{
  "slug": "vans",
  "month": "2026-09",
  "status": "current",
  "themes": {
    "Inclusion": {
      "rank": 19,
      "score": 33.3
    },
    "Innovation": {
      "rank": 12,
      "score": 33.3
    },
    "Leadership": {
      "rank": 19,
      "score": 33.3
    },
    "Onboarding": {
      "rank": 15,
      "score": 33.3
    },
    "Compensation": {
      "rank": 29,
      "score": 33.3
    },
    "Job Security": {
      "rank": 25,
      "score": 33.3
    },
    "Company Culture": {
      "rank": 15,
      "score": 33.3
    },
    "Candidate Feedback": {
      "rank": 17,
      "score": 33.3
    },
    "Wellbeing & Balance": {
      "rank": 14,
      "score": 33.3
    },
    "Career Opportunities": {
      "rank": 15,
      "score": 33.3
    },
    "Mission, Purpose & Impact": {
      "rank": 7,
      "score": 33.3
    },
    "Application & Communication": {
      "rank": 17,
      "score": 33.3
    }
  },
  "company": "Vans",
  "country": "United States",
  "history": [
    {
      "rank": 14,
      "month": "2026-01",
      "visibilityScore": 10.5
    },
    {
      "rank": 13,
      "month": "2026-02",
      "visibilityScore": 10.9
    },
    {
      "rank": 7,
      "month": "2026-04",
      "visibilityScore": 20.8
    }
  ],
  "summary": "Vans is tracked across AI employer visibility rankings in the Apparel sector. When candidates research the company through AI, it appears frequently in employer-related queries — ranking #9 out of 77 Apparel companies in the PerceptionX index.\n\nAI models most frequently position Vans alongside Nike, Lululemon, and Patagonia when discussing Apparel employers.\n\nThe company shows strongest employer visibility in Application & Communication, Candidate Feedback and Career Opportunities. Visibility gaps exist in Interview Experience, where competitors tend to dominate the AI narrative.\n\nVans's Visibility Score has risen from 10.5 to 30.8 across its last 4 measurements (since January 2026), climbing 5 places in the Apparel rankings. Over that period it has moved ahead of American Eagle Outfitters and Columbia Sportswear. The North Face has moved ahead of it. It now trails Vf by 2.5 points.\n\nThis analysis is based on AI-generated responses from ChatGPT, Google Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.",
  "website": "vans.com",
  "industry": "Apparel",
  "profileUrl": "https://employers.perceptionx.ai/company/vans",
  "lastUpdated": "2026-09-20",
  "modelScores": {
    "chatgpt": 76.9,
    "googleAi": 15.4,
    "perplexity": 0
  },
  "overallRank": 206,
  "industryRank": 9,
  "mentionCount": 12,
  "topCompetitors": [
    {
      "rank": 1,
      "slug": "nike",
      "company": "Nike",
      "visibilityScore": 69.2
    },
    {
      "rank": 2,
      "slug": "lululemon",
      "company": "Lululemon",
      "visibilityScore": 53.8
    },
    {
      "rank": 3,
      "slug": "patagonia",
      "company": "Patagonia",
      "visibilityScore": 51.3
    },
    {
      "rank": 4,
      "slug": "under-armour",
      "company": "Under Armour",
      "visibilityScore": 41
    },
    {
      "rank": 5,
      "slug": "gap",
      "company": "Gap",
      "visibilityScore": 35.9
    }
  ],
  "otherIndustries": [],
  "visibilityScore": 30.8,
  "totalCompaniesInCountry": 1451,
  "totalCompaniesInIndustry": 77,
  "methodology": {
    "version": "1.0",
    "url": "https://employers.perceptionx.ai/api-docs/#methodology",
    "description": "Visibility Score (0-100) is the share of AI model × candidate-experience-theme combinations within an industry and country where the company was mentioned in AI-generated answers to candidate-style questions. Ranks are computed per industry and country; ties break by mention count, then company name. Responses from other assistants (e.g. Claude, DeepSeek) are collected for research but not included in index scoring.",
    "models": [
      "ChatGPT",
      "Google Gemini",
      "Perplexity"
    ]
  }
}