{
  "slug": "starling-bank",
  "month": "2026-09",
  "status": "current",
  "themes": {
    "Leadership": {
      "rank": 2,
      "score": 100
    },
    "Compensation": {
      "rank": 3,
      "score": 66.7
    },
    "Job Security": {
      "rank": 4,
      "score": 66.7
    },
    "Company Culture": {
      "rank": 3,
      "score": 66.7
    },
    "Mission, Purpose & Impact": {
      "rank": 1,
      "score": 100
    }
  },
  "company": "Starling Bank",
  "country": "United Kingdom",
  "history": [
    {
      "rank": 1,
      "month": "2026-02",
      "visibilityScore": 70.5
    },
    {
      "rank": 2,
      "month": "2026-03",
      "visibilityScore": 75
    },
    {
      "rank": 2,
      "month": "2026-04",
      "visibilityScore": 70.8
    }
  ],
  "summary": "Starling Bank is tracked across AI employer visibility rankings in the Fintech sector. When candidates research the company through AI, it appears frequently in employer-related queries — ranking #2 out of 28 Fintech companies in the PerceptionX index.\n\nAI models most frequently position Starling Bank alongside Wise, Revolut, and Transferwise when discussing Fintech employers.\n\nThe company shows strongest employer visibility in Company Culture, Compensation and Job Security.\n\nStarling Bank's Visibility Score has risen from 70.5 to 80 across its last 4 measurements (since February 2026), slipping 1 place in the Fintech rankings. Wise has moved ahead of it. It now trails Wise by 6.7 points.\n\nThis analysis is based on AI-generated responses from ChatGPT, Google Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.",
  "website": "starlingbank.com",
  "industry": "Fintech",
  "profileUrl": "https://employers.perceptionx.ai/company/starling-bank",
  "lastUpdated": "2026-09-20",
  "modelScores": {
    "chatgpt": 100,
    "googleAi": 60,
    "perplexity": 80
  },
  "overallRank": 23,
  "industryRank": 2,
  "mentionCount": 12,
  "topCompetitors": [
    {
      "rank": 1,
      "slug": "wise",
      "company": "Wise",
      "visibilityScore": 86.7
    },
    {
      "rank": 3,
      "slug": "revolut",
      "company": "Revolut",
      "visibilityScore": 73.3
    },
    {
      "rank": 4,
      "slug": "transferwise",
      "company": "Transferwise",
      "visibilityScore": 46.7
    },
    {
      "rank": 5,
      "slug": "barclays",
      "company": "Barclays",
      "visibilityScore": 20
    },
    {
      "rank": 6,
      "slug": "sumup",
      "company": "Sumup",
      "visibilityScore": 20
    }
  ],
  "otherIndustries": [
    {
      "industry": "Financial Services",
      "industryRank": 10,
      "visibilityScore": 30.8
    },
    {
      "industry": "Finance",
      "industryRank": 16,
      "visibilityScore": 17.9
    },
    {
      "industry": "Cybersecurity",
      "industryRank": 63,
      "visibilityScore": 2.7
    },
    {
      "industry": "Enterprise Software",
      "industryRank": 89,
      "visibilityScore": 2.6
    },
    {
      "industry": "Technology",
      "industryRank": 78,
      "visibilityScore": 2.6
    }
  ],
  "visibilityScore": 80,
  "totalCompaniesInCountry": 1415,
  "totalCompaniesInIndustry": 28,
  "methodology": {
    "version": "1.0",
    "url": "https://employers.perceptionx.ai/api-docs/#methodology",
    "description": "Visibility Score (0-100) is the share of AI model × candidate-experience-theme combinations within an industry and country where the company was mentioned in AI-generated answers to candidate-style questions. Ranks are computed per industry and country; ties break by mention count, then company name. Responses from other assistants (e.g. Claude, DeepSeek) are collected for research but not included in index scoring.",
    "models": [
      "ChatGPT",
      "Google Gemini",
      "Perplexity"
    ]
  }
}