analysis is based on AI-generated responses from ChatGPT, Google Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.",
  "website": "vipshop.com",
  "industry": "Retail",
  "profileUrl": "https://employers.perceptionx.ai/company/vipshop",
  "lastUpdated": "2026-09-20",
  "modelScores": {
    "chatgpt": 0,
    "googleAi": 7.7,
    "perplexity": 15.4
  },
  "overallRank": 418,
  "industryRank": 35,
  "mentionCount": 3,
  "topCompetitors": [
    {
      "rank": 1,
      "slug": "jdcom",
      "company": "JD.com",
      "visibilityScore": 79.5
    },
    {
      "rank": 2,
      "slug": "alibaba",
      "company": "Alibaba",
      "visibilityScore": 71.8
    },
    {
      "rank": 3,
      "slug": "walmart",
      "company": "Walmart",
      "visibilityScore": 59
    },
    {
      "rank": 4,
      "slug": "pinduoduo",
      "company": "Pinduoduo",
      "visibilityScore": 35.9
    },
    {
      "rank": 5,
      "slug": "taobao",
      "company": "Taobao",
      "visibilityScore": 28.2
    }
  ],
  "otherIndustries": [],
  "visibilityScore": 7.7,
  "totalCompaniesInCountry": 1401,
  "totalCompaniesInIndustry": 97,
  "methodology": {
    "version": "1.0",
    "url": "https://employers.perceptionx.ai/api-docs/#methodology",
    "description": "Visibility Score (0-100) is the share of AI model × candidate-experience-theme combinations within an industry and country where the company was mentioned in AI-generated answers to candidate-style questions. Ranks are computed per industry and country; ties break by mention count, then company name. Responses from other assistants (e.g. Claude, DeepSeek) are collected for research but not included in index scoring.",
    "models": [
      "ChatGPT",
      "Google Gemini",
      "Perplexity"
    ]
  }
}