{
  "slug": "tui-airways",
  "month": "2026-09",
  "status": "current",
  "themes": {
    "Inclusion": {
      "rank": 7,
      "score": 33.3
    },
    "Candidate Feedback": {
      "rank": 5,
      "score": 33.3
    },
    "Career Opportunities": {
      "rank": 15,
      "score": 33.3
    },
    "Application & Communication": {
      "rank": 7,
      "score": 33.3
    }
  },
  "company": "TUI Airways",
  "country": "United Kingdom",
  "history": [
    {
      "rank": 6,
      "month": "2026-01",
      "visibilityScore": 18.8
    },
    {
      "rank": 5,
      "month": "2026-02",
      "visibilityScore": 33.3
    },
    {
      "rank": 5,
      "month": "2026-04",
      "visibilityScore": 22.9
    }
  ],
  "summary": "Tui Airways is tracked across AI employer visibility rankings in the Airline sector. When candidates research the company through AI, it surfaces consistently in employer-related queries — ranking #8 out of 35 Airline companies in the PerceptionX index.\n\nAI models most frequently position Tui Airways alongside British Airways, easyJet, and Virgin when discussing Airline employers.\n\nThe company shows strongest employer visibility in Application & Communication, Candidate Feedback and Career Opportunities. Visibility gaps exist in Company Culture, Compensation and Innovation, where competitors tend to dominate the AI narrative.\n\nTui Airways's Visibility Score has fallen from 18.8 to 10.3 across its last 4 measurements (since January 2026), slipping 2 places in the Airline rankings. Over that period it has moved ahead of TUI. IAG and Rolls-Royce have moved ahead of it. It now trails Heathrow Airport by 2.5 points.\n\nThis analysis is based on AI-generated responses from ChatGPT, Google Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.",
  "website": "tuiairways.com",
  "industry": "Airline",
  "profileUrl": "https://employers.perceptionx.ai/company/tui-airways",
  "lastUpdated": "2026-09-23",
  "modelScores": {
    "chatgpt": 23.1,
    "googleAi": 0,
    "perplexity": 7.7
  },
  "overallRank": 346,
  "industryRank": 8,
  "mentionCount": 4,
  "topCompetitors": [
    {
      "rank": 1,
      "slug": "british-airways",
      "company": "British Airways",
      "visibilityScore": 97.4
    },
    {
      "rank": 2,
      "slug": "easyjet",
      "company": "easyJet",
      "visibilityScore": 92.3
    },
    {
      "rank": 3,
      "slug": "virgin",
      "company": "Virgin",
      "visibilityScore": 79.5
    },
    {
      "rank": 4,
      "slug": "jet2",
      "company": "Jet2",
      "visibilityScore": 66.7
    },
    {
      "rank": 5,
      "slug": "iag",
      "company": "IAG",
      "visibilityScore": 17.9
    }
  ],
  "otherIndustries": [],
  "visibilityScore": 10.3,
  "totalCompaniesInCountry": 1443,
  "totalCompaniesInIndustry": 35,
  "methodology": {
    "version": "1.0",
    "url": "https://employers.perceptionx.ai/api-docs/#methodology",
    "description": "Visibility Score (0-100) is the share of AI model × candidate-experience-theme combinations within an industry and country where the company was mentioned in AI-generated answers to candidate-style questions. Ranks are computed per industry and country; ties break by mention count, then company name. Responses from other assistants (e.g. Claude, DeepSeek) are collected for research but not included in index scoring.",
    "models": [
      "ChatGPT",
      "Google Gemini",
      "Perplexity"
    ]
  }
}