{
  "slug": "ulta-beauty",
  "month": "2026-09",
  "status": "current",
  "themes": {
    "Inclusion": {
      "rank": 4,
      "score": 66.7
    },
    "Innovation": {
      "rank": 5,
      "score": 66.7
    },
    "Leadership": {
      "rank": 5,
      "score": 100
    },
    "Onboarding": {
      "rank": 3,
      "score": 100
    },
    "Job Security": {
      "rank": 4,
      "score": 66.7
    },
    "Company Culture": {
      "rank": 4,
      "score": 66.7
    },
    "Candidate Feedback": {
      "rank": 2,
      "score": 100
    },
    "Wellbeing & Balance": {
      "rank": 16,
      "score": 33.3
    },
    "Career Opportunities": {
      "rank": 12,
      "score": 33.3
    },
    "Interview Experience": {
      "rank": 4,
      "score": 66.7
    },
    "Application & Communication": {
      "rank": 3,
      "score": 100
    }
  },
  "company": "Ulta Beauty",
  "country": "United States",
  "history": [
    {
      "rank": 4,
      "month": "2026-01",
      "visibilityScore": 51.3
    },
    {
      "rank": 4,
      "month": "2026-02",
      "visibilityScore": 52.2
    },
    {
      "rank": 4,
      "month": "2026-03",
      "visibilityScore": 100
    },
    {
      "rank": 1,
      "month": "2026-04",
      "visibilityScore": 81.3
    }
  ],
  "summary": "Ulta Beauty is tracked across AI employer visibility rankings in the Beauty sector. When candidates research the company through AI, it appears frequently in employer-related queries — ranking #4 out of 66 Beauty companies in the PerceptionX index.\n\nAI models most frequently position Ulta Beauty alongside L'Oréal, Sephora, and Estée Lauder when discussing Beauty employers.\n\nThe company shows strongest employer visibility in Application & Communication, Candidate Feedback and Career Opportunities. Visibility gaps exist in Compensation and Mission, Purpose & Impact, where competitors tend to dominate the AI narrative.\n\nUlta Beauty's Visibility Score has risen from 51.3 to 61.5 across its last 5 measurements (since January 2026). It now trails Estée Lauder by 2.6 points.\n\nThis analysis is based on AI-generated responses from ChatGPT, Google Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.",
  "website": "ulta.com",
  "industry": "Beauty",
  "profileUrl": "https://employers.perceptionx.ai/company/ulta-beauty",
  "lastUpdated": "2026-09-20",
  "modelScores": {
    "chatgpt": 76.9,
    "googleAi": 53.8,
    "perplexity": 53.8
  },
  "overallRank": 94,
  "industryRank": 4,
  "mentionCount": 24,
  "topCompetitors": [
    {
      "rank": 1,
      "slug": "loreal",
      "company": "L'Oréal",
      "visibilityScore": 84.6
    },
    {
      "rank": 2,
      "slug": "sephora",
      "company": "Sephora",
      "visibilityScore": 74.4
    },
    {
      "rank": 3,
      "slug": "estee-lauder",
      "company": "Estée Lauder",
      "visibilityScore": 64.1
    },
    {
      "rank": 5,
      "slug": "procter-and-gamble",
      "company": "Procter & Gamble",
      "visibilityScore": 43.6
    },
    {
      "rank": 6,
      "slug": "unilever",
      "company": "Unilever",
      "visibilityScore": 33.3
    }
  ],
  "otherIndustries": [
    {
      "industry": "Retail",
      "industryRank": 16,
      "visibilityScore": 15.4
    },
    {
      "industry": "Apparel",
      "industryRank": 71,
      "visibilityScore": 2.6
    }
  ],
  "visibilityScore": 61.5,
  "totalCompaniesInCountry": 1451,
  "totalCompaniesInIndustry": 66,
  "methodology": {
    "version": "1.0",
    "url": "https://employers.perceptionx.ai/api-docs/#methodology",
    "description": "Visibility Score (0-100) is the share of AI model × candidate-experience-theme combinations within an industry and country where the company was mentioned in AI-generated answers to candidate-style questions. Ranks are computed per industry and country; ties break by mention count, then company name. Responses from other assistants (e.g. Claude, DeepSeek) are collected for research but not included in index scoring.",
    "models": [
      "ChatGPT",
      "Google Gemini",
      "Perplexity"
    ]
  }
}