{
  "slug": "star",
  "month": "2026-04",
  "status": "current",
  "themes": {
    "Leadership": {
      "rank": 2,
      "score": 66.7
    },
    "Social Impact": {
      "rank": 4,
      "score": 33.3
    },
    "Security & Perks": {
      "rank": 2,
      "score": 66.7
    },
    "Application Process": {
      "rank": 7,
      "score": 33.3
    },
    "Wellbeing & Balance": {
      "rank": 15,
      "score": 33.3
    },
    "Career Opportunities": {
      "rank": 14,
      "score": 33.3
    },
    "Interview Experience": {
      "rank": 8,
      "score": 33.3
    },
    "Rewards & Recognition": {
      "rank": 3,
      "score": 100
    }
  },
  "company": "Star",
  "country": "India",
  "history": [
    {
      "rank": 9,
      "month": "2026-02",
      "visibilityScore": 14.3
    },
    {
      "rank": 32,
      "month": "2026-03",
      "visibilityScore": 5
    },
    {
      "rank": 8,
      "month": "2026-04",
      "visibilityScore": 23.9
    }
  ],
  "summary": "Star is tracked across AI employer visibility rankings in the Media & Entertainment sector. When candidates research the company through AI, it surfaces consistently in employer-related queries — ranking #8 out of 48 Media & Entertainment companies in the PerceptionX index.\n\nAI models most frequently position Star alongside Zee Entertainment Enterprises, Jiostar, and Disney when discussing Media & Entertainment employers.\n\nThe company shows strongest employer visibility in Application Process, Career Opportunities and Interview Experience. Visibility gaps exist in Candidate Communication, Candidate Feedback and Company Culture, where competitors tend to dominate the AI narrative.\n\nStar's Visibility Score has risen from 14.3 to 23.9 across its last 3 measurements (since February 2026), climbing 1 place in the Media & Entertainment rankings. Over that period it has moved ahead of Viacom18 and Pvr Inox. Jiostar has moved ahead of it. It now trails Netflix by 2.2 points.\n\nThis analysis is based on AI-generated responses from ChatGPT, Google Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.",
  "website": "star.com",
  "industry": "Media & Entertainment",
  "profileUrl": "https://employers.perceptionx.ai/company/star",
  "lastUpdated": "2026-08-23",
  "modelScores": {
    "chatgpt": 40,
    "googleAi": 25,
    "perplexity": 6.7
  },
  "overallRank": 178,
  "industryRank": 8,
  "mentionCount": 11,
  "topCompetitors": [
    {
      "rank": 1,
      "slug": "zee-entertainment-enterprises",
      "company": "Zee Entertainment Enterprises",
      "visibilityScore": 58.7
    },
    {
      "rank": 2,
      "slug": "jiostar",
      "company": "Jiostar",
      "visibilityScore": 45.7
    },
    {
      "rank": 3,
      "slug": "disney",
      "company": "Disney",
      "visibilityScore": 39.1
    },
    {
      "rank": 4,
      "slug": "sony",
      "company": "Sony",
      "visibilityScore": 39.1
    },
    {
      "rank": 5,
      "slug": "saregama",
      "company": "Saregama",
      "visibilityScore": 34.8
    }
  ],
  "otherIndustries": [],
  "visibilityScore": 23.9,
  "totalCompaniesInCountry": 617,
  "totalCompaniesInIndustry": 48,
  "methodology": {
    "version": "1.0",
    "url": "https://employers.perceptionx.ai/api-docs#methodology",
    "description": "Visibility Score (0-100) is the share of AI model × candidate-experience-theme combinations within an industry and country where the company was mentioned in AI-generated answers to candidate-style questions. Ranks are computed per industry and country; ties break by mention count, then company name. Responses from other assistants (e.g. Claude, DeepSeek) are collected for research but not included in index scoring.",
    "models": [
      "ChatGPT",
      "Google Gemini",
      "Perplexity"
    ]
  }
}