{
  "slug": "sunderland-plant",
  "month": "2026-04",
  "status": "current",
  "themes": {
    "Innovation": {
      "rank": 8,
      "score": 33.3
    },
    "Security & Perks": {
      "rank": 16,
      "score": 33.3
    },
    "Candidate Feedback": {
      "rank": 9,
      "score": 33.3
    }
  },
  "company": "Sunderland Plant",
  "country": "United Kingdom",
  "history": [
    {
      "rank": 15,
      "month": "2026-03",
      "visibilityScore": 33.3
    },
    {
      "rank": 18,
      "month": "2026-04",
      "visibilityScore": 6.3
    }
  ],
  "summary": "Sunderland Plant is tracked across AI employer visibility rankings in the Automotive sector. When candidates research the company through AI, it appears in a moderate share of employer-related queries — ranking #18 out of 39 Automotive companies in the PerceptionX index.\n\nAI models most frequently position Sunderland Plant alongside Bentley Motors, Toyota, and BMW when discussing Automotive employers.\n\nThe company shows strongest employer visibility in Candidate Feedback, Innovation and Security & Perks. Visibility gaps exist in Application Process, Candidate Communication and Career Opportunities, where competitors tend to dominate the AI narrative.\n\nSunderland Plant's Visibility Score has fallen from 33.3 to 6.3 across its last 2 measurements (since March 2026), slipping 3 places in the Automotive rankings. Over that period it has moved ahead of Stellantis. It now trails Cox Automotive by 2 points.\n\nThis analysis is based on AI-generated responses from ChatGPT, Google Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.",
  "website": null,
  "industry": "Automotive",
  "profileUrl": "https://employers.perceptionx.ai/company/sunderland-plant",
  "lastUpdated": "2026-08-14",
  "modelScores": {
    "chatgpt": 18.8,
    "googleAi": 0,
    "perplexity": 0
  },
  "overallRank": 443,
  "industryRank": 18,
  "mentionCount": 3,
  "topCompetitors": [
    {
      "rank": 1,
      "slug": "bentley-motors",
      "company": "Bentley Motors",
      "visibilityScore": 58.3
    },
    {
      "rank": 2,
      "slug": "toyota",
      "company": "Toyota",
      "visibilityScore": 56.3
    },
    {
      "rank": 3,
      "slug": "bmw",
      "company": "BMW",
      "visibilityScore": 50
    },
    {
      "rank": 4,
      "slug": "tata",
      "company": "Tata",
      "visibilityScore": 47.9
    },
    {
      "rank": 5,
      "slug": "nissan",
      "company": "Nissan",
      "visibilityScore": 37.5
    }
  ],
  "otherIndustries": [],
  "visibilityScore": 6.3,
  "totalCompaniesInCountry": 1401,
  "totalCompaniesInIndustry": 39,
  "methodology": {
    "version": "1.0",
    "url": "https://employers.perceptionx.ai/api-docs#methodology",
    "description": "Visibility Score (0-100) is the share of AI model × candidate-experience-theme combinations within an industry and country where the company was mentioned in AI-generated answers to candidate-style questions. Ranks are computed per industry and country; ties break by mention count, then company name. Responses from other assistants (e.g. Claude, DeepSeek) are collected for research but not included in index scoring.",
    "models": [
      "ChatGPT",
      "Google Gemini",
      "Perplexity"
    ]
  }
}