{
  "slug": "unum",
  "month": "2026-08",
  "status": "current",
  "themes": {
    "Inclusion": {
      "rank": 20,
      "score": 33.3
    }
  },
  "company": "Unum",
  "country": "United Kingdom",
  "history": [
    {
      "rank": 54,
      "month": "2026-02",
      "visibilityScore": 2.3
    },
    {
      "rank": 26,
      "month": "2026-04",
      "visibilityScore": 4.2
    }
  ],
  "summary": "Unum is tracked across AI employer visibility rankings in the Insurance sector. When candidates research the company through AI, it is rarely surfaced in employer-related queries — candidates researching this industry are far more likely to encounter competitors first — ranking #77 out of 78 Insurance companies in the PerceptionX index.\n\nAI models most frequently position Unum alongside Aviva, Direct Line, and Zurich when discussing Insurance employers.\n\nThe company shows strongest employer visibility in Inclusion. Visibility gaps exist in Application & Communication, Candidate Feedback and Career Opportunities, where competitors tend to dominate the AI narrative.\n\nUnum's Visibility Score has risen from 2.3 to 2.6 across its last 3 measurements (since February 2026), slipping 23 places in the Insurance rankings. It now trails Swiss Re by 2.5 points.\n\nThis analysis is based on AI-generated responses from ChatGPT, Google Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.",
  "website": "unum.com",
  "industry": "Insurance",
  "profileUrl": "https://employers.perceptionx.ai/company/unum",
  "lastUpdated": "2026-08-14",
  "modelScores": {
    "chatgpt": 0,
    "googleAi": 0,
    "perplexity": 7.7
  },
  "overallRank": 1291,
  "industryRank": 77,
  "mentionCount": 1,
  "topCompetitors": [
    {
      "rank": 1,
      "slug": "aviva",
      "company": "Aviva",
      "visibilityScore": 79.5
    },
    {
      "rank": 2,
      "slug": "direct-line",
      "company": "Direct Line",
      "visibilityScore": 59
    },
    {
      "rank": 3,
      "slug": "zurich",
      "company": "Zurich",
      "visibilityScore": 53.8
    },
    {
      "rank": 4,
      "slug": "axa",
      "company": "AXA",
      "visibilityScore": 43.6
    },
    {
      "rank": 5,
      "slug": "legal-and-general",
      "company": "Legal & General",
      "visibilityScore": 43.6
    }
  ],
  "otherIndustries": [],
  "visibilityScore": 2.6,
  "totalCompaniesInCountry": 1401,
  "totalCompaniesInIndustry": 78,
  "methodology": {
    "version": "1.0",
    "url": "https://employers.perceptionx.ai/api-docs#methodology",
    "description": "Visibility Score (0-100) is the share of AI model × candidate-experience-theme combinations within an industry and country where the company was mentioned in AI-generated answers to candidate-style questions. Ranks are computed per industry and country; ties break by mention count, then company name. Responses from other assistants (e.g. Claude, DeepSeek) are collected for research but not included in index scoring.",
    "models": [
      "ChatGPT",
      "Google Gemini",
      "Perplexity"
    ]
  }
}