{
  "slug": "tesco",
  "month": "2026-09",
  "status": "current",
  "themes": {
    "Inclusion": {
      "rank": 3,
      "score": 100
    },
    "Innovation": {
      "rank": 17,
      "score": 33.3
    },
    "Leadership": {
      "rank": 4,
      "score": 66.7
    },
    "Onboarding": {
      "rank": 13,
      "score": 33.3
    },
    "Compensation": {
      "rank": 17,
      "score": 33.3
    },
    "Job Security": {
      "rank": 2,
      "score": 100
    },
    "Candidate Feedback": {
      "rank": 4,
      "score": 66.7
    },
    "Wellbeing & Balance": {
      "rank": 12,
      "score": 33.3
    },
    "Career Opportunities": {
      "rank": 4,
      "score": 100
    },
    "Interview Experience": {
      "rank": 2,
      "score": 66.7
    },
    "Mission, Purpose & Impact": {
      "rank": 17,
      "score": 33.3
    }
  },
  "company": "Tesco",
  "country": "United Kingdom",
  "history": [
    {
      "rank": 1,
      "month": "2026-02",
      "visibilityScore": 59.6
    },
    {
      "rank": 8,
      "month": "2026-03",
      "visibilityScore": 100
    },
    {
      "rank": 3,
      "month": "2026-04",
      "visibilityScore": 53.1
    }
  ],
  "summary": "Tesco is tracked across AI employer visibility rankings in the Retail sector. When candidates research the company through AI, it appears frequently in employer-related queries — ranking #4 out of 63 Retail companies in the PerceptionX index.\n\nAI models most frequently position Tesco alongside Marks & Spencer, Sainsbury's, and John Lewis Partnership when discussing Retail employers.\n\nThe company shows strongest employer visibility in Candidate Feedback, Career Opportunities and Compensation. Visibility gaps exist in Application & Communication and Company Culture, where competitors tend to dominate the AI narrative.\n\nTesco's Visibility Score has fallen from 59.6 to 51.3 across its last 4 measurements (since February 2026), slipping 3 places in the Retail rankings. Marks & Spencer and Sainsbury's have moved ahead of it. It now trails John Lewis Partnership by 15.4 points.\n\nThis analysis is based on AI-generated responses from ChatGPT, Google Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.",
  "website": "tesco.com",
  "industry": "Retail",
  "profileUrl": "https://employers.perceptionx.ai/company/tesco",
  "lastUpdated": "2026-09-20",
  "modelScores": {
    "chatgpt": 84.6,
    "googleAi": 30.8,
    "perplexity": 38.5
  },
  "overallRank": 73,
  "industryRank": 4,
  "mentionCount": 20,
  "topCompetitors": [
    {
      "rank": 1,
      "slug": "marks-and-spencer",
      "company": "Marks & Spencer",
      "visibilityScore": 82.1
    },
    {
      "rank": 2,
      "slug": "sainsburys",
      "company": "Sainsbury's",
      "visibilityScore": 69.2
    },
    {
      "rank": 3,
      "slug": "john-lewis-partnership",
      "company": "John Lewis Partnership",
      "visibilityScore": 66.7
    },
    {
      "rank": 5,
      "slug": "asos",
      "company": "ASOS",
      "visibilityScore": 35.9
    },
    {
      "rank": 6,
      "slug": "waitrose",
      "company": "Waitrose",
      "visibilityScore": 33.3
    }
  ],
  "otherIndustries": [
    {
      "industry": "FMCG",
      "industryRank": 15,
      "visibilityScore": 12.8
    },
    {
      "industry": "Logistics",
      "industryRank": 22,
      "visibilityScore": 7.7
    },
    {
      "industry": "Telecommunications",
      "industryRank": 29,
      "visibilityScore": 2.6
    }
  ],
  "visibilityScore": 51.3,
  "totalCompaniesInCountry": 1415,
  "totalCompaniesInIndustry": 63,
  "methodology": {
    "version": "1.0",
    "url": "https://employers.perceptionx.ai/api-docs/#methodology",
    "description": "Visibility Score (0-100) is the share of AI model × candidate-experience-theme combinations within an industry and country where the company was mentioned in AI-generated answers to candidate-style questions. Ranks are computed per industry and country; ties break by mention count, then company name. Responses from other assistants (e.g. Claude, DeepSeek) are collected for research but not included in index scoring.",
    "models": [
      "ChatGPT",
      "Google Gemini",
      "Perplexity"
    ]
  }
}