{
  "slug": "the-north-face",
  "month": "2026-09",
  "status": "current",
  "themes": {
    "Inclusion": {
      "rank": 17,
      "score": 33.3
    },
    "Innovation": {
      "rank": 10,
      "score": 33.3
    },
    "Leadership": {
      "rank": 16,
      "score": 33.3
    },
    "Compensation": {
      "rank": 24,
      "score": 33.3
    },
    "Job Security": {
      "rank": 20,
      "score": 33.3
    },
    "Company Culture": {
      "rank": 5,
      "score": 66.7
    },
    "Candidate Feedback": {
      "rank": 15,
      "score": 33.3
    },
    "Wellbeing & Balance": {
      "rank": 11,
      "score": 33.3
    },
    "Career Opportunities": {
      "rank": 12,
      "score": 33.3
    },
    "Mission, Purpose & Impact": {
      "rank": 5,
      "score": 33.3
    },
    "Application & Communication": {
      "rank": 14,
      "score": 33.3
    }
  },
  "company": "The North Face",
  "country": "United States",
  "history": [
    {
      "rank": 21,
      "month": "2026-01",
      "visibilityScore": 7.9
    },
    {
      "rank": 15,
      "month": "2026-02",
      "visibilityScore": 8.7
    },
    {
      "rank": 5,
      "month": "2026-04",
      "visibilityScore": 22.9
    }
  ],
  "summary": "The North Face is tracked across AI employer visibility rankings in the Apparel sector. When candidates research the company through AI, it appears frequently in employer-related queries — ranking #8 out of 77 Apparel companies in the PerceptionX index.\n\nAI models most frequently position The North Face alongside Nike, Lululemon, and Patagonia when discussing Apparel employers.\n\nThe company shows strongest employer visibility in Application & Communication, Candidate Feedback and Career Opportunities. Visibility gaps exist in Interview Experience and Onboarding, where competitors tend to dominate the AI narrative.\n\nThe North Face's Visibility Score has risen from 7.9 to 30.8 across its last 4 measurements (since January 2026), climbing 13 places in the Apparel rankings. Over that period it has moved ahead of Vans and American Eagle Outfitters. It now trails Vf by 2.5 points.\n\nThis analysis is based on AI-generated responses from ChatGPT, Google Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.",
  "website": "thenorthface.com",
  "industry": "Apparel",
  "profileUrl": "https://employers.perceptionx.ai/company/the-north-face",
  "lastUpdated": "2026-09-20",
  "modelScores": {
    "chatgpt": 69.2,
    "googleAi": 23.1,
    "perplexity": 0
  },
  "overallRank": 204,
  "industryRank": 8,
  "mentionCount": 12,
  "topCompetitors": [
    {
      "rank": 1,
      "slug": "nike",
      "company": "Nike",
      "visibilityScore": 69.2
    },
    {
      "rank": 2,
      "slug": "lululemon",
      "company": "Lululemon",
      "visibilityScore": 53.8
    },
    {
      "rank": 3,
      "slug": "patagonia",
      "company": "Patagonia",
      "visibilityScore": 51.3
    },
    {
      "rank": 4,
      "slug": "under-armour",
      "company": "Under Armour",
      "visibilityScore": 41
    },
    {
      "rank": 5,
      "slug": "gap",
      "company": "Gap",
      "visibilityScore": 35.9
    }
  ],
  "otherIndustries": [],
  "visibilityScore": 30.8,
  "totalCompaniesInCountry": 1451,
  "totalCompaniesInIndustry": 77,
  "methodology": {
    "version": "1.0",
    "url": "https://employers.perceptionx.ai/api-docs/#methodology",
    "description": "Visibility Score (0-100) is the share of AI model × candidate-experience-theme combinations within an industry and country where the company was mentioned in AI-generated answers to candidate-style questions. Ranks are computed per industry and country; ties break by mention count, then company name. Responses from other assistants (e.g. Claude, DeepSeek) are collected for research but not included in index scoring.",
    "models": [
      "ChatGPT",
      "Google Gemini",
      "Perplexity"
    ]
  }
}