{
  "slug": "tapestry",
  "month": "2026-09",
  "status": "current",
  "themes": {
    "Inclusion": {
      "rank": 16,
      "score": 33.3
    },
    "Leadership": {
      "rank": 15,
      "score": 33.3
    },
    "Job Security": {
      "rank": 3,
      "score": 66.7
    },
    "Interview Experience": {
      "rank": 10,
      "score": 33.3
    }
  },
  "company": "Tapestry",
  "country": "United States",
  "history": [
    {
      "rank": 13,
      "month": "2026-01",
      "visibilityScore": 10.5
    },
    {
      "rank": 14,
      "month": "2026-02",
      "visibilityScore": 8.7
    },
    {
      "rank": 23,
      "month": "2026-04",
      "visibilityScore": 8.3
    }
  ],
  "summary": "Tapestry is tracked across AI employer visibility rankings in the Apparel sector. When candidates research the company through AI, it surfaces consistently in employer-related queries — ranking #14 out of 77 Apparel companies in the PerceptionX index.\n\nAI models most frequently position Tapestry alongside Nike, Lululemon, and Patagonia when discussing Apparel employers.\n\nThe company shows strongest employer visibility in Inclusion, Interview Experience and Job Security. Visibility gaps exist in Application & Communication, Candidate Feedback and Career Opportunities, where competitors tend to dominate the AI narrative.\n\nTapestry's Visibility Score has risen from 10.5 to 12.8 across its last 4 measurements (since January 2026), slipping 1 place in the Apparel rankings. Over that period it has moved ahead of Rei and Ralph Lauren. The North Face and Vans have moved ahead of it. It now trails Columbia Sportswear by 5.1 points.\n\nThis analysis is based on AI-generated responses from ChatGPT, Google Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.",
  "website": "tapestry.com",
  "industry": "Apparel",
  "profileUrl": "https://employers.perceptionx.ai/company/tapestry",
  "lastUpdated": "2026-09-20",
  "modelScores": {
    "chatgpt": 23.1,
    "googleAi": 0,
    "perplexity": 15.4
  },
  "overallRank": 345,
  "industryRank": 14,
  "mentionCount": 5,
  "topCompetitors": [
    {
      "rank": 1,
      "slug": "nike",
      "company": "Nike",
      "visibilityScore": 69.2
    },
    {
      "rank": 2,
      "slug": "lululemon",
      "company": "Lululemon",
      "visibilityScore": 53.8
    },
    {
      "rank": 3,
      "slug": "patagonia",
      "company": "Patagonia",
      "visibilityScore": 51.3
    },
    {
      "rank": 4,
      "slug": "under-armour",
      "company": "Under Armour",
      "visibilityScore": 41
    },
    {
      "rank": 5,
      "slug": "gap",
      "company": "Gap",
      "visibilityScore": 35.9
    }
  ],
  "otherIndustries": [],
  "visibilityScore": 12.8,
  "totalCompaniesInCountry": 1451,
  "totalCompaniesInIndustry": 77,
  "methodology": {
    "version": "1.0",
    "url": "https://employers.perceptionx.ai/api-docs/#methodology",
    "description": "Visibility Score (0-100) is the share of AI model × candidate-experience-theme combinations within an industry and country where the company was mentioned in AI-generated answers to candidate-style questions. Ranks are computed per industry and country; ties break by mention count, then company name. Responses from other assistants (e.g. Claude, DeepSeek) are collected for research but not included in index scoring.",
    "models": [
      "ChatGPT",
      "Google Gemini",
      "Perplexity"
    ]
  }
}